PREFACE

Practical study plays a vital role in the field of education. It has been
introduce for the student to get practical knowledge along with the theoretical
knowledge. Only bookish learning anything especially for the management
students. How management principles are implemented in business can only
be known through practical study through visit, student can be berry well
become ware abort industrial environment like problem, opportunities students
for better understanding & also gives then a chance to show their skills &
ability.

The Modern Business is placed on a very complex and intricate

political and economic environment. The opportunity and challenges provided
by these environments have profound impact on the business and the type of
product to be manufactured and marketed, the marketing strategies to be
employed and technologies to be adopted are all influenced by environmental
factors.

According to the above reviews, our Saurashtra University has

included practical training of any industry & viva of it as 8th paper with a view to
expand my boundaries of thinking about implication of the theoretical
knowledge in practical field & have preferred Balaji wafers Pvt Ltd. Rajkot for
the same. I had prepare Marketing Research Report on “Consumer
Satisfaction for Balaji Wafers”. It was really a nice experience for me to get
training in such a reputed company.

It is a matter of great pleasure to present this report work, training in

this unit has helped me to gain practical knowledge which am sure would
benefit me future. This project report is the result of co-operation from the
company & respondents and my hard effort.
 ACKNOWLEDGENET

It is really a matter of great pleasure for me to prepare project

report. At this stage project report is an important part of learning, and every
entrepreneur prepares it before he starts actual production.

I am heartily thankful to the Saurashtra University, which has

given me the golden opportunity to prepare the product project report of potato
wafers.

It is my pleasant duty to express my profound gratitude and

extreme regards and thanks to Mr. Jay Sachdev, authorized person of Balaji
wafers pvt ltd for his valuable guidance and for the time he spent to help me in
preparing the project report.

I would like to express my deep gratitude to Professor Neeraj

Pandya my lecturer, for his helpful co-operation and guidance, without which
my efforts would have never been materialized in such worth. His inspiration
and encouragement has leaded me to come with a successful task.

I personally want to thanks my parents & my sister who have

directly or indirectly had helped me in preparing the project report.

I am thankful to my all friends who helped me in my project

report.

No serious & lasting achievement or success, one can ever achieve

without the help & guidance and co-operation of so many people involved in
the work.
 DECLARATION

I, the under sign MANDAVIA SHRADDHA, a student of

T.Y.B.B.A. here by declare that the project work submitted in this report is
my own contribution and is carried out under the supervision of Mr. Neeraj
Pandya of R.P.BHALODIA COLLEGE - RAJKOT.

This work had not been previously submitted to any other university for
any examination.

Date:
Place: Rajkot

____________________
(Mandavia
Shraddha k.)
 INDEX

Sr. no. Particulars

Page No.

1. INTRODUCTION 1
2. HISTORY 2
3. PROJECT AT GLANCE 3
4. ORGANISATION STRUCTURE 5
5. COMPANY’S ACHIVEMENT 7
6. COMPANY PROFILE 10
7. PRODUCT PROFILE 16
8. RESERCH METHODOLGY 25
9. ANALYTICAL FINDING 29
10. LIMITATION OF THE STUDY 50
11. SWOT ANALYSIS 51
12. SUGGESTION 54
13. CONCLUSION 55
14. BIBILOGRAPHY 56
15. ANNEXURE 57
 INTRODUCTION

In the modern competitive era, BALAJI WAFERS Pvt. LTD has

made very good progress. It has a golden history in world of food items.

For preparation of Market Research Report, it should be

necessary to understand such type of general matters of the org. these type of
general matters are considered in the section of “General information”. If these
types of general matters are not contained in the preparation of industrial report
will be incomplete & it was not provide perfect knowledge of organizations
.
BALAJI WAFERS PVT LTD produces readymade food items.
Now a days people are fond of eating readymade food items and “BALAJI”
name is very popular & well – known in Saurashtra & Gujarat of the people
choose Balaji items produces many types of food items like, potato wafers,
banana wafers, mug dal, frari chewdo,ratlami sev,shing, chataka pataka
gathiya etc all this items 100% pure & vegetarian.

The “BALAJI WAFERS PVT. LTD is located at vajdi Kalawad

Road, Tal, Lodhika, Dist, Rajkot – 3. The main product of Balaji Wafer is a
potato wafer, which brand name is “BALAJI”.

1
 HISTORY OF UNIT

Most of the have a modest beginning. The infancy of this

company began more than 20 years ago in 1982 with the efforts of Mr.
Bhikubhai, Mr. Chandubhai, Mr. kanubhai & the numbers of their family.

