INDUSTRIAL VISIT REPORT

OF

BALAJI WAFERS PRIVATE LIMITED

Report Prepared & Presented by

GHETIA SOHIL M.
F.Y.B.B.A.

Guided By :-
Prof.:- S. Paramshivanma
Prof.:- Om Terraiya

Name & Address of Institute

Shree Gyanyagna College of Science & Management

“YOGIDHAM”,
Kalawad Road,
Rajkot – 360005.

Academic Year
2005-2006
 PREFACE

It has been strongly observe that theoretical knowledge alone

cannot succeed. Rather its practical use is of immense significance for
the survival of human beings. Let it has been well aspect that
small/medium scale industries play an indispensable role in stimulating
economic problems. Small-scale industries have huge employment
potential. NIP – 1991 was a watershed year for India which witness
rapid transformation in the industrial development of India.

In view of significant role played by industries in the economic

growth, Saurashtra University has incorporated industrial visit in B.B.A.
course which provide an excellent opportunity to the students to
understand felt-need of an industrial establishment.

Industrial training helps a student to increase his or her knowledge

and skills about managing a business or industry effectively and
efficiently. Hence, a project report has to prepared which in hence the
skill of a student.
 ACKNOWLEDGEMENT

The progress of human being in every field is because they pass on

their heritage from one generation to another. Generation dies but their
knowledge is passed on to next. Witch after confirming the old facts &
adding its own experience in turn passes all these to next generation.

I would like to express my deep sense of gratitude towards few

people who have supported & helped me to be whatever I am & to
achieve whatever I have.

First of all I want to acknowledge the key persons behind this effort
Prof. S. Paramshivanma and Prof. Om Terraiya. They have been
guiding, encouraging & motivation me through out the project. They
have quenched my thirst of knowledge.

I am highly obligate to my college and Saurashtra University for

sending me to do my project report.

More aver I would like to mention my sense of respect & thanking

gesture for Mr. Chandubhai Virani, the Managing Director of the Balaji
Wafers Private Limited for allowing me to do my project report.

Finally yet importantly, the help & support of my friends and

colleagues have made this venture successful. Therefore, I would like to
thank them all from care of my heart.

- Sohil M. Ghetia

DECLARATION
 I, undersigned, Ghetia Sohil M. the student of F.Y.B.B.A.,
Gyanyagna College of Science & Management, Here by declared that
this Project Report is my own work and it has been carried out under the
guidance of Prof. S. Paramshivanma & Prof. Om Terraiya. This report
has not been submitted to any other University for examination.

Place :-
Date :- Signature

Shree Gyanyagna College Of Science &

Management
 CERTIFICATE

This is certify that Ghetia Sohil M. the student of F.Y.B.B.A. has

successfully carried out this Project Report under guidance of Prof. S.
Paramshivanma & Prof. Om Terraiya.

Prof. S. Pramshivanma Prof. Om Terraiya

INDEX
1. Introduction

2. General Information

3. Production Department

4. Financial Department

5. Personnel Department

6. Marketing Department

7. Future Plan

8. Special Achievement

9. Suggestion

10. Conclusion
 1. Introduction

As we are quite familiar with fact that industrial visit is must for students
of F.Y.B.B.A.. It was our first visit. Our professor Mr. Om Terraiya has
arranged a visit at Balaji Wafers Pvt. Ltd., which is one of the biggest potato
wafer producer in Gujarat.

We are visited “Balaji Wafers Private Limited” at Rajkot. Then after we

are started to draw the location chart then we are collected so many
information as per our need.

Name of the Unit :- BALAJI WAFERS PRIVATE LIMITED.

Full Address :- Balaji Wafers Private Limited,

Vajdi [Vad],
Kalawad Road,
Tal. : Lodhika.
Rajkot – 360003.

Registered Office :- Balaji Wafers Pvt. Ltd.

Vajdi [Vad],
Kalawad Road,
Tal. : Lodhika,
Rajkot – 360003.

Bankers :- State Bank of India.

Corporation Bank.
Phone No. :- 91-0281-2783755/56/89/90/91/92.

Fax :- 91-0281-2783747.

Website :- www.balaji.net

E-mail :- contact@balajiwafers.com

Form of Organization :- Private Limited Company.

