ON
UNDER GUIDENCE
OF
BY
ROLL NO 104
IN
Page 1
TABLE OF CONTENT
1.Preface
2.Acknowledgement
3.Industry Profile
• Leather Industry
• Retail Industry
4.Company Profile
2 5.Introduction of Topic
6.Research-An Overview
7.Research Methodology
9.Findings
10.Suggestions
11.Limitations of Study
12.Swot Analysis
13.Conclusion
14.Bibliography
15.Questionnaire
Page 2
PREFACE
If I asked you to tell me the greatest power on earth, it is said, it is positive idea. The tiny seed
that blossoms forth into the mighty tree. Its branches and leaves bearing fruits, give shade to the
multitude. One such opportunity came in my way in the form of this project, which is the part of
“Learning is like eating food. It is not how much you eat that matter, what count is how much
you digest”
fulfill the requirement of various business organization, several institutions are performing the
3
job of imparting management education to the students.
The management orientation during summer vacations has been made an inbuilt part of M.B.A
program because besides the theoretical knowledge is also essential for an effective management
course.
This practical knowledge provides the students an opportunity to see management in action. An
industrial training is an, on the job practical training is an, on the job practical training which is
an essential part of the management program. The main purpose is to make the management
students familiar as to how theoretical aspects can be implemented in the real business situations.
Page 3
ACKNOWLEDGMENT
I take this opportunity to express my deep gratitude to those who have helped me in completing
the matter of this report. It was a time taking process and lot of guidance and support was needed
to complete this report. It was team work and without co-operation it was not possible to
The training report titled “Training Program” has been prepared towards the partial fulfillment
of M.B.A.
4 I would like to express my deep gratitude to Mr. Sandeep Sharma (Consumer Research
Executive) who provided me the opportunity to undergo the summer internship in the
organization of such high repute ,and guided us at every step.We are highly thankful for his
valuable suggestions from time to time. Without his support this project would not have taken its
present shape.
My sincere thanks to the employees of different organization. For helping me and providing
SUBMITTED BY:
Page 4
SYNOPSIS
5
SAMPLE UNIT : SHOP KEEPER
TOOL : QUESTIONNAIRE
Page 5
6
INDUSTRY
PROFILE
Page 6
SOAP & DETERGENT INDUSTRY
The Indian Detergent Market
The Indian fabric wash products market was a highly fragmented one. There was a sizeable
unorganized sector. Of the 23 lakh-tonne market, laundry soaps and bars made from vegetable
oils accounted for around seven lakh tonnes with synthetic detergents making up the rest.
Washing powders were categorized into four segments - economy (selling at less than Rs.25 per
kg), mid-priced (Rs.25 - Rs. 90 per kg), premium (Rs. 90 - Rs. 120 per kg) and compact (selling
at over Rs. 120 per kg). The compact, premium and medium priced segments together accounted
for 20% of the volume share and 35% of the value share. The economy segment made up the
remaining lion's share of the market. The fabric wash industry in India was characterized by low
7
per capita consumption, especially in rural markets. The major players in the Indian detergent
market were HLL, P&G, Nirma and Henkel (through its joint venture with SPIC, a leading
The first companies to manufacture detergents in India were HLL and Swastik. HLL test
marketed Surf between 1956 and 1958 and began manufacturing it from 1959. Swastik launched
By 1960, Det had made rapid inroads in eastern India. Surf, a blue detergent powder,
became the national market leader with dominant positions in the west, north and south.
Page 7
In the early 1960s, the total volume of detergents manufactured in India grew from around 1600
tonnes to 8000 tonnes. HLL dominated the market with a share of almost 70 % compared to
Det's 25%. In 1966, another player entered the fray. Tata Oil Mills Company (TOMCO)2
In 1973, TOMCO introduced 'Tata's Tej' in the low-priced segment. TOMCO unveiled another
• Innovations in products and distribution strategy are being the focus to grab market share
Definition of Detergent
Definition: Detergents are the main component of any laundry jobs. They work well in a large
variety of water temperatures and types. Most detergents today contain enzymes. Detergents can
be found in both powder and liquid concentrations. Detergents can also be found in heavy duty
formulas that can be especially effective with food, grease, and oil stains.
