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SUMMER TRAINING REPORT

B.L. AGRO OILS LIMITED

“AVAILABILITY STUDY OF EDIBLE OILS IN BAREILLY REGION”

INDUSTRY GUIDE: - ACADEMIC GUIDE: -


Mr.NAGENDRA SINGH Mr. DANISH ALAM MOHD
Marketing Manager Head of Deptt
B.L. Agro Oils Ltd. AIMT

Submitted by:
Faisal khan
MBA III SEM

ACME INSTITUTE OF MANAGEMENT & TECHNOLOGY

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Acknowledgement

I would like to take this opportunity to extend my heartfelt gratitude and thanks to
Mr. Nagendra Singh and his complete team for their invaluable guidance,
immense patience and encouragement provided to me during the course of the
Summer Training.

The cooperation extended by the various Retail Partners in the form of their
responses during the telephonic and personal interviews helped me arrive at a
proper assessment and analysis. Their association is highly appreciated.

Last but not the least; I would like to thank the ever helpful Academic Advisor
Mr. Danish Alam for his warmth and support that has enabled me to successfully
complete this project.

This report is the culmination of the synchronized effort of all the above
mentioned that had faith and confidence in me.

For their belief, I shall forever be grateful.

Faisal Mahmood

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Executive Summary
Objective:-
Finding the availability of Edible oils of B.L. Agro & other competitors in
Bareilly region & proposing a Total Solutions Approach to help achieve
sustenance & sufficiency.

Research Methodology:-
Secondary research: - Reports, Websites, Newspapers & journals.
Primary research: - Personal Interviews.

Sample Size: - Around 100 Dealers in Bareilly Region

Data Analysis:-
Analysis using Pie charts & other graphical tools was done on both Primary &
Secondary data.

Suggestions:-
• Change the entire approach from “Commodity Selling” to Consultative Selling”.
• Market Mapping & Segmentation.
• Effective Channel Strategy.
• Appropriate organizational structure and decision-making authority.

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Table of Contents

CHAPTER 1 COMPANY PROFILE


⇒ Introduction to B. L. Agro ltd.
⇒ Growth so far
⇒ Product- Mix

CHAPTER 2 LITERATURE REVIEW


⇒ Current Operations

CHAPTER 3 PROJECT OBECTIVE

CHAPTER 4 RESEARCH METHODOLOGY


⇒ Problem Identification
⇒ Research Design
⇒ Data sources

CHAPTER 5 QUESTIONNAIRE

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CHAPTER 6 ANALYSIS & INTERPRETATION

CHAPTER 7 CONCLUSIONS & IMPLICATIONS


⇒ Major Findings
⇒ Limitations of study
⇒ Conclusion
⇒ SWOT analysis of HCL

CHAPTER 8 SUGGESTIONS
⇒ Learning from study

CHAPTER 9 BIBLIOGRAPHY

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CHAPTER-1

COMPANY PROFILE

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COMPANY PROFILE
VISION
To be a way of life for every Indian.

MISSION
To be the benchmark in purity and perfection. To achieve a leadership position in
the Indian market and to become the preferred Indian edible oil name globally.

QUALITY POLICY
B.L. Agro Oils Ltd. is committed to total customer satisfaction, and compliance
with regulatory bodies at all times and at maximum effectiveness.
We aim to
- Consistently enhance our understanding of market dynamics and changing
customer needs so as to offer finest quality products that at all times meet our
customers' expectations and the ever changing demands of the market place.
- Provide a high level of service to our customers with minimum cause for
complaint.
- Maintain a healthy & constructive work environment that enables personnel to
produce optimal output.
- Continually comply with the requirements of ISO 9001:2000, ISO 14002:2004,
HACCP and other government regulations and continuously improve the
effectiveness of our Quality Management System.
With a history that goes back to 50 years, B.L. Agro Oils Ltd. is a company with
a simple corporate objective - to manufacture, package and market the purest
possible edible oil that would offer healthier and tastier solution to millions of
consumers.

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MANAGEMENT
The foundations of B.L. Agro were laid half a century ago by its Managing
Director,
Shri Ghanshyan Khandelwal - a veteran of the Indian mustard industry. Since
then the management of B.L. Agro has gained an unmatched, in-depth insight of
the industry and the continuously evolving customer needs. The leadership at B.L.
Agro has a vision for the future and their acumen in adapting to the changing
times has translated into consistent growth by the company.

