Name: Liana Ball Title: Dewy

Mood Boards X
Examples of other texts/style models X
Analysis of magazine covers/film openings X
25 word pitch X
Pitch feedback X
Mock ups X
Test shots X
Colour Palette X
Audience profile X

Comment:

General: Well done getting all this finished.

Cover: Its getting there, still feels slightly unbalanced, Hayley seems just a bit too nice,
vocabulary is bit boring, could cover be busier and exciting? Its falling between two stools here.
Cut out of picture needs attention on the arm as natural curve missing. Layout of coverlines and
placing of star plus different font for exclusive needs further experimentation. Any other photo
that is more exhuberant?

Contents: Contents is better but still slight unbalance, extra detail on articles would be good,
who are the featured posters? Better photos needed, Hayley Quinn bares all not quite the
phrase you’re looking for, too much empty space. Bottom right hand corner looks like just there
to fill space. Re-order. Stars too comic-book like for your genre.

DPS: I quite like this, the contrast of colour and black and white is a nice idea, look at Beck
Odellay Deluxe for ways of making it a tad more exciting. Does this reflect Nashville? If not
change the big grab line, light blue may be too light blue. Bottom right hand corner space too big
– extend article by a few lines.

R & P Level: 4b

Practical Draft Level:

3b

2010/2011 LC AS MEDIA