Page 8
Toilet Soap Manufacturers
engaged in production & manufacturing of Toilet Soap. Buyers can browse the catalogs of these
producers & manufacturers of Toilet Soap and send a request for product details.
9 Quality Detergent Powder, Detergent Cakes, Cleaning Bar, Cleaning Powder, Tooth
Paste, Toilet Soap, Talcum Powder, Petroleum Gelly, Shampoo and Shaving Cream.
Address :203 & 303, Circle P Building, S.G. Highway, Ahmedabad, Patan, Gujarat
Manufacturers of Hair Gel, Hair Oil, Laundry Soap, Toilet Soap, Detergent Powder,
Garments, Steel Wares, Textile Chemicals, Pigments, Dyes, Textile Products and
Ultramarine Blue.
Address :2, Aalap, Nehru Road, Vile Parle East,, Mumbai-400057, Maharashtra
26185291/26185292
Page 9
MICRO MACHINES ( SARJU KALARIA )
Manufacturers of Toilet Soap, Toilet Soap Machinery, Detergent Soap, Detergent Soap
10
Manufacturers of Detergent Powder, Detergent Soap, Laundry Bar, Beauty Soaps, Paper Soaps
Address :209, Modi Chambers, 2nd Floor, End of French Bridge, Opera House, Mumbai,
Maharashtra
Page 10
Girijan cooperative corporation ltd. ( sekhar )
Manufacturers of Honey, Tamarind, Toilet Soaps, Soapnut Powder and shikakai powder.
Manufacturers of Tobacco, Perfumes, Zarda, Gutkha, Snuff Pan Masala, Cigarette Flavour,
Toilet Soaps, Toilet Detergent, Perfumes, Cosmetics, Flavour Concentrates, Dhoop and Incense
Sticks.
Address :Xiv / 294-95, Gali Mandi Pan, Sadar Bazar, Delhi, new delhi
11
Manufactures of Toilet Soaps like Indigenous Soap, Toilet Soap, Rani Toilet Soap, Stylish
Premium Soap, Beauty Soaps, Neem Soaps, Washing Soaps, Glycerine Soaps, Detergent Cake,
LEATHER INDUSTRY
Page 11
The outlook for the Footwear & Leather Industry in India is positive. With a
marginal share of 2.44 percent in global trade worth US$ 97.606 billion in
Footwear & Leather Industry, India has a significant potential for higher share,
highlighted the Report on the Sectoral Analysis of the Footwear & Leather Industry in India
titled "The Indian Footwear & Leather Industry: Key Challenges & Opportunities" released by
Mr Adesh Gupta, Chairman, CII Northern Region, while releasing the Report, urged
Government to treat Footwear and Leather industry at par with Apparel industry to generate
12
The Report highlights that India is a noticeable player in the world in the Footwear & Leather
Multinational companies are looking at India; some of them have already entered India in
different ways. The Government is keen to support industry modernisation and help double
exports by 2010.
However, a heavy dose of investment in manufacturing segment and training facilities is required
Further, to sustain the growth trajectory in the sector, the Report recommends a purposeful
Page 12
review of policies to rejuvenate Indian Footwear & Leather Industry.
The specificrecommendations include; recognising Footwear industry at par with the Apparel
taxes on machinery and inputs, encouraging investment opportunities including FDI, removal of
excise on all those component items that are covered under DFIS (allowing duty free imports of
3 percent of FOB to exporters) policy approach to help build strong country brands in footwear,
strengthening of infrastructure for skilled manpower, design and testing needs and to address raw
material issues
13
RETAIL INDUSTRY
Page 13
Retailing in India
Retailing is one of the pillars of the economy in India and accounts for 35% of GDP.[1]
The retail industry is divided into organised and unorganised sectors. Over 12 million outlets
operate in the country and only 4% of them being larger than 500 sq ft (46 m2) in size. Organised
retailing refers to trading activities undertaken by licensed retailers, that is, those who are
registered for sales tax, income tax, etc. These include the corporate-backed hypermarkets and
retail chains, and also the privately owned large retail businesses. Unorganised retailing, on the
other hand, refers to the traditional formats of low-cost retailing, for example, the local kiana
shops, owner manned general stores, paan/beedi shops, convenience stores, hand cart and
called kirana. Organized retail such supermarkets accounts for just 4% of the market as of 2008.