However, the most important attribute of the B.L. Agro leadership is the un-
fallible commitment towards quality, towards customers and towards community
at large.

At B.L. Agro 'No Compromise with Quality' is a guiding philosophy. And the
management takes it as their.

Another distinctive characteristic of the B.L. Agro management team is their


strong belief that “Success and growth do not mean much unless accompanied by
trust and respect from the community.” And over the years this belief has ensured
that as a corporate citizen, B.L. Agro Oils Ltd. earns an image of one of the most
respected and revered organisation in its region of activity.

GROWTH SO FAR

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Having started as a mustard trading house in 1958, B.L. Agro has come a long
way today. During the course of its journey, 1999 proved to be a landmark year
which transformed the business house from a commodity trading organization to
an FMCG company. The year witnessed the birth of B.L. Agro Oils as a
registered company and also marked its advent into quality control, packaging
and marketing of consumer packs of their flagship brand - Bail Kolhu Kachchi
Ghani Mustard Oil. Achieving an astonishing turnover of Rs. 60 crores in the first
year itself, the company has not looked back since.
Expansion and up-gradation has been a continuous process for B.L. Agro. The
marketers of a single mustard oil brand subsequently started rolling out multiple
varieties of mustard oil - thus catering to a much wider consumer base. As the
product range swelled, the competencies, capabilities and capacities were
continuously enhanced to meet the growing challenges. However even with its
ever-expanding size, B.L. Agro never lost sight of its ultimate goal – that of
providing only the highest product quality - and hence set up its own advanced
quality control systems and packaging facilities.

Later, the company took another stride when being a player in the lone mustard
oil segment, B.L. Agro diversified into Refined Soyabean oil and then further to
various blended edible oils. In 2006, B.L. Agro achieved yet another milestone
when it established its own state-of-the-art Refinery.

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PRODUCTS

 From Commodity trading business to an FMCG company

 From Mustard Trading to Refining

 From just Mustard Oil to Blended Oils

 From one product to multiple product

 Setting up of own QC, packaging units

 Establishing own Brand Names and marketing

 Establishing distribution network

 Continuously achieving revenue growth

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Bail Kolhu

Bail Kolhu Kachchi Ghani Mustard Oil is the flagship brand of the company. This
is a Grade A Mustard Oil and due to its unique taste and ideal pungency, it enjoys
a tremendous consumer preference throughout the states of UP, Uttaranchal and
Delhi. Bail Kolhu is a clear market leader in most of its distribution territories and
commands almost monopolistic leadership position in many of the markets.

Mohan Dhara
Mohan Dhara is a well accepted brand in the Refined Soyabean Oil segment At
B.L. Agro.

Balance Lite
This is a fast growing brand that has facilitated the advent of B.L. Agro in the
Refined Vegetable Oil segment.

Aviral Dhara
Aviral Dhara is a multi-product brand of Mustard Oil, Palmolein Oil, and

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Vegetable Oils. Having gained instant acceptance in the market, the brand is on a
steady growth chart.

Nourish Delite – A soon to be launched multi-product National


Food brand. Nourish Delite is a Dream Project of B.L. Agro management that
promises to enhance the image as well as scale of company's operations. the
vision is to make Nourish Delite India's biggest and most trusted Food Brand and
the company is planning and preparing to make this dream a reality.
First product to be offered under this brand will be Premium Soyabean oil
followed by Premium Mustard Oil. The line will be further expanded to multiple
food products that will even extend beyond edible oils and include products like
Atta, Besan, Pulses on one hand and Packaged Drinking Water on the other.

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CHAPTER-2

CURRENT OPERATIONS

CURRENT OPERATIONS

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The operations of B.L. Agro Oil Ltd. are currently divided into the domains of:

 Sourcing

 Quality Control

 Processing

 Refining

 Blending

 Packaging and Marketing of Mustard, Soyabean, Palmolein and other

Blended Edible Oils.

 Backward Integration: The company has it’s own manufacturing unit of


bottles, jars & cartons used in packaging of its products.

• Sourcing – B.L. Agro has identified certain quality sources of crude


mustard oil mostly from Rajasthan and certain pockets of Uttar Pradesh.
The Soyabean oil is sourced from selective areas of Madhya Pradesh.

 The company has installed facilities for Processing, Filtration, Refining


and Blending at its state-of-the art Refinery Plant located at Parsakhera
Industrial Area in Bareilly (U.P.).