 2. General Information
 Index :-
i. History of the Company
ii. Form of Organization & Size
iii. Organization Structure & Chart
iv. Location

2. General Information
[i] History of The Company :-
 The member of Virani family started the Journey of Balaji Group in a very
very tiny size in the year 1976. Born to a farming family in the nondescript
Dhundhoraj village in Jamnagar district, Virani brothers first tried their hands
in diamond and agriculture kits business in the mid – 1970’s with a very small
capital of Rs. 20000/- which their father Popatbhai gave them for investment.
But the effort ended in disaster. Chandubhai and his brother Bhikhubhai next
took up jobs in Rajkot’s Astron Cinema selling refreshments earning Rs. 100/-
and Rs. 155/- per month respectively. Later when the cinema owner
Govindbhai handed over the canteen to them on contract basis in the year
1976. Chandubhai introduced Sandwitches with a little help from the women
of his household who supplied him with exotic homemade masala. The
Sandwitches soon went on to prove an instant hit in the Saurashtra region.
That’s when Balaji was born.

According to Chandubhai the huge demand existed at that time could

not be met out of the limited supply from Saurashtra and this motivated the
brothers to fill up the supply gap. Therefore, the semiautomatic plant was
established with production capacity of 400 Kg. per hour. Finally, a fully
automatic plant with production capacity of 1200 Kg. per hour, the over first
in Gujarat was established to after excellent food production to food lovers of
Gujarat. The tremendous entrepreneurship of these brothers in an excellent
illustration of dynamism in business.

Today the Balaji Snack foods business give MNC’s a bite for their money
and Balaji Wafers has emerged more than a munch for Pepsi’s Frito-Lay, with
almost 70% of the State’s wafers market in its pocket which indeed is not a
mean achievement in any scale.
[ii] Form of Organization & Size :-

{A} Form of Organization :-

Every business has a different form of organization that is mainly
depending on investment and registration of that particular company.
There are four types of organization that are as under:
1. Sole-Proprietorship
2. Partnership
3. Public Company
4. Private Company
5. Co-Operative Society

Here, Balaji Wafers Pvt. Ltd. is private company and follows each and
every rules & regulations of the Companies Act. 1956.

{B} Form of Size :-

From the financial point of view mostly three types of company exists in
India. They are as under :
1. Small Scale Size
2. Medium Scale Size
3. Large Scale Size

1. All industrial units whose Capital investment on plant and machinery

is up to Rs. 3 crores of rupees are known as small-scale industries.
2. All the industrial units with the Capital investment of more than Rs. 3
crores and up to about Rs. 100 Crores are classified as medium-scale
industries.
3. Where the Capital requirement to start an industrial unit is enormous
and where labour laws are applicable, it is known as large-scale
industries.

In case of Balaji Wafers Pvt. Ltd., it is a medium-scale industry because its

initial investment is started with Rs. 30 Crores.

[iii] Organization Structure & Chart :-

 The organization is establishing of effective authority relationship among
selected works, persons and work places in order for the group to work
together efficiently. Organization is a basic activity of any business firm.

The best definition of organization of “The process of combining the

work which individual or group have to perform with facilities necessary for its
executions that the duties so performed proved the best channel for its
efficient, systematic, positive and coordinated application of available
resources.

Organization structure is the established pattern of relationship among

components of the organization. The prescribes relationship among various
position and activity. So, let’s think about Balaji Wafers Pvt. Ltd., we can say
it is the good company, which has an excellent organization structure.

BALAJI WAFERS PRIVATE LIMITED

 ⇩
CHAIRMAN
[Mr. Bhikhubhai Virani]

⇩
MANAGING DIRECTOR
[Mr. Chandubhai Virani]

⇩
GENERAL MANAGER
[Mr. Hiteshbhai Virani]

⇩
⇩ ⇩ ⇩ ⇩
Production Personnel Financial Marketing
Manager Manager Manager Manager
(Raghuvirsingh Parmar)(Hitesh Virani) (Suresh Sakhiya) (Nayan Tank)

⇩ ⇩ ⇩ ⇩
Assistant Assistant Assistant Super
Manager Manager Manager Stockiest
⇩ ⇩ ⇩ ⇩
Supervisor Workers Accountant Dealer & Retailers

⇩ ⇩ ⇩
Workers Clerk Customers
[iv] Location :-

Location of industry is the main factor, which directly concern with the
success and failure of any company. It plays a vital role in the development
of the any company. Every entrepreneur of a business unit must give full
consideration to suitable location of his enterprise because location factors
are crucial for profit maximization. An entrepreneur has to choose such type
of location, which minimizes the lost of production as well as distribution to a
considerable extent.

Balaji Wafers Pvt. Ltd. is situated at Vajdi, Kalawad Road in Rajkot city of
Gujarat. The old factory is situated in Aji GIDC area. It is covered in the total
area of 25000 to 30000 sq. meters. Due to the location of the company
egging many advantages. The major factors are affecting “Balaji Wafers Pvt.
Ltd.” are as follow:
1. Availabilities of Raw materials
2. Cheap Labour
3. Quick Transportation
4. Electricity Supply
5. Nearness to Market
6. Suitable Climate

Let is Study in detail.

