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CONTENTS

S No. CONTENTS Page


No.
1 EXECUTIVE SUMMARY 01-02
2 INTRODUCTION 03-04
3 COMPANY PROFILE 05-13
4 PRODUCT PROFILE 14-24
5 SALES PROMOTION STRATEGY FOR TATA 25-39
MOTORS
6 CONCEPTUAL BACKGROUND 40-44
7 RESEARCH METHODOLOGY 45-49
8 DATA ANALYSIS AND INTERPRETATION 50-60
9 LIMITATION 61
10 FINDINGS, SUGGESTIONS AND 62
RECOMMENDATION
11 CONCLUSION 63
12 BIBLIOGRAPHY 64 -68
LIST OF TABLES

LIST OF TABLES
Table No. Title of the Table Page
No.
Table No. Table of Advertisement Mode. 7.53
1
Table No. Table of people who are comfortable with the decision 7.54
2 taken
in terms of mileage and cost.
Table No. Table regarding various post delivery and sales product. 7.55
3
Table No. Table regarding on road assistance in various sectors 7.56
4
Table No. Table regarding sales in various occasions 7.57
5
Table No. Tables regarding sales executive opinion 7.58
6
Table No. Table regarding options if suggested to change with 7.59
7 TATA
Motors
Table No. Table regarding the contribution of sale by Brand 7.60
8 Ambassador
and common people.
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LIST OF FIGURES

A PAGE FOR LIST OF FIGURES


LIST OF FIGURES
Figure No. Title of the Figure Page No.
Figure No. 1.1 Safari Dicor 3.15
Figure No. 1.2 Sumo Victa 3.17
Figure No. 2.1 Sumo Grand 3.18
Figure No. 2.2 Xeta 3.19
Figure No. 3.1 Indigo 3.21
Figure No. 3.2 Terra – Saffire 3.23
LIST OF GRAPHS

A PAGE FOR LIST OF GRAPHS


LIST OF GRAPHS
Graph No. Title of the Graph Page
No.
Graph No. 1 Percentage of four Wheeler users 7.51
Graph No. 2 Percentage of different brands of Four Wheeler 7.52
people have
Graph No. 3 Percentage of advertisement influenced people 7.53
Graph No. 4 Percentage of customers comfortable with mileage 7.54
and cost decision of TATA
Graph No. 5 Percentage of customers influenced and satisfaction 7.55
level regarding post delivery services of TATA
Graph No. 6 Percentage of customers satisfied with road assistance 7.56

Graph No. 7 Percentage of customers for understanding best time to buy 7.57
a car
Graph No. 8 Percentage of sales executive experience about tata different 7.58
offers
Graph No. 9 Option to company for a change 7.59
Graph No. Contribution of sale by brand ambassador and common 7.60
10 people

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