 The automated plant is spread on a sprawling 10000 sq. mtrs. with a


production capacity of 125 tonnes / day and a storage capacity of 2500
tonnes.

 The company also has a Packaging Unit with a Capacity of 300 tonnes /
day and storage capacity of 500 tonnes.

 Currently B.L. Agro products are distributed through a network spread in


over 200 cities across 6 states of North India.

 With the ever increasing demand for B.L. Agro oils in existing as well as
newer territories, the distribution network keeps expanding day by day.

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 The company enjoys a clear leadership position in most parts of Uttar
Pradesh and Uttarakhand. With its recent entry into the Delhi – NCR
markets, Bail Kolhu Kachchi Ghani Mustard Oil has received an
instantaneous acceptance and has already gained a substantial market share.

CORPORATE SOCIAL RESPONSOBILITY


As socially responsible citizens, the promoters of B.L. Agro are committed to
contribute their bit in the nation building process and work towards the betterment
of the society.

The Khandelwal family actively participate in and support various community


service programmes like Blood Donation camps, Plantation Drives, Service for
Physically Disabled etc.

As an environment sensitive industrial house, B.L. Agro takes various voluntary


measures in addition to the mandatory steps to ensure environment conservation.

These include
• Effluent Treatment Plant for Water Pollution Control as well as Water
Conservation.
• Installation of advanced equipments for Air Pollution Control.

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• Use of only Agriculture Bio-Mass for steam generation; and many more such
measures.

Khao Sarson, Jiyo Barson

Mustard Oil – The Healthiest One


Mustard Oil is extracted at a low pressure at low temperature (40-600C).
It contains 0.30-0.35 % essential oil (AllylIso-Thiocynate) which acts as
preservative.
Mustard Oil is one of the best cooking oil particular for heart patient because it
has an Omega 3 (MUFA) and 6 Fatty Acid composition (Linolic and alpha
Linolic Acid respectively) in good proposition close to 10:1 rarely found in any
other oil.
The ideal ratio of Omega 6 and Omega 3 is 10:1.

A Favourable Composition
• Mustard oil has 30 percent protein, calcium, phytins, phenolics and natural anti-
oxidants.
• Mustard oil contains high amount of mono-unsaturated fatty acids and a good
ratio of polyunsaturated fatty acids, which is good for heart. It contains the least
amount of saturated fatty acids, making it safe for heart patients.
• Glucosinolate, the pungent principle in mustard oil, has anti bacterial, anti
fungal and anti-carcinogenic properties, which account for many medicinal
utilities of the oil.
• The relatively high level of oleic acid and the favorable balance between
linolenic and linoleic acids is present in mustard oil. It may be said that it is the
safest oil and is as good as any other edible oil.

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MARKET DRIVERS
The Market and Consumer Insights possessed by B.L. Agro leadership is
unparalleled. B.L. Agro understands that Fooding habits of consumers are very
individualistic and vary from house to house. And in order to make a long term
relationship with the collective base, the company needs to pack Real Customer
Delight in each pack that it offers.

• Moreover what has brought laurels to B.L. Agro and awarded it a leadership
position is the company's ability to anticipate and adopt to Market Demand Shifts
resulting from either consumer Living Pattern Shifts or any other reason. At B.L.
Agro, change has been one of the most consistent processes. Be it technological
capabilities, be it the strength of human minds or be it the collective efficiencies,

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B.L. Agro has always anticipated the changing environment and empowered itself
for the same.

• The most important success driver at B.L. Agro is its ability to offer
Consistency of Highest Quality Standards. Pack by pack, batch by batch,
consignment by consignment, the products of B.L. Agro carry exactly the same
quality and purity standards for which they have gained widespread respect.

CHAPTER-3

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PROJECT OBJECTIVE

PROJECT OBECTIVE
“AVAILABILITY STUDY OF EDIBLE OILS IN BAREILLY REGION”
Finding the availability of Edible oils of B.L. Agro & other competitors in
Bareilly region & proposing a Total Solutions Approach to help achieve
sustenance & sufficiency.

OBJECTIVE OF THE STUDY

• To study the brand awareness of B.L. Agro in Bareilly.

• To promote the sales of B.L. Agro in Bareilly.

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• Customer’s perception about B.L. Agro in Bareilly.

