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  • Advertisng: Prabha R. Pai Priya Baby Remya Nair

    Diunggah oleh

    thwishaa
    13 tayangan25 halaman
    Public service advertising uses marketing techniques to promote non-commercial issues and initiatives. It aims to educate the public about important causes. Political advertising involves campaigns using advertising to spread their messages. Some common techniques include appealing to patriotism, family values, celebrity endorsements, and creating a sense of momentum or fear around a candidate. Facts, personal stories, symbols and promises are also employed to influence voters.

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    Advertising

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    © Attribution Non-Commercial (BY-NC)

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    Public service advertising uses marketing techniques to promote non-commercial issues and initiatives. It aims to educate the public about important causes. Political advertising involves campaigns using advertising to spread their messages. Some common techniques include appealing to patriotism, family values, celebrity endorsements, and creating a sense of momentum or fear around a candidate. Facts, personal stories, symbols and promises are also employed to influence voters.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    13 tayangan25 halaman

    Advertisng: Prabha R. Pai Priya Baby Remya Nair

    Diunggah oleh

    thwishaa
    Public service advertising uses marketing techniques to promote non-commercial issues and initiatives. It aims to educate the public about important causes. Political advertising involves campaigns using advertising to spread their messages. Some common techniques include appealing to patriotism, family values, celebrity endorsements, and creating a sense of momentum or fear around a candidate. Facts, personal stories, symbols and promises are also employed to influence voters.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 25

    Advertisng

    Presented by
    Prabha R. Pai
    Priya Baby
    Remya Nair
    Edo period
    advertising flyer
    from 1806 for a
    traditional
    medicine called
    Kinseitan
    A Coca-Cola
    advertisement
    from the 1890s
    An 1895
    advertisement
    for a weight gain
    product.
    Public service advertising

    • Public service advertising, non-commercial


    advertising, public interest advertising, cause
    marketing, and social marketing are different
    terms for the use of sophisticated advertising
    and marketing communications techniques on
    behalf of non-commercial, public interest
    issues and initiatives.
    A Well-Known
    Public Service
    Ad from World
    War I
    Recruitment of
    soldiers for the US
    Army
    Political advertising

    Political advertising involves the use of


    advertising by politicians to bring their
    messages to the masses.
    Techniques of Political Advertising
    • Patriotism: The ad stresses the candidate’s love of and
    service to his/her country.
    • Gender: The ad presents the candidate as appropriately
    “manly” (or feminine) to make viewers trust him/her.
    • Family: The ad uses images of ideal families to give you a
    positive image of the candidate.
    • Excitement: The ad tries to create a sense of energy and
    excitement around the candidate.
    • Star Power: A celebrity is telling you that they support the
    candidate.
    • Bandwagon: The ad tries to create the impression that
    everybody already supports the candidate.
    • Put Downs: The ad insults the candidate’s opponent.
    • Facts and Figures: The ad uses facts and statistics to support
    the candidate’s policies.
    • Just Folks: The ad portrays the candidate as a “regular guy” (or
    girl).
    • Heart Strings: The ad tells a story that makes you feel good.
    • Sounds Good: The ad uses music (with or without lyrics) to be
    memorable, entertaining and exciting.
    • Cartoons and Animals: The ad makes its point with cartoon
    characters or (usually symbolic) animals.
    • Weasel Words: The ad includes promises that sound good but
    lack details.
    • Integrity: The ad tries to convince you that the candidate is
    honest and trustworthy.
    • Fear: The ad tries to frighten you into voting for the candidate
    (or at least not voting for his/her opponent).
    THANK YOU

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