PRODUCT DEVELOPMENT

The first marketing-mix element is the product,

which refers to the offering or group of offerings
that will be made available to customers. In the
case of a physical product, such as a car, a
company will gather information about the
features and benefits desired by a target market.
Before assembling a product, the marketer's role
is to communicate customer desires to the
engineers who design the product or service.
Developing a new product is a major undertaking that
has identifiable stage. Developing and manufacturing
a successful product can take days, months or even
years.
Product development is the most important step of
new product development.
After business analysis we can develop the particular
product for consumers.
Now the time has changed , everybody want new
variety, new quality in product, that’s we are developed
a successful product and fulfill the need of customer.
PRODUCT DEVELOPMENT PROCESS

Developing a succesful new product takes many steps

and involves the talent and expertise of many people.
 ADVANCE
NEED ADVANCE
PRODUCT
IDENTIFICATION DESIGN
PLANNING

PRODUCTION PROCESS
DESIGN AND
DEVELOPMENT

PRODUCT
PRODUCT USE
EVALUATION AND
AND SUPPORT
IMPROVEMENT