1. Availabilities of Raw materials :-

“Balaji Wafers” one of the topmost potato wafers producing in
Gujarat. They are producing more than thirteen items for these they
require raw materials in big quantity. Raw materials are used by “Balaji
Wafers Pvt. Ltd.” as follow :
Potato, Banana, Magdal, Chanadal, Besan powder, Black paper,
Edible Oil etc. The company gets all these raw materials easily.

2. Cheap Labour :-
Labour are the main element of production. If the labors are
efficient then production would be of better quality and quantity most of
 the industries are getting local. As this place is totally industrial estate
and this is the main reason the company getting the best skilled labors.
The company is having 75 to 100 percent of female workers.

3. Quick Transportation :-
As the area is covered by other industries which are situated on
highways that is far from city and because of that there is no problem of
transportation. The company is also having its own transportation
named Kataria Transportation, which is owned by them and helpful in
delivering the products.

4. Electricity Supply :-
Due to the area is having so many types of industries the
government is ready to provides 24 hour electric power. It will be highly
beneficial for company that it can carry their activities without any types
of hurdles.

5. Nearness to Markets :-
The vital part for industry is it’s market. So therefore unit must be
at that point from where company can easily supply good to sale agents
or distributors or retailers. In this case “Balaji Wafers” has an
advantages because it has it’s market only in Gujarat state.

6. Suitable Climate :-
As Rajkot is situated in middle of Gujarat, the main city of
Saurashtra, which is having best climate around the whole year also
favourable to the products which are produced by the company.
Due to these above quoted advantages of the company is able to
produce the product at a reasonable cost. This is one of the reason for
the great demand of product.
 3. Production Department

 Index :-
i. Introduction
ii. The Production Process of Potato Wafers
iii. The Production Process of Banana Wafers
iv. Product List
v. Plant Machinery
vi. Price List
 3. Production Department

[i] Introduction :-

Production is the process where raw material are converted into finished
goods. All the process is differ to each product.
Production means creation of utilities and covers all the activities of
procurement, allocation and utilization of resource such as energy material
etc.
 [ii] The Production Process of the Potato Wafers :-

a. First raw material i.e. potato goes in.

b. In fit Conveyer belt are washed.
c. Then through vertical elevator it goes to the inspection belt.
d. And those poor qualities are sort out by the workers.
e. Then it goes to paced and is paced off.
. After pacing potatoes are chapped off buy a potato sticker
g. Potato chips are then washed by hot waters so that portion of
sugar decreases.
h. Than chips are sent for frying where they are fried at equal
temperature, which is controlled by computers.
. In case of masala wafers spices are spread.
[iii] The Production Process of the Banana Wafers :-

a. First raw material i.e. Banana goes in.

b. In fit conveyer belt and are washed.
c. Then through vertical elevator it goes to the inspection belt.
d. And those poor quality are sort out by the workers.
e. Then it goes to paced and are paced off.
f. After pacing Banana are chapped off buy a banana sticker.
g. Banana chips are then washed by hot water so that portion of
sugar decreases.
h. Then chips are sent for frying where they are fried at equal
temperature, which is controlled by computer.
i. In case of masala wafers spices are spread.
[iv] Product List :-

“BALAJI WAFERS PVT. LTD.” is making around thirteen products.

1. Potato Wafers
2. Potato Masala Wafers
3. Banana Wafers
4. Banana Masala Wafers
5. Farali Chevado
6. Ratlami Sev
7. Sing Bhajia
8. Magdal
9. Chanadal
10. Vatana
11. Sadi Sing
12. Masala Sing
13. Tikha Mitha Mix
14. Chattaka Pattaka
15. Chatpata Masala
16. Namkeen
17. Gathiya
[v] Plant Machinery :-

“Balaji Wafers Pvt. Ltd.” is used imported machinery. They are as follows :

1. Infeed Elevator
2. Grator
3. Destoner
4. Peeler
5. Roller Inspection
6. Buffer Elevator
7. Vertical Elevator
8. Potatoes Distributing Machinery
9. Slicer
10. Blancher
11. Shaker
12. High Speed Belt
13. Fryer
14. Dry Tank
15. Defating Shaker
16. Inspection Counter Checking Machinery
17. Spice Drum
18. Spice Feeder
[vi] Price List :-
Sr. Type of No. of Wholesale Retail
Name of Product Weight
No Packing Packets Price Price
1. Potato Wafers Simple & Masala 30 gm. Cartoon 48 4.25 5.00

