Table of Contents

Page

Introduction……………………………………….…………….……………………....1

Chapter 1: Literature Review……….………………………….……..……......3

The Advent of Movie Theater Advertising…………………………..…………3

Advertising’s impact on Society………………………………….……………..5

Advertising through History and its development……………….……………5

Advertisers Current Standing in the Market Place……………………………6

Hypothesis Question Synthesized……………………………………….……....7

Chapter 2: Methodology…….……………………………………………….......8

Likert Scale Questions ……………...………….…………….………...………12

Chapter 3: Data Analysis……..………………………………...……………...14

Table 1…….………..…………….…………………………….…....……….….15

Table 2…….…………..…………….………………………….………………..17

Table 3…….…………..…………….………………………….………....……..19

Table 4…….…………..…………….………………………….………...….…..21

Table 5…….…………..…………….………………………….…….…....….....23

Table 6…….…………..…………….………………………….………...….…..25

Table 7…….…………..…………….………………….……….………..….…..27

Table 8…….…………..…………….…………….…………….…..…...………29
 Table 9…….…………..…………….…………………………………...……31

Table 10…….…………..…………….……………………………..…...……33

Table 11…….…………..…………….……………………….………...…….35

Table 12…….…………..…………….……………………….………...……..37

Chapter 4: Summary…………………………………………….……………..38