• Comparative analysis of B.L. Agro and other brands

CHAPTER-4

RESEARCH
METHODOLOGY

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RESEARCH METHODOLOGY

Research Methodology is a way to systematically solve the research problem.


When we talk to research methodology we not only talk of research methods
but also consider the logic behind the methods we use in the context of our
research results are capable of being evaluated either by the researchers
himself or by others.
The purpose of this section is to describe the methodology carried out to
complete the work. The methodology plays a dominant role in any research
work. The effectiveness of any research work depends upon the correctness
and effectiveness of the research methodology.

Problem Identification
To carry out the promotion requires preparing a database of corporate houses,
and specific location in different part in Bareilly. Kanpur and find out contact
name and phone number of concerned person.

Research Design

To accomplish the predefined objectives of the research, Descriptive Research


Design is used to collect the require information from the sources. Descriptive
research design is helpful in collecting in depth information, the demographic
characteristics of the customers as well as to get their feedback.

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Respondents

Since the research objectives demand the feedback from the dealers, the
respondents are the dealers of B.L. Agro in Bareilly.

Sampling method

It is not possible to get the information from each and every dealer under the
limited time and limited resources. Therefore a relevant and sizeable sample is
drawn from the total number of customers and dealers.
‘Area sampling’ method is used along with ‘judgment sampling’ via Market
Search and the data were collected.

Sample Size: - Around 100 (Dealers)

Data source

Two types of data sources are used in this project work:

Primary Data

• Observation

• Survey Research (Questionnaires)

• Behavioral-data

OBSERVATION RESEARCH

Fresh data can be gathered by, observing the relevant actors and settings.

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SURVEY RESEARCH

Surveys are best suited for descriptive research. Companies undertake surveys
to learn about people's knowledge, beliefs, preferences, and satisfaction, and to
measure these magnitudes in the general population.

Secondary Data

• Sources: reports, websites, Newspapers & Journals

• Company website: hclinfosystems.com, hclstores.com

RESEARCH INSTRUMENT

Marketing Researchers have a choice of main research instruments in

collecting primary data is questionnaires.

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CHAPTER-5

QUESTIONNAIRE

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Questionnaire for Channel Partner

Name of Dealer _________________________________________________

Location _________________ Date of Visit ___________________________

1) Since how long you are selling Edible Oils?

0-5 Years 6-10 Years More than 10

2) According to you which is the most consumer oriented brand?

________________________
3) What is the market potential of Bail Kolhu?

Excellent High Medium


Low Can’t Say
4) What is the market potential of Bail Kolhu?

Excellent High Medium


Low Can’t Say
5) What is consumer’s preference for Bail Kolhu?

Excellent High Medium


Low Can’t Say
6) How would you rate consumer’s preference for Bail Kolhu?

Excellent High Medium


Low Can’t Say
7) What is effect of Product and Poster Display?

Excellent Very Good Good


Average Poor None

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8) How would you rate the effect of Catalogue?

Very Good Good Average


Poor None
9) Please rank promotional activities on the scale of effectiveness (Rank

1-6)

Canopy Ads in Newspapers


Direct Marketing Insertions
EPP Can’t Say

10) What are the various problems faced by you (**Please Rank)

a) Supply of Product ______

b) Time of Delivery ______


c) Packaging ______
d) Model Version ______
e) Schemes ______

(**Rank 8 for Very High, 6 for high, 4 for moderate, 2 for Low)

11) Any Suggestions to B. L Agro Ltd.

Thank you very much for your valuable time.

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CHAPTER-6

ANALYSIS
&
INTERPRETATION

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1. TIME PERIOD IN SALES OF OILS

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1. TIME PERIOD IN SALES OF EDIBLE OILS

Time Period in Sales of Computers

0-5 Years 6-10 Years More than 10 Years

More than 10
Years
13%

0-5 Years
6-10 Years 49%
38%

COMMENTS: It is very much evident from the chart that 49% of the people are

selling edible oils from last 5 years. Hence we may conclude that company should

increase the no. of channel partners in order to serve the need of the consumer and

to be with the competition.

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2. BRANDS WHICH ARE MORE CUSTOMER

ORIENTED

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2. BRANDS WHICH ARE MORE CUSTOMER ORIENTED

Brands which are more Customer Oriented

Kachhi Dhani Others Bail kolhu


Fortune
11% 0% Bail kolhu Rath
11% 34%
Dhara
Fortune
Dhara
22% Rath Kachhi Dhani
22% Others

Comments: This can be straight said that Bail Kolhu is most Customer oriented

brand.

