Questionnaire of Pizza Hut Fast Food Restaurant

We are the students majoring in Degree in Business Administration & Business

Accounting from INTI College Sabah. Here, we would like to do a research on “E-
commerce in Pizza Hut”. We would appreciate if you could help us answer few
questions below. Thank you for your co-operations.

(A) Respondent profile

1) Gender a) Male b) Female

2) Age a) Less than 18 b) 18-25 c) 26-34 d) More than 35

3) Marital Status a) Single b) Married c) Divorce/Separated

4) What is your occupation?

a) Student b) Working People c) Others (please specify):______________

5) What is your range of allowance or income per month?

a) Below RM500
b) RM500-RM1000
c) RM1000-RM1500
d) Above RM1500

(B) Company Information

6) Have you ever go to Pizza Hut restaurant?
a) Yes b) No (Thank you, please return questionnaire to us)

7) How frequently do you go to Pizza Hut?

a) Daily b) At least once a week
c) At least once a month d) Twice a month
8) In what time do you usually go to Pizza Hut?
a) Morning b) Afternoon/Noon c) Night

9) How do you know about Pizza Hut restaurant?

a) Newspapers c) Radio c) Television
d) Family and Friends e) other (please specify) _____________________

10) What menu do you usually order? (You can tick more than one)
( ) Pizza ( ) Rice ( ) Chicken Wings
( ) Pasta ( ) Mushroom Soup ( ) Salad
( ) Bread ( ) Drinks ( ) Lasagna
( ) Desserts ( ) Fries ( ) Onion Rings

11) How much do you usually spend in Pizza Hut?

a) Below RM50 b) RM 50-RM100 c) RM100-RM150
d) RM150- RM200 e) Above RM200

12) For the following statement, please tick your opinion based on the scale.
1 Strongly agree 2.Agree 3. Mildly Agree 4. Neither agrees Nor disagrees
5. Mildly disagree 6. Disagree 7. Strongly Disagree

A) I go to Pizza Hut as long as I can afford it. (2)

B) I go to Pizza Hut because of its delicious meal. (3)
C) I order Pizza Hut’s menu in online service as long as their service is fast. ( 2 )

13) In your opinion, what do you think of Pizza Hut as a fast food restaurant is? (Tick
ALL that apply)
( ) A place where more delicious food have
( ) A place where it is comfortable
( ) A place where the environment is clean
( ) A place where service are fast
( ) Others (please specify):________________________________________________
14) In your opinion, what do you think of online ordering?
___Good________________________________________________________________

15) What do you think about the cost of spending in Pizza Hut?
a) Most affordable b) Affordable c) Neither affordable nor expensive
d) Expensive e) Most expensive

16) What do you prefer in selecting the Pizza’s size?

a) Personal b) Regular c) Large

17) What type of pan crust do you usually order?

a) Pan crust b) Crunchy Crust c) Stuffed Crust

18) What type of Pizza’s toppings do you like? (You can tick more than one)
( ) Super Supreme ( ) Thai Seafood ( ) Chicken Supreme
( ) Island Supreme ( ) Hawaiian Supreme ( ) Hawaiian Chicken
( ) Hawaiian Tuna ( ) Royal Masala ( ) Pepperoni Delight
( ) Veggie Lover

19) What services (refer to below) do you usually use?

a) Dine-in b) Take away c) Delivery
d) Online-ordering

(C) E-Commerce Details

20) Have you heard about Pizza Hut’s online ordering?
a)Yes b) No (If no, skip all questions and return back to us, thank you)

21) Have you been using online ordering service before?

a) Yes (please proceed to Que.22)
b) No (If no, please return questionnaire to us)
22) How do you know about Pizza Hut’s online ordering? (Tick all that apply)
a)Friends and Family b) Advertisement c) Internet
d) Others (please specify):______________________________________

23) If you choose online ordering, which service do you prefer?

a) Delivery b) Pick up

24) How is the online ordering service? (Please rank by circling the number)
Excellent---5 Good---4 Neither good Nor bad---3
Poor---2 Bad---1

25) How often do you use online ordering service?

a) Seldom b) Sometimes c) Often d) Always

26) Which service do you prefer in ordering a menu?

a) Online ordering b) Telephone ordering

27) Which type of payment do you prefer? a) Via Cash b) Via Credit Card

28) Have you been meet any problems before in online ordering service?
a) Yes(please specify)_______________________________________________
b) No

29) What are the factors that you are looking in going to Pizza Hut? (you can tick more
than one)
( ) Cost ( ) Distance
( ) Comfort Environment ( ) Meals
( ) Friendly service ( ) Fast service
30) Please rate the following observations about online ordering in your point of view
Bad Poor Neither bad Nor good Good Excellent
a) Hygiene 1 2 3 4 5
b) Foods 1 2 3 4 5
c) Service 1 2 3 4 5
d) Convenience 1 2 3 4 5
e) Price 1 2 3 4 5

31) What are the disadvantages have been met by you in online ordering service?
( ) Online payment transferring problem
( ) The service is too slow
( ) There is no response after making an online ordering
( ) Others (please specify):_____nothing_______________________________

32) Do you think Pizza Hut’s online ordering will be a success?

( ) Yes (please proceed to next question)
( ) No, please explain_____________________________________________________

33) In your opinion, Pizza Hut’s online ordering is successful because ______________
___it’s easy and fast process_____________________________________________
_______________________________________________________________________
_______________________________________________________________________
__

34) Is there any improvements that are needed in Pizza Hut’s online ordering?
( ) No
( ) Yes, (please clarify):_________________________________________________

 Thank You for Your Co-operation 