[3]
Regulations prevent most foreign investment in retailing. Moreover, over thirty regulations
such as "signboard licences" and "anti-hoarding measures" may have to be complied before a
store can open doors. There are taxes for moving goods to states, from states, and even within
states.[3]
Indian market has high complexities in terms of a wide geographic spread and distinct consumer
preferences varying by each region necessitating a need for localization even within the
Page 14
geographic zones. India has highest number of outlets per person (7 per thousand) Indian retail
space per capita at 2 sq ft (0.19 m2)/ person is lowest in the world Indian retail density of 6
percent is highest in the world. (9) 1.8 million households in India have an annual income of
over 45 lakh(10) Delving further into consumer buying habits, purchase decisions can be
refrigerators, washing machines, dishwashers, microwave ovens and DVD players fall in the
status category. Indulgence-oriented products include plasma TVs, state-of-the-art home theatre
systems, iPods, high-end digital cameras, camcorders, and gaming consoles. Consumers in the
status category buy because they need to maintain a position in their social group. Indulgence-
oriented buying happens with those who want to enjoy life better with products that meet their
requirements. When it comes to the festival shopping season, it is primarily the status-oriented
The break-up of organized retailing sales into various product categories (12)
Books, Music & Gifts: 3% Mobile Handsets: 3% Clothing & Textile: 39% Food & Grocery:
Indian apparel retailers are increasing their brand presence overseas, particularly in developed
markets. While most have identified a gap in countries in West Asia and Africa, some majors are
also looking at the US and Europe. Arvind Brands, Madura Garments, Spykar Lifestyle and
Page 15
Royal Classic Polo are busy chalking out foreign expansion plans through the distribution route
and standalone stores as well. Another denim wear brand, Spykar, which is now moving towards
becoming a casualwear lifestyle brand, has launched its store in Melbourne recently. It plans to
The low-intensity entry of the diversified Mahindra Group into retail is unique because it plans
to focus on lifestyle products. The Mahindra group is the fourth large Indian business group to
enter the business of retail after Reliance Industries Ltd, the Aditya Birla Group, and Bharti
Enterprises Ltd. The other three groups are focusing either on perishables and groceries, or a
• Vivek Limited Retail Formats: Viveks, Jainsons, Viveks Service Centre, Viveks Safe
Deposit Lockers
16
• REI AGRO LTD Retail-Formats:6TEN Hyper & 6TEN Super
• RPG Retail-Formats: Music World, Books & Beyond, Spencer’s Hyper, Spencer’s Super,
• The Tata Group-Formats: Westside, Star India Bazaar, Steeljunction, Landmark, Titan
Page 16
• Nilgiri’s-Formats: Nilgiris’ supermarket chain
Page 17
COMPANY
18
PROFILE
The Group
The leading brand “GHARI” and some other brands in the detergent segment were earlier
owned by KTC Private Limited, the marketing company of the group. The company has been
merged with Leayan Overseas Private Limited, another group company engaged in the
manufacturing and marketing of leather shoes under the brand name of “RED CHIEF” and
Page 18
finished leather. Pursuant to the Scheme of amalgamation becoming effective, the name of
the company has been changed to “Ghari Industries Private Limited”. The activities of the
merged entity are now broadly into two segments, the marketing and trading of Ghari
detergent cake/detergent powder and manufacturing and marketing of leather shoes and
finished leather.
Rohit Surfactants Private Limited -Company does the manufacturing and trading of
Poonam Developers & Infrastructure India Private Limited -This company is involved in the
Calcutta Detergents Private Limited -This company does activities of manufacturing and
trading of detergents.