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3. MARKET POTENTIAL FOR BAIL

KOLHU?

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3. MARKET POTENTIAL FOR BAIL KOLHU?

Market Potential of Bail Kolhu

11%

22% High
Medium
Low
67%

Comments: According to 67% of Channel Partners there is tremendously high

market potential for Bail kolhu in the market. . This can be interpreted from the

graph that this product is fairly popular as well but the company should add some

innovations to this product and market it then after this product can be a great

success.

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4. CONSUMERS PREFERENCE FOR BAIL

KOLHU?

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4. CONSUMERS PREFERENCE FOR BAIL KOLHU?

Consumers Preference for HCL EzeeBee

22%

High
Medium
50% Low
28%

Comments: According to Channel Partners 50% of customers prefer HCL

EzeeBee than the PCs by other competitors in the same segment. The chart

above shows that consumers know about the product and prefer this product

fairly well, hence, it can be stated that this product is a good product but a

few changes or innovations in the product can make it an excellent product

to target a particular segment at a reasonable price.

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5. IN-SHOP PROMOTIONAL ACTIVITIES

OF DEALERS

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5.IN-SHOP PROMOTIONAL ACTIVITIES OF DEALERS

Criteria Excellent VeryGood Good Average Poor None


Rating Scale 10 8 6 4 2 0

8
7
6
5
4
3 Product Display
2 Poster Display
1
0

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6.EFFECT OF CATALOGUE

6.EFFECT OF CATALOGUE

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Criteria Excellent Very Good Good Average Poor None
Rating Scale 10 8 6 4 2 0

Effects

9
8
7
6
5
4 Effects
3
2
1
0

Comments: The catalogue is very effective tool for selling. It is beneficial for the

customer as well as company. It increases awareness about the company

products, product depth etc. Overall effect of catalogue according to

different channel partners is good.

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7. PROMOTIONAL ACTIVITIES WHICH

DEALER FOUND MOST EFFICIENT

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7.PROMOTIONAL ACTIVITIES WHICH DEALER FOUND MOST

EFFICIENT ONE.

Promotional activities which dealers found


efficient

EPP
Insertions 11% Canopy Canopy
11% 34% Ad in New Paper
Direct Marketing
Direct Insertions
Marketing Ad in New EPP
22% Paper
22%

Comments: Canopy is the most effective and efficient activity, AD in News

Paper and Insertions are other effective Activities. I also found an excellent

medium to reach to the target customers and with this approach the company

can reach to the more people and educate them about the project.

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8. PROBLEM OF CHANNEL PARTNERS

8. PROBLEM OF CHANNEL PARTNERS

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Criteria Very High High Moderate Low None
Rating Scale 8 6 4 2 0

S. No. Problem Desktop Laptop


1 Supply of Product
a) From Company Very High Moderate
b) From Distributor Moderate Low
2 Time of Delivery High Low
3 Packaging Low Low
4 Model Version High Moderate
5 Scheme High Moderate

CHAPTER- 7

43
CONCLUSION
&
IMPLICATIONS

MAJOR FINDINGS

Any research which is conducted in the market place flashes back hidden
truths and basic facts, which affects the business of a company directly or
indirectly. These hidden truths are basic facts, which are out coming of the
research, are known as a finding. The information gathered from the market,
which are accountable in the achievement of the objective and for the
company, which makes the project more interesting, are basically known

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findings. The result of assigned project in management studies is known as
findings. The findings of this project are as follows:

1) Bail Kolhu is a market leader in Edible Oil products in Bareilly but

have a very close competition with Rath.

2) Bail kolhu and Rath are two companies that are at top of mind in

Brand fateek customers.

3) Cost and quality are two major factors that are taken into consideration

while purchasing.

4) Quality wise Bail Kolhu is considered to be number two after Fortune.

5) Cost wise Bail Kolhu is number two where as Rath enjoys first

position.

6) Bail Kolhu holds number one position in after sales services that is the

major reason for it to being a market leader.

7) Bail Kolhu give vary tuff competition to both MNC Companies

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8) According to consumer satsfaction Index Bail Kolhu is No.1 where as

second and third is HP and IBM..

LIMITATION OF THE STUDY

Though I have tried my level best to make the study and the report writing
qualitative and excellent, the following limitation overcome in the study

 Bail Kolhu has a huge market at national level, which has sold lots of

products, but this study is limited to Bareilly City only.