2. Potato Wafers Simple & Masala 40 gm. Cartoon 42 5.50 7.00

3. Potato Wafers Simple & Masala 75 gm. Cartoon 24 8.50 10.00

4. Potato Wafers Simple & Masala 180 gm. Cartoon 10 17.00 20.00

5. Banana Wafers Masala 40 gm. Bunch 20 4.25 5.00

6. Banana Wafers Black Masala 80 gm. Bunch 10 8.50 10.00

7. Farali Chevado 40 gm. Bunch 20 4.00 5.00

8. Farali Chevado 90 gm. Bunch 20 7.00 8.00

9. Farali Chevado 200 gm. Bunch 5 12.00 15.00

10. Farali Chevado 1 kg. Packet 1 60.00 70.00

11. Farali Chevado 2.5 kg. Packet 1 150.00 160.00

12. Chanadal, Vatana, Magdal 15 Bunch 30 0.80 1.00

Pouch
13. Sing Bhajiya, Ratlami Sev 15 Bunch 30 1.60 2.00
Pouch
14. Chanadal, Vatana 40 Bunch 20 2.40 3.00
Pouch
15. Magdal 40 gm. Bunch 20 3.30 4.00

16. Aloo Sev 40 gm. Bunch 20 4.00 5.00

Shing Bhajiya, Ratlami Sev, Aloo
17. Sev, Tikha Mitha Mix, Khatta Mittha 45 gm. Bunch 20 4.00 5.00
Mix
18. Gathiya 60 gm. Bunch 20 4.00 5.00

19. Chanadal, Vatana, Tikha Mitha Sev 60 gm. Bunch 10 5.60 7.00

Magdal, Sing Bhujiya, Ratlami Sev,

20. 100 gm. Bunch 10 6.70 8.00
Aloo Sev, Khatta Mittha Mix

21. Gathiya 150 gm. Bunch 5 8.40 10.00

22. Magdal 200 gm. Bunch 5 12.00 14.00

23. Chanadal, Vatana 200 gm. Bunch 5 10.00 12.00

24. Aloo Sev 180 gm. Bunch 5 12.60 15.00

Shing Bhujiya, Ratlami Sev, Khatta

25. 200 gm. Bunch 5 12.60 15.00
Mittha Mix

26. Chanadal, Vatana 1 kg. Packet 1 45.00 50.00

27. Magdal 1 kg. Packet 1 57.00 60.00

28. Masala Shing 40 gm. Bunch 20 2.60 3.00

29. Masala Shing 100 gm. Bunch 10 5.80 7.00

 4. Financial Department

 Index :-
i. Introduction
ii. Financial Planning
iii. Capitalization
iv. Source of Finance
v. Management of Working Capital
vi. Channel of Distribution
 4. Financial Department
[i] Introduction :-

One of the most important function of the top management is to rise

finance at a right time and in a right quantity and also to use it most
effectively.
Finance is in the center of the world because behind all economic
activities the purpose of making profit. Every company depends on
production and marketing but these two activities are depending on finance.
Finance is a LIFELINE of business. Finance is needed for every activity to
be performed.
“The term FINANCE can be defined as the management of the flow of
money through an organization whether it would be a corporation, school,
bank or government agency.”
- JOHN J. HAMPTON
Finance department provides “Bass” for the company. No company can
run without sufficient finance. Finance is the essence of any business, it is
known as “Life Blood of Business”.

Organization Chart of Finance Department

Senior Accountant

⇩
Assistant Accountant

⇩
Other Staff
[ii] Financial Planning :-

Financial planning means deciding in advance, the financial activities to

carried on to achieve the basic goal of the company. Financial planning is top
make sure that adequate funds are raised at the minimum cost and that used
widely.
A firm should be managing efficiently. This implies that the firm should
be able to achieve its objective by minimizing the use of resources. Thus
managing implies co-ordination and control of the efforts the firm for
achieving the organization objective.
“Financial planning pertains only to the function of finance and includes
the determination of the firm’s financial objectives financial policies and
financial procedure.”
The initial financial planning is prepared keeping in view the following
items of expenditure viz cost of fixed assets, amount of working capital,
promotional expenses, primary expenses, underwriting commission, cost of
patents, goodwill and many others etc. amount proceeded for contingency.
[iii] Capitalization :-

The evaluation of the company is known as capitalization. The word

“CAPITALIZATION” can be defined as sum total of all kind of long-term
securities at their for values.
Capitalization of a co-operation compared the ownership capital
represented by long-term undebtness. It may also mean the total accounting
value of the capital stock surplus in whatever forms it may appear and
refunded long-term debt.

