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DAFTAR PUSTAKA

DAFTAR PUSTAKA

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Published by: Nadya_dhiya on Jan 21, 2011
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DAFTAR PUSTAKA

 Kepuasan KonsumeDharmmesta, B.S. & Handoko, H.(1982), Manajemen Pemasaran: Analisis Perilaku Konsumen. Yogyakarta: PBFE Universitas Gadjah Mada.  Ferrel, O.C, Hirt, G. & Ferrel, L.(2008). Business: A Changing World. New York: McGraw-Hill Book Company.  Kotler, P.(1980), Marketing Management: Analysis, Planning, and Control. 4th Ed. London: Prentice-Hall, Inc.  Stanton, W.J.(1978), Fundamentals of Marketing, 5th Ed. Tokyo: Kogakusha, McGraw-Hill Book Company.  Seth Godin: Purple Cow, Website resmi.  William J. Stanton, Prinsip Pemasaran, Alih Bahasa Wilhelmus W. Bokowatun, Erlangga, Jakarta, 1991, hlm. 5.  Anief, Moh. 2000. Prinsip dan Dasar Manajemen: Pemasaran Umum dan Farmasi. Yogyakarta : Gadjah Mada University Press.  Bovée. 1986. Contemporary Advertising. Illinois:Richard D. Irwin, Inc.  Rothschild, Michael L.. 1987. Advertising. Canada: D. C. Heath and Company  Covey, (2000). Pemasaran, Konsep dan Strategi, Edisi Bahasa Indonesia, Jakarta: Gramedia.

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