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 The time period allotted for the study i.e. 2 months is a short period for
completing this type of activities.

 The accuracy of the project and conclusion is totally depending on the


accuracy of the data collected and analyzed

 The result is not same for all reason

 Dealers are too busy to contact

 Too much time consumed on each call

 It is possible that some potential source may leave untapped

CONCLUSION OF THE STUDY

After the comprehensive study of the secondary and primary data has been

found that Bail Kolhu holds numeric first position in Edible Oils. This

supremacy is due to its sound and promotes after sales services, which are also

the preference criteria.

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Undoubtedly Bail Kolhu is leader in edible oils because of its.

SWOT ANALYSIS

Strength

• Bail Kolhu is a brand itself.

• Aggressive Marketing Strategy.

• Bail Kolhu has strong distribution network as compared to competition.

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• Customized products for every type of customer.

Weakness

• Bail Kolhu has not been able to establish an entry barrier for competitors

• Services provided by Bail Kolhu are not always up to the mark

• Channel partner of Bail Kolhu has not much capable to provide good and

frequent services to their potential customer

Opportunities

• Bail Kolhu products because of their price factor over other companies and

assembles are gaining popularity

• The Quality provided by Bail Kolhu is one of the big opportunities it have

• Lower rates of different models give opportunities to Bail Kolhu for grab

the assemblers market

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Threat

• Possibility of more new players come in the same business is expected.


• Bail Kolhu HCL facing a big challenge because of their delays in service
facility.
• Bail Kolhu is not providing varieties and Configuration.

CHAPTER-8

50
SUGGESTIONS

SUGGESTIONS

Relationship
To do any business requires a bridging between buyer and seller so Bail Kolhu
should appoint a term of dynamic marketing executive who can establsh a good
relationship with dealers. Frequent follow ups will certainly prove fruitful for in
the long run

Brand Image
Bail Kolhu has a strong brand image in the market. Brand image always help in
pushing a product into the market.

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• Hoarding of company’s product should be at kept at prime locations where
maximum people can see it.
• Bail Kolhu is also not advertising much for its products frequently in print
media and in television channel etc. Advertising should be made frequent
to let the people remembered the name of HCL.

Distribution Network
A strong distribution network always helps in becoming the front-runner for any
product in a market. Though Bail Kolhu has a good network it has to strengthen it
to a greater extend.
• The time taken for delivery should be minimized to a larger extent in order
to make the faster deliveries.
• They should enhance the number of channel partner in this reason

LEARNING FROM THE STUDY

It was a great opportunity for me to do my internship in B. L. Agro Ltd. which is


one of the prestigious companies in India. It was a starting for me to get the
knowledge of real corporate world. Today experience and knowledge of things is
much more important than the degrees in hand. Although the learning’s were
numerous in number but I have concluded a few as major learning’s and they are
as follows:

• I got such a good project at B. L. Agro Ltd. which gave me the opportunity
to meet the various people in the corporate as well as Government offices. I

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have visited few organizations but the experience of these visits has been
and will be of tremendous help in my career.

• I came to know how to tackle people of different attitude and of different


mindsets, which will definitely help me in future. Planning a day in
advance and the activities that I performed during that day gave me
confidence in my planning and implementation. This project also exposed
me and my skill sets to the corporate world, where I came to know my
flaws and rectified them, but a chance may be there.

• I was an active member at customer demonstrations, which gave me


confidence and knowledge about how to convince a customer and handle
all sorts of queries.

• I learned real marketing and sales experience during this time period. I
learnt how to make good relationships with customer as well as colleagues.
The practical aspects of marketing theories are materialized during the
course of this study.

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CHAPTER-9

54
BIBLIOGRAPHY

BOOKS

⇒ Marketing Management - Philip Kotler (Eleventh Edition, Pearson Education,

Inc.)

⇒ Principles of Marketing – Philip Kotler, Gary Armstrong (Eleventh Edition,

Pearson Education, Inc.)

⇒ Marketing Research - G.C. Berry (Third Edition, Tata McGraw Hills)

WEBSITES

⇒ http://www.blagro.org

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⇒ http://www.google.com

⇒ http://www.idcindia.com

⇒ http://www.dqindia.coms

MAGAZINES

⇒ Business Today

⇒ Business Standards

⇒ Outlook

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