19 All the Companies are under the supervision and control of the same management, thereby
2. LEATHER DIVISION
3. RETAIL DIVISION
4. REAL ESTATE
Page 19
Group Vision & Outlook
20
Ghari group has diversified into other businesses with firm foot in leather, wind energy,
With a view to backward integration of raw materials (Alpha olefin suffocates, optical
brightener and integrated packaging unit for captive consumption) the group has
allocated rupees 50 crores for this purpose and has managed its funding with its internal
accruals and borrowing from financial institution. Rupees 35 crores approx. has already
been invested.
The group with its commitment to quality control to utmost level has setup a fleet of
tankers and trailers to stop adulteration and to manage its logistics more efficiently and
Page 20
cost effectively.
To avoid double taxation and transport cost group has established their production units
21 SOAP &
DETERGENT
DIVISION
Page 21
SOAP AND DETERGENT DIVISION
We have a very strong market presence in major parts of India, however some parts had been
left untouched hitherto. Steps are being taken to strengthen and increase our already strong
dealer network of 2500 dealers, so that we are able to penetrate those markets where we have
little or no presence. By the next two to three years, we hope to have a significant share of the
Indian Detergent market. Initiatives are being taken to set up modernized units in order to
22 meet the growing consumer demand for our products and fulfill the age-old adage of ‘value
for money’.
Last but not the least, it is the dedicated and loyal workforce of the group which has helped
the Ghari group to reach such a leading market position. We try to create a work environment
which is employee friendly & soothing. This approach has been of great value in the retention
of our employees, and is evident from a very low employee turnover rate of less than 1%.
The ultimate destination of the group is healthy industrial and economic growth and to honour
Page 22
PRODUCT PROFILE
Ghari Detergent Cake
Sizes MRP
Page 23
Sizes MRP
1Kg : Rs. 36.00
525g : Rs. 20.00
255g : Rs. 10.00
110g : Rs. 05.00
17g : Rs. 01.00
Premium Detergent
Sizes MRP
24 1Kg : Rs. 80.00
500g : Rs. 40.00
75g : Rs. 05.00
22g : Rs. 02.00
12g : Rs. 01.00
Page 24
Sizes MRP
370g : Rs. 17.00
250g : Rs. 12.00
205g : Rs. 10.00
100g : Rs. 05.00
Bathing Soap
25 Sizes MRP
100g : Rs. 10.00
45g : Rs. 05.00
Page 25
26
Page 26
LEATHER
DIVISION
27
Page 27
28
Page 28
manufacturing high quality genuine leather footwear at unbeatable
price.
price.
Quality Policy
We trust in the ideology of "Value for Money". It has been our guiding principle to deliver high
Each of our products incorporates the highest standards of quality achieved through stringent
29
quality control by adopting latest technologies, rigorous testing of raw materials, continuous on-
process monitoring , battery of post assembly checks and commitment of our employees to
achieve quality standards. Our products meet all relevant international standards and regulations.
An urge to give even better product to the customer keeps us engaged with constant quality up-
gradation. Experimenting with new ideas in technology and design, an in-house research and
development cell equipped with the most advanced tools ensures a constant flow of new ideas
and breakthroughs.
Philosophy
Our company's corporate philosophy can be expressed in one sentiment "Customer Delight"- by
providing products of the highest quality within an economical and affordable price range. Total
Page 29
consumer satisfaction is the most important component we pack into all our products and
Perfection is a never ending pursuit for us. With quality as the hallmark, it is our sincere
endeavor that each product that comes through our state-of-art production line should truly act as
the ambassador of goodwill, with the consumers-reinforcing their conviction in Red Chief.
SOCIAL COMMITMENT
The company displays high level of social commitment by active participation in social welfare
30
activities. All packing material used for packing footwear and finished leather is recyclable and
environment friendly. The tannery at Ghari Industries Pvt Ltd has one of the modern water
treatment plants to treat effluent water and has high safety standards for workers.