When Chandubhai & Bhikhubhai was working an contact basis

for supplying of wafers to canteen of Astron theatre at Rajkot city they got
readymade products from third party manufacturer & supply the same to
canteen of astron theatre. But as usual there was problem of short supply as
well as delay in supply of the product an time. As this kind of problem lead a
business to verify “something” had to be alone in these regards as the ultimate

To all these problems they decide to manufacture wafers its own

& supply the same to canteen. And thus foundation of the Balaji was setup
without any brand name.

This development had lead Balaji wafers producers to “Balaji

Wafers Pvt Ltd in 1990. They introduced production & packaging machinery in
1997 to deal with huge demand.

Recently they had set up a huge fully automatic plant with the
production capacity of 1200 Kg. per how far production as well as nitrogen
filler packaging far long-term presentation of the products.

2
 PROJECT AT A GLANCE

Name of the unit : Balaji Wafers Pvt. Ltd.

Location : Vajdi (vad)
Kalawad Road,
Tal, Lodhika,
Dist, Rajkot – 3
Form of the Unit : Pvt. Ltd
Size of the Unit : Large Scale
Year of established : 1982
Pioneers of the unit : 1) Chandubhai Virani
2) Bhikhubhai Virani
Bankers : Co – operation Banks
Line of Activities : producing food items
Phone : 0281 2783755 56 89/90/91/92
Fax : 0281 2783747
Email : contact@balajiwafer.com.
Accounting year : 1st April to 31st March
Working hours : 8 a.m. to 5 p.m.
Lunch break : 12 a.m. to 1 p.m.
Working days : 6 days per week
Weekly off : Sunday
Total employees at factory : 150
Total dealers : 300
Total area : 30,000 sq m.

3
Slogan : “Any Time Crunchy, All time fresh”.
Marketing strategy : Less Price – Best Quality
Marketing consultancy : Kataria Marketing Consultancy
Packaging : Nitrogen packing to ensure
Freshness.
Distribution Power : The order is delivered within 48
Hours of giving order.
Peak season : June to December.

4
 ORGANISATION STRUCTURE

Organization structure is the vital tool for providing information

about any organizational relationship such as chart shows the major function &
their respective relationship the channels of formal authority, the relative
authority of each respective function.

Balaji has adopted line & staff organization structure hence,

the overall contact, supervision & direction are in the hands of board of
directors.

The Board of Directors are:

Chairman : - Mr. Bhikhubhai Virani

Managing director : - Mr. Chandubhai Virani
Technical director : - Mr. Kanubhai virani
Research & development manager : - Mr. Keyur virani
General mange : - Mr. Hitesh Virani
Marketing Manager : - Mr. Nayan Tank.

5
 The organization chart of Balaji
wafers is as under :

Chairman

Managing Director

Director

Personnel Marketing Finance Production

Manager Manager Manager Manager

Assistant Distributors Chief accountant Quality control

Timekeeper Dealers Clerk Supervisor

Peon Operators

Workers
 6

COMPANY’’S ACHIEVEMENTS

The company’s food production like potato wafers, banana

wafers. & other salty production are prepared in its fully automatic plant with
bacteria free & stringent hygienic standers. The use of computer system
ensures uniform quality & abviates the necessity for launch of human hands.
The production environment is such which makes it possible to make the
production less only & more ________________
According to the survey conducted by “ Times of India”, Balaji
Wafers Ranks “4th” in branch recognisation in India
.
‘ Business standard paper dated 10th September 2003
addressed Chandubhai virani as the ‘wafer sultan’ in the ‘meet your enter
rear’ column.

BALAJI AND VIRANI

Balaji and Virani -- the combination sounds familiar. The Virani family
of Balaji Telefilms’ soap Kyunki saas bhi kabhi bahu thi may be a household
name, but here’s an other Virani family from real, not reel, life that has stormed
Gujarati homes. With Balaji snack foods, what else? When four Virani brothers
from Rajkot (Saurashtra) – Meghjibhai, Chandubhai, Bhikhubhai and
Kanubhai – entered the snackfoods business two decades ago, they never
thought that one day they would give the MNCs a bite for their money. But
today, Balaji Wafers has emerged more than a munch for Pepsi’s Frito – Lay,
with almost 70% of the state’s wafers market in its pocket, err, packet.
 7
Their very own version of the Virani family drama, starting in
Saurashtra’s commercial club Rajkot in a dingy cinema hall canteen, has all the
masala of an entrepreneurial zing. But that’s where the similarity between the
TV show and family business drama seems to end. The Virani’s say they
never quite borrowed the Virani – Balaji combo from TV; if at all, it should have
been the other way round. Because their Balaji saga actually started back in
1982, when Balaji Telefilms promoter Jeetendra was still known as the
Jumping Jack.