1. Ownership Capital :-

The value of shares of different classes. “Balaji Wafers Pvt. Ltd.” issued
only equity share and their total amount of share capital is 52,38,000.

2. Borrowed Capital :-

The values of hands and debenture “Balaji Wafers Pvt. Ltd.” not issued
bar’s and debenture.

3. Surpluses :-

The value of surpluses i.e. accumulated profit. Reserves and surpluses

of Balaji Wafers Pvt. Ltd. is Rs. 1,96,87,349.
In Balaji Wafers Pvt. Ltd. has a fair capitalization and it has maintains all
the financial matters in proper way so that in future there is no problem for
doing activities in smoother way.
[iv] Sources of Finance :-

It is noted that the sources of finance should be less risky and we should
get maximum benefit at low cost. Financial resources are classified as
follows:

➪ Long Term Sources :-

Equity shares capital, Debentures, Long term loan etc.

➪ Short Term Sources :-

Advances from Commercial Banks, Public Deposits, Trade Credit etc.

In Balaji Wafers Pvt. Ltd. also follows each and every steps which are in
Companies Act. 1956 and also taken loans from reputed commercial banks
like ICICI, IDBI, IFCI, UTI. So we can say that every firm is in need of funds for
doing their activities.
[v] Management of Working Capital :-

Working capital indicates circular flow of cash i.e. a sort of a revolving

fund starting with cash used to pay for the raw materials, labours and
operating expenses and when finished products are ready for sale, the cash is
recovered through sale of these goods on cash or a on credit. Thus, we have
a circular cash flow from cash to inventories top receivables and back to cash.
Generally, the term working capital refers to that part of capital which is
not tied up in fixed assets but is used to meet the day to day requirement of
business. It is invested in current assets like cash, stock, bills receivable,
debtors etc.
There are two concepts of working capital.

➪ Net Working Capital :-

It represents the excess of the total current assets over total current
liabilities. It is quantitative ness concept indicating the soundness of current
financial position.

➪ Gross Working Capital :-

It is equal to the sum of current assets only and it may represent both
owned capital as well as loan capital.
The concept of gross capital; is financial concept whereas that of net
concept is an accounting.
In “Balaji Wafers Pvt. Ltd.”, as the problems of working capital is solved
by the manager and handled it all by perfection.
[vi] Channel of Distribution :-

Distribution means the distribution of goods. The channel of distribution

of Balaji is no complies. So customer did not wait for the products.
“A channel of distribution for a product is the route take the title of the
goods as they move from producer to the ultimate customer of industrial
user.”
The channel of distribution of Balaji Wafers Pvt. Ltd., is as follows :

BALAJI WAFERS PRIVATE LIMITED

⇩
Carried & Forwarding
⇩
Super Stockiest
⇩
Dealers
⇩
Retailers
⇩
Consumers
 5. Personnel Department

 Index :-
i. Introduction
ii. Recruitment & Selection
iii. Job Description
iv. Training & Development
v. Wages & Salary Administration
vi. Extra Facilities
vii. Personal Record
 5. Personnel Department

[i] Introduction :-

Human capital is the greatest assets of a business enterprise. Personnel

department is mainly concerned with human being within the organization.
The main aim of personnel department is to keep smooth relationship
between the employers and employees in the organization. The management
of human resources is very complicated and a challenging task for those who
are entrusted with the responsibility of human.
The personnel department of Balaji Wafers Pvt. Ltd., is efficient one.
There is the good environment in the company and all are working as the
family members of the same house the personnel officer is experienced
person in the field of various function.
Thus it can be said that the success of the unit mainly depends on the
personnel functioning of the organization.
[ii] Recruitment & Selection :-

1. Recruitment :-

Recruitment is defined as “It is the process to discover the source of

manpower to meet requirements to the supplying schedule and to employ
effective measure for attracting that manpower in adequate number to
facilitate effective selection of an effective efficient worker.”
There are mainly two sources of recruitment.
1. Internal Sources
2. External Sources

Internal sources means to select the required person from the company
itself. While external sources means to recruit the person from the outside
the organization through advertisement, employees agencies, other
professionals. The Balaji Wafers Pvt. Ltd. is mostly worked on external
sources. But they also sometimes use the internal sources. They adopted
following policy:

1. Minimum Qualification :-
 For Staff Selection = Graduation
 For Production Staff = Graduation, I.T.I.
 For Operation = S.S.C., I.T.I.etc.