INFRASTRUCTURE
With the most advanced manufacturing facilities spread over 6000 sq. mtrs, Red Chief has been
Red Chief has state - of - the art production facilities to manufacture 2000 pairs of shoes per
day. The complete vertically integrated infrastructure, all under one roof gives us the huge edge.
Page 30
The complete in house manufacturing capabilities include upper stitching and injection moulding
The facilities are fully networked for the smooth flow in the assembly line. The emphasis on
quality is not compromised at any level and under any circumstances. To ensure this, rigorous
controls and checks have been implemented in every stage right from the acquisition of raw
material to the finished products. The company keeps abreast with the latest shoe manufacturing
technology. Many machines in the footwear and Leather Division are imported from countries
like Italy, Germany, Czech Republic and some other European Countries.
Ad. Campaign
31
Since 1997 'Red Chief' has
Page 31
consistency in the product
The main media in use for advertisement of Red Chief are newspapers and magazines. Besides
this, intensive outdoor advertisements like billboards, poster panels, side hoardings, vehicle
media.
Page 32
Contact Details
Fax :- +91-512-2241750
E-mail: info@redchief.co.in
Page 33
34
RETAIL
INDUSTRY
Page 34
GODOWN SHOE WORLD (Product Profile)
Ghari Industries Pvt. Ltd.(Leather & Footwear Division) a global player in leather exports, is
planning a Rs. 100 crore investment drive to diversify into related businesses including company
owned retail stores named Godown Shoe World a ladies shoe factory and a leather upholstery
tannery.
Red Chief is engaged in manufacturing and marketing footwear and accessories in the domestics
and the international market. The company clocked revenues of Rs. 2.56 billion as on 31st March
2006, of which 88 percent came from its principal revenue channel – footwear business. The
35
company’s brands Red Chief have received international recognition for quality, styling,
durability and outsourcing requirements of its total revenues are derived from exports.
On the retail concept Red Chief opened owned showroom outlet’s named Godown Shoe World.
Page 35
GODOWN SHOE
WORLD
Page 36
198PLOTNO4 GHANDHI NAGAR UNNAO PH:-
9:- UNNAO 0515-2823552
Page 37
38
INTRODUCTION
OF
TOPIC
Page 38
MARKET RESEARCH AND SALES PROMOTION
Sales promotion is one of the most important and essential part for any industry.Sales
39 1. Print Media
2. Electronic Media
3. Kheosks
4. Banners
Programmatic Research
Page 39
Selective Research
Evaluative Research
Information System
gather, sort, analyze, evaluate, and distribute pertinent, timely, and accurate information to
decision makers.
40
Page 40
41
Page 41
RESEARCH
–AN
42
OVERVIEW
Marketing Research, a critical part of Marketing Intelligence helps by providing
Page 42
Programmatic Research
Selective Research
Evaluative Research
Information System
gather, sort, analyze, evaluate, and distribute pertinent, timely, and accurate information to
decision makers.
Databases
RESEARCH OBJECTIVE
Page 43
• To take some corrective actions with the present working condition
SAMPLING DESIGN
Universe
In this research work, while studying the consumer satisfaction, the entire Kanpur city is
Sampling Unit
Source List
Here in this research work ,individual from various areas of the city were surveyed and
the data was collected from them.List of various areas are as follows:
1. Kidwai Nagar
2. Govind Nagar
3. P.Road
4. Gandhi Nagar
Page 44
5. Prem Nagar
6. Sisamau Market
7. Chamanganj
8. Bekanganj
Sample Size
Sample Size
Budgetary Constraints
45
Keeping in mind the budget our sample size was restricted to 100 respondent only.
