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In addition, Spark is also planning to expand their green products to enhance their overall
product offering. Successfully marketing these products nationwide will continue to put
the company on a different playing field from competitors.

Keith Maxwell Info:Currently, the company is investigating automatic meter products,

which will soon replace all meter readers. These meters will provide real-time data to
retail providers. Keith wants to take this data and deliver it in a way that meets the needs
of Spark's customers. Access to this information will drive consumer behavior and will
allow Spark to offer more flexible pricing to meet their needs.

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“So what we do around green may differentiate us from some others in this space,” he
claims. “We are constantly looking for viability around commercial applications. That, to
me, is really the game changer. It’s not about just telling or showing everyone that you’re
green. It’s how you apply it to a commercial model that can compete with the non-green
products. That’s an internal challenge for us.”

About Keith Maxwell:

Keith considers himself blessed and believes in giving back what to the community. He
chooses to do this both with donations to charities as well as giving his own time. Spark
contributes to 17 different charities along with a multitude of school sports teams and
PTAs. Spark's employees have followed suit.

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Keith has carried forth his humble beginnings to the core values of Spark today. Holding
up his badge he states, "These are not just values; it's how we live our life here." These
standards, which include 'Entrepreneurial Spirit' and 'Integrity', are the result of
management's initiative to define and build a strong culture. Keith gives much of the
credit for Spark's success to his management team, many of whom were there from the
beginning. One senior team member stated, "He's taken the company from inception and
turned it into a major player.
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Spark Energy offers both natural gas and energy. “Actually, our gas market is as large as
our power business,” he explains. However, he believes the company’s future growth will
come from the power sector. “There is a lot of opportunity for further growth in the
deregulated power market because it just never was as readily accepted as the same
deregulated model as gas.”
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