PRESENTED BY :
RAJAT TYAGI
KRISHNA KR SAKUNIA
ABINASH SAHOO
SOURAV CHOUDHARY
PRATIK MAJUMDAR
RITWIK MAHAPATRA
SOMYA SINGH
THE CASE
What role did internet play in changing value propositions and the
competitive environment ? To what extent has it been responsible
for declining CD sales ? Explain your answer.
The internet plays positive and negative roles in the music industry.
CD sales : In 2000 - $ 35.5 billion
In 2001 - $ 33.7 billion
In 2002 - $ 31.0 billion
In 2003, worldwide sales of CDs fell 10% as compared to 2002.
QUESTION 3
1.Majority of the expense are on artist acquisition and marketing of the music
albums.
2.Alternative pricing strategies: Selling of Individual songs( less than $1) or
Full albums (approx.$10).
3. Commoditizing the digital music market.
4.To sell music related products like Music players and Website subscription.