2. Age Limit :-
Minimum Age limit is 21 years and maximum is 58 years as per
government rule.

3. Type of Labour :-
 Skilled
 Experienced
 Contractors
 Administrative Officers
2. Selection :-

Selection is the process of the choosing the right person right job, which
is from, recruited ones.
Following are the selection policy which is used by the Balaji Wafers Pvt.
Ltd.
 Application Blank
 Interviews
 Psychological Test
 Reference Checking
 Final Selection
 Induction

After going through all the above quoted steps the company get the
best person for the required job.
[iii] Job Description :-

Job descriptions a systematic record of documents, which has

information regarding about job analysis. It includes organization position,
functional information relation with the one job to another, responsibilities,
job activities etc. it is essential to guide the employees or worker in getting
him a clear picture of the job.
They are as follows, which is set up by the personnel, manage of the
company :
 Job Title and Position :-

 Formulation, recommendation and interpretation of all manpower,

management policies.
 Guiding the recruitment, selection and placement of personnel and
participating in the selection of the higher cadre staff.
 Advises an officer on complicated matter such as merit, rating,
promotion, transfer etc.
 Performance appraisals of the officers.
 Checking their salaries and wages are paid according to government
rules.
 Maintain of discipline.
[iv] Training & Development :-

Training is process of learning as sequence of programmed behaviour.

Training increases the knowledge and skill of employees. It attempt to
improve employee’s performance on the current job or prepare then for an
intended job. Training programmed is a systematic programmed which
designed tons, insight theories, experience of opportunities. This company
uses method of training like the following:

 On The Job :-

In this training method they give job instruction, job rotation, coaching,
appreciation, versatile and organization training etc.
We can say it is the best way to give the training to the personnel by the
company.

 Off The Job :-

Off the job training considers lectures, conference, case studies, rule
playing, audio-visual and discussion etc.
In “Balaji Wafers Pvt. Ltd.” employees and office staff are also getting
benefits of training.
In “Balaji Wafers Pvt. Ltd. “ workers training is given mostly on the job
so that not only employee but also management came to under the problem
and can take corrective action to avoid it.
[v] Wages and Salary Administration :-

Wages and Salary is generally refers to the reward given to employees

for their work. The worker and employees expect a reward in a monthly from
the organization for which he is working. This amount is called as salary of
wages. The salary is decided on the basis of performance of the staff. Wages
are paid according minimum wages.
The salary started from Rs. 5000.00 and paid to each and every
employees as per the government rules and regulations. They also provide
bonus and provident fund to their workers and employees.
Today, the number of employees in the unit is 75 to 100 including
managerial persons, office staff and remaining workers who get their salary
on 5th day of particular month in the company.
[vi] Extra Facilities :-

The maintain behind such service to motivated and encourage the

employee’s performance and that’s they don’t attract towards other firm and
not leave the present firm.
Modern business accepts this thing that are as follows and similarly
“Balaji Wafers Pvt. Ltd. “ do follow it.
 Canteen Facility
 Uniform
 Medical Facility
 Cultural Activities
 Transport Facilities
 Bonus Facilities

Thus, we can know that and agree to say that company take keen
interest in development of their employees and workers. Because they
considered their employees and workers as the member of some family.
[vii] Personal Record :-

Personal records is a systematic record of employees behaviour,

performance, attitude, skill etc. personal records are necessary to the
management gets essential information about the employees at any time and
it is very helpful to the management for job analysis, promotion, demotion
etc.
“Balaji Wafers Pvt. Ltd.” maintains personal records includes the
personal education qualification, medical fitness, native place, permanent
address, caste, date of birth, family background.
Thus, from it one can easily derive the idea that which kinds of
personnel are there in the company. So one company is successful when and
when its personnel are efficient as there are in this company.
 6. Marketing Department

 Index :-
i. Introduction
ii. Advertisement
iii. Sales Promotion
iv. Marketing Research
v. Market Segmentation
vi. Product & Pricing Policy
vii. Channels of Distribution
 6. Marketing Department

[i] Introduction :-

Marketing of the product is quite essential factor in modern time.

Marketing is a comprehensive term and it includes all resources and a set of
activities necessary to direct to customer in the process of distribution.
Businessmen regards marketing as a management function to plan promote
and deliver products to the clients or customers.
“Marketing is a analysis, planning and controlling of the firm’s customer
impinging resources, policies, activities with a view to satisfying the needs
and wants of chosen customer groups at a profit.”
- Philip Kotlar
Human efforts, finance and management constitute the primary
resources in marketing. Marketing management has become an important
function in business. Because of consumers treated as a king of the market.
First of all the company focuses on consumer’s satisfaction and there by earn
the profit.
[ii] Advertisement :-

