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Wholesale & Retail

Market
Index

1.What is market ?
2.Different kind of market
3.Process of market
4.Wholesale market
5.Retail market
6.Difference between both the market
1. WHAT IS MARKET ?
 Market is an place where buyer’s and seller’s
comes in contact with each other.
 It is not necessary that both buyer and seller meet
at a particular place, they can do contact with
telephone also.
 Now a day’s due to new technology they do
contact by internet.
2. Kind of market
 Generally in a market there are two type

Wholesale market

Retail market
3. Process of market manufacturer

wholesaler

retailer

End users
4. Wholesale market
Wholesale market means that all the activities in
selling goods & services to those who buy for resale or
business us.

Wholesaler is also called as distributor.

Wholesaler is differ from retailer in no. of ways :


Conti………..
1. They pay less attention in promotion,
atmosphere&location because they are dealing with
business customer rather than final consumer.
2. Wholesale transaction is huge then retail transaction
3. Wholesaler cover large trade area then retailer.
Types of wholesale market
1. Merchant wholesaler :
Independently
owned business that take title to the
merchandise they handle. They are full service
and limited service jobbers, distributers.
2.Limited service wholesaler :
Cash and carry
wholesaler sell a limited line of fast moving
goods to small retailers for cash.
Conti……………………………….
3. Broker & Agent :
facilitate of buying &
selling on commission of 2% to 6% on selling
price.
4.Financing :
Wholesalers finance customers by
granting credit, and finance suppliers by
ordering early and paying bills on time.
5. RETAIL MARKET
 Retailing includes all the activities involved in selling
goods or services directly to final consumer.
 Consumer can shop for goods & services at store retailer,
non-store retailer & retailer organization
TYPES OF RETAILER
1. Specialty store :
Narrow product line. ex.
Athletes foots, Body shop.

2.Department store :
Several product line.
Wide variety of product lines i.e. Clothing,
Home Furnishings, & Household Items.
CONTI……………
3.Super market :
Wide variety of food,
laundry, household products and self service.

4.Super store :
Large assortment of routinely
purchased food & nonfood products, plus
services.
6. Difference between both
the market
wholesale retail
 Wholesale buyer’s look ‘s at Retail buyer’s look’s at immediate need
customer need & interest. & desair of customer.

The capital requirement this This type of business usually required


business is heavy less capital
Conti…………………….
wholesale retail
The wholesaler usually gets their goods Retail is marked up from the price the
and pricing from the manufacturer which wholesaler sold it for to the retailer.
is marked up as well.

Wholesale market is the first link Retail market is the last link between
between manufacturer and retail wholesaler and consumer.
market.
Presented By :

Patel Deepak
a n k
th
y o u

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