Sampling Techique
Page 45
46
Page 46
ANALYSIS &
INTERPRETATION
47
OF DATA
ANALYSIS & INTERPRETATION OF DATA
Page 47
Availability of Xpert Dishwash Bar
Yes 45
No 55
48
Page 48
Customer Awareness with Xpert Dishwash Bar (out of 100
who said Yes)
Yes 28
No 44
Can'tSay 28
49
Is Price
Reasonable
6
Yes 8
2
No 0
1
Can'tSay 2
Page 49
Quality of Xpert
Dishwash bar
4
agree 4
3
50 somewhat agree 5
somewhat 1
disagree 8
completely
disagree 3
Page 50
Average monthly selling of Xpert
Dishwash bar
<2 cartoon 12
2 to 5 cartoon 49
6 to 10 cartoon 23
above 10 16
51
Page 51
52
Page 52
Do you suggest customers for Xpert
dishwash bar?
Yes 78
No 22
53
Page 53
54 Sale of dishwash bar
Vim 47
Nip 21
Xpert 14
Local 18
Page 54
Purchasing power of the customer acc to
their income group
Higher 52
Middle 39
lower 9
55
Page 55
56
• Increase Advertisement
• Provide Scheme
• Change Packing
Page 56
57
Page 57
FINDINGS
58
FINDINGS
II. Xpert dishwash bar has got good Oil Stain removal power.
Page 58
VIII.Availability of Xpert dishwash bar is average.
IX. Advertisement of Xpert dishwash bar is seen by them more on Electronic mediain
XI. More of the people are using other brands like Vim etc.
XIII.In minority people area in spite of using dishwash bar they like to use Low cost detergent
59
Page 59
SUGGESTIONS
60
SUGGESTIONS
2. Colour of Xpert bar is not that attractive ,it should be more like in lemmon colour.
4. Promotion of the Xpert bar should be done under brand name of Ghari Group of Products
Page 60
6. More emphasis should be done advertising and brand promotion.
7. Xpert bar to be more scented so that dishes should not have the washing cake’s smell.
8. To make availability of all other product to the dealer’s so as to be remain in the market.
61
Page 61
LIMITATIONS
LIMITATIONS
62
1. Due to the time constraine not all the areas have been covered in Kanpur.Hence the
2. Some people are suspicious about thesurvey and they refused to disclose their identity
3. The biasness and hesitation of the respondents in the giving the answers to certain
questions.
4. Time and money constraint was the limiting factor for research.
Page 62
63
Page 63
SWOT
ANALYSIS
64
Page 64
SWOT ANALYSIS
STRENGTHS—:
2. Covering 18 states.
3. Leading company.
WEEKNESSESS--:
2. Low advertisement.
65
3. Low promotion of new product.
OPPORTUNITY--:
2. Brand expansion..
THREATS--:
Page 65
4. Less margin for distributor.
CONCLUSION
1. As for as the entire project is concern GHARI has got a very good brand image into the
market.
2. In detergent section detergent and cake had captured the major section of the market.
6. GHARI group has a very good market image it need to pay a little more attention to
penetrate the new market segment like in the bath Soap and Dishwash bar segment.
7. GHARI group has a very good market image it need to promote other products under the
66
brand name of GHARI group because the Ghari users are loyal to the company.
8. People hesitate to purchase a new product.It will help them to purchase a known brand.
Page 66
67
BIBLIOGRAPHY
Page 67
BIBLIOGRAPHY
WEBSITES:
www.gharidetergent.co
www.redchief.co.in
68
www.google.com
Page 68
ANNEXURE
Location:________________________________________________________________
Contact No.___________________
Research Objective: To know about the product awareness in the market and customers
Research Questionnaire:
69
1. Are you aware of XPERT Dishwash Bar?
(a)Yes (b)No
(a)Yes (b)No
If No why?
_____________________________________________________________________
_____________________________________________________________________________
Page 69
5.Is the price reasonable?
(a) agree
70 (a) Rs. 5______ (b) Rs. 10___________ (c) Rs. 17________ (d) Rs. 36_________________
(a)Yes (b)No
(a)Yes (b)No
(a)Yes (b)No
_________________________________________________________________________
Page 70
13. Purchasing power of the customer acc to their income group.
……………………………………………………………………………………………………
……………………………………………………………………………………………………
…………………………………………………………………………………………………
Date………………….. Signature
71
Page 71
72
Page 72