Advertising is one of the most important parts of marketing

department. Sometimes the demand of the product is dependant on the
advertising.
“Advertisement is a paid form of any non-personal presentation of
goods, services or idea by an identified sponsor.”
The main object behind advertising is to inform the consumer about the
company. “Advertisement is message design to promote a product, services
or idea by an identified sponsor.”
In modern business world, advertising is essential for very business. No
business can survive without advertisement. Nowadays, advertisement
becomes a part of parcel of the commercial life.
The advertising is the best source of increasing the sales of the
company but it also gives basic and essential information to its customers like
how to use the product also about the introduce of the new product in market,
about to increase the quality. All these type of information given to the
customer through advertisement. “Balaji Wafers Pvt. Ltd.” do the following
advertisement for its products.
 Holdings
 Pamphlets
 Internet
 Newspaper etc.

As this company has its fixed and also some of them are new to it but it
is unique in all. Thus, Balaji’s each and every product is unique and they have
some competitors in the market.
 Samrat Namkeen
 Kishan Wafers
 Everest Wafers & Namkeen etc.
[iii] Sales Promotion :-

“Promotion consists of those activities that are designed to being a

company’s goods or service to the favourable attention of customer.”
Sales promotion is a important instrument in marketing to lubricant the
marketing efforts. Today, sale promotion is necessary and not merely a
luxury of a fashion. It is not expenditure, it is an investment that can pay rich
dividend. It is an integral part of the marketing efforts.
Sales promotion is referred to the promotional activities. Other than
personal salesmanship, advertising and publicity, which stimulate consumer
and dealer effectiveness. The main objectives of sales promotion are as
follows:
1. Providing information
2. Increase in sales
3. Reducing seasonal decline
4. To keep the memory of exiting product

“Balaji Wafers Pvt. Ltd.” uses sales promotion to such extent for
purchasing the consumer. They promote their sales through new products
also. They have also the packing in attractive colorings nitrogen plastic
packing. So it is also good for health rather not harmful.
[iv] Marketing Research :-

Marketing research is the essential part of any company. In today’s

competitive world companies has to do market research to survive in the
market. Marketing research may be defined as the scientific and controlled
process of gathering of non-routing marketing information helping
management to solve marketing problems. Marketing research concentrates
on the study of product planning and development pricing policies,
effectiveness of personal selling, advertising and sales promotion, distribution
structure, marketing strategies, market competition, buyer behaviors and
attitudes in the market place.
In “Balaji Wafers Pvt. Ltd.”, they also follows the marketing research
procedure to find out their consumer demand. In this process first of all
requirement of consumers are studied. They try to introduce new facilities
every time. Thus, marketing research is an important matter not only for this
unit but for also other unit.
[v] Market Segmentation :-

Market segmentation is a subdivision of market as based upon the

modern marketing concept, it points out that there is several demand
schedules. Each demand schedule represents a separates market consisting
of a group of the buyer with similar needs and characteristics of demand. The
market segmentation is done on the basis of age, sex, family size, income,
education, occupation, social class, life style etc. The conscious search
conscious search is made to separate buyer into a number of segments each
varying in size, buying power and buying behaviour limiting factors for
market.
Segmentation are :
1. Rising of cost of project planning and development.
2. Rising unit cost of production.
3. Rising inventory cost for a variety of different lines.

“Marketing segmentation consists of taking the total heterogeneous

market for a product and dividing it into several submarkets, each of which
tends to be homogenous in full significant aspects.”
- Philip Kotlar
In “Balaji Wafers Pvt. Ltd.”, there is no market segmentation.
Their market is fixed so they think that there is no need of market
segmentation they produce item according to all classes. And which is also
good for the society and firms reputation.
[vi] Product and Pricing Policy :-

[1] For Pricing Policy :-

“Decision concerning price to be followed for a period fame may be

called as price policies.”
Pricing decision has strategic importance in any enterprise. Good
pricing policy is always desired by all organization.
It is also an important element in marketing mix. Mostly we measure
the exchange value of any product in terms of money. The price is the
components between customers and release about what they are receiving in
this money oriented economy price for any product is the value of the item.
“Balaji Wafers Pvt. Ltd.”, gives full concentration to the fixation of prices.

[2] For Product Policy :-

Product planning is the process of deciding the production target and

achieving the goals of the organization. In today’s competitive environment
product planning is must. Without this company cannot achieve its target and
wave to face many difficulties.
In “Balaji Wafers Pvt. Ltd.”, product planning is done of the basis of
market research and company’s own research. Citizen of India are very
conscious of their food items. Taking this point in the mind “Balaji Wafers Pvt.
Ltd.”, making each of their product with perfect care like wearing cap, gloves,
uniforma and many other things at the time of production process product
line refers to the various offered to consumers by the organization. It
contains all the product of the company, which are sold in the market. The
company need not to be offering such discount but they make such type of
prices that is reasonable.
[vii] Channels of Distribution :-

Most production does not sell their goods directly to the final users.
Between them stands a set of intermediates performing a varity of function.
These intermediates constitute a marketing channel-channels of distribution
can be viewed as set or interdependent organization improved in the process
of making product or service available for the ask of consumption.
“Marketing channel are of interdependent organizations involved in the
process of making a product or services available for use or consumption.”
There are four levels of channel of distribution between producer and
consumers. They are as follows:
1. Producer ➪ Consumer
2. Producer ➪ Retailer ➪ Consumer
3. Producer ➪ Wholesaler ➪ Retailer ➪ Consumer
4. Producer ➪ Agent ➪ Wholesaler ➪ Retailer ➪ Consumer

In “Balaji Wafers Pvt. Ltd.” they follow that 4th method for selling its
product. They are having chain like these in each and every city of Gujarat.
When the product is packed by the company they first send to its area
Agents. Agents send these goods to Wholesaler of the city or area.
Wholesaler sends these good to Retailer. Finally Retailer sells these products
to Consumer.

Organization Chart of Marketing Department

Marketing Manager
⇩
Area Sales Manager
⇩
Sales Executive
⇩
Sales Representative
 7. Future Plan

Future is always uncertain. But we make it possible to do our desire be

making various creative efforts.
“Balaji Wafers Pvt. Ltd.”, has achieved great success in establishing
good brand food items, image, prestige and reputation over the consumers
and also in market.
In order to meet the increasing demand of the products, the Balaji
Wafers Pvt. Ltd. has planned to install a sophisticated and ultramodern plant
with the production capacity of more than 1200 kg. per hour. In the
neighborhood of Rajkot. Thus, the company is planning to sale in other parts
of country. It is exporting the product to Rajasthan and Maharashtra.
“Balaji Wafers Pvt. Ltd.”, is able to make best us available resources and
going to look forward for exporting their food items beyond the boundary. I
wish it a very bright and successful future.
 8. Special Achievements

The “Balaji Wafers Pvt. Ltd.” is one and only on company, which
produces many types of food items and they are also famous for their purity
and registered purpose. The company is unique in comparison of their
companies that are producing food items.
The company’s food products like potato wafers, Banana wafers and
other salty products are prepared in its fully automatic plant with bacteria-
free and stringent hygienic standards. The use of computer system ensures
uniform quality and obviates the necessity for touch of human hands.
The production environment makes it possible to make the products less
lily and more nutritive.
 9. Suggestion

As a student I would like to give a suggestion for better future of the

company. This company has all the best quality and ecquenics. But each and
every human being cannot do perfect work. He will be lagging behind in
some or other way.
For such giant organization, I don’t have any suggestions to give there is
some eye catching loops. Then also I have some point in my mind to suggest
for their betterment. They are as follows :

1. Company should increase its sales promotion activities to attract new

customers and more satisfied to its old and loyal customers.
2. The company should invest in research and development programme.
3. Company has opportunities to expand the business in this field and
other field also. Hence it should explore other line of products.
4. Give more responsibility to lower level management.
5. Must involve lower level management in decision making process
because due to that many innovative ideas may come.
6. The company must improve the marketing network.
7. Within India the company must also explore the southern state and
must penetrate the great potential of huge marketing network.
8. The company research to more diverfication to cater to the needs of
both rich and poor. This will ultimate and hence the overall
profitability.
9. To cater to the need of millions of Indian customer, the company should
not only a great the quality of every product but also it can follow both
skimming pricing strategy to with stand fears competition. Since the
present manmohan government is above to invite foreign direct
investment in “Retail Business” Balaji Wafers Pvt. Ltd. must use this
opportunity in “TOTO”.
10.They should make more advertising through television, newspaper and
holdings etc. for increasing their sales rather profit.
 10. Conclusion

Balaji Wafers Pvt. Ltd., is the adventure of gujarati family. “Balaji” brand
name is so powerful in Gujarat. They are utilizing 100% of production
capacity. It is located at G.I.D.C. Rajkot. in are most all the cities of Gujarat
they have their dealers. They are trying cover market most of the state in
India. Their quality is also good.
At the end of this report it can be very easy to conclude that “Balaji
Wafers Pvt. Ltd.”, is one of the best companies in Gujarat today. In this
company the internal relation between the workers and management are very
well. The management of the company is well planned and very effective.

I wish heartily best of luck and great & bright future.

My best wishes with “BALAJI WAFERS PVT. LTD.”