Born to a farming family in the nondescript Dhundhoraji village in

Jamnagar district, brothers Virani first dirtied their hands in the diamond and
agriculture kits business in the mid 1970s. But the effort ended in disaster.
“We tried trading in diamonds and agricultural kits. But lost the entire Rs. 20,
000 capital our father gave us”. Says Chandubhai, managing director of
Balaji Wafers Pvt. Ltd, and a class X passout.Chandubhai and his brother
Meghjibhai next took up jobs in Rajkot’s Astron Cinema selling refreshments.
“I earned Rest. 100 per month while my brother took home Rs. 155,” he recalls.

Later, when the cinema owner Govindbhai handed over the canteen to
them on contract basis in 1976, Chandubhai introduced sandwiches, with a
little help from the dadies of his household who supplied him with exotic home
made masala. The sandwiches soon went on to prove an instant hit in the
Saurashtra region. Even, the Viranies continue selling their sandwiches,
though they rake in less than a fraction of their turnover.

Noticing early on that potato wafers constituted 80% of the refreshment

sale, the brothers decided to turn that into their core business. That’s when
Balaji was born. “We even managed to get a specialist cook, but he turned out
to be a shirker. So, often, I had to slice potatoes and fry them myself,” Says
Chandubhai, strongly advocating a do-it-yourself attitude towards business.
8
 “The demand for wafers was tremendous and the supply limited, given
the distribution constraints in those days. Companies located in Mumbai could
not meet the local demand, so we decided to pitch in and make good of the
supply gap,” says Chandubhai, turning nostalgic at thought of how, 23 years
ago, he had purchased 60 kg potatoes to make 15 kg of wafers.

Today, with gradual automation that began in 1993 Balaji has the
capacity to produce 1200 kg wafers per hour. The viranies even took a Rs. 15
Crore loan from corporation bank to mechanize production. The technology
was sourced from the U.S. and U.K and Germany to help improve quality.

It market estimates are to be believed, Viranies have build Rs. 150

Crore business out of potato wafers. Of course the brothers themselves
refused to reveal the size of their profit and sales. However market estimates,
says that it could be around 125 Crore.

All that they say, instead, is that in the first ten years, 1982 to 1992
while the business grew the revenues were small. So even as the family sifted
to a 750 sq. yard house in the city, family members continued to do most of the
processing including procuring potatoes, cleaning them, frying them and even
packaging them. From going about distributing the product on a moped, they
bought a rickshaw two years latter. A tempo was subsequently added with a
Rs. 1.8 lakh loan form a bank.

9
 COMPANY
SIZE
PROFILE
OF FIRM
OF ORGANISATION

There are three types of industrial an the basis of investment

specified by the govt________

1). Small scale Industries.

2). Medium scale industries
3). Large scale Industries.

A firm where its investments in fixed assets are in between 60

lakhs to 3 crores is called a small scale industry. A firm where its investments
in fixed assets are in between 3 crores to 5 crores is called a medium scale
industry. A firm where its investments in fixed assets are above 5 crores is
called large scale industry.

As per the above decision Balaji wafers pvt ltd is a large scale
Industry as it has invested more than 5 crores of rupees.

Balaji wafers Pvt Ltd is a private limited company from 1990.

 10

PRESENT SCENERIO

The direction of Balaji wafers is with an impressive track record

also over 22 years experience in the same business. A Balaji wafer is the same
business. A Balaji wafer is having more production capacity with heaviest
technology.
From the very first this unit is producing more quality because his
company was established was partnership firm with small fund day – by – day
they are progressing.

The mgt. of Balaji wafer Pvt. Ltd. Commenced production of

1200 Kg wafers per hour. For that they adopt latest automatic plant from
Sweden
.
The Balaji wafers Pvt. Ltd. has a strong marketing in Gujarat,
part of Rajasthan, part of Maharastra. Balaji Wafers Pvt. Ltd. has a very high
contribution in national industries this company contribution to identify at state
level is near by 20 to 25%

All of them their Balaji are infect doing everything they can do
everyday to improve the performance of each of their departments through
team work in their pursuit to provide optimum satisfaction to their valued
customer who have reported their result & expectation in them.

11
 OBJECTIVES OF THE COMPANY

The mission of Balaji Wafers Pvt. Ltd. is to do business in

the international market. The company wants to add novelty products at
reasonable prices to satisfy the consumers & they are by increasing market
share.

Balaji Wafers Pvt. Ltd. desists to achieve the goals like.

 To increase productivity & market share
of the company.
 To produce quality products at a
reasonable price.
 To increase the productivity of the
company
 To enter in the international market

In all the company wants to earn reputation of excellent taste high

quality & perfect packing in Indian market as well as in international market
thus, the company is continuously stringing far that.
 12

THE SUCCESS OF BALAJI WAFERS

PVT LTD

The company has been engaged in production of delicious &

nourishing food products which have acclaimed warm response of people in
Gujarat. It produces wafers & nankeens in its unparalleted & latest fully
automatic plant & its products have become a by ward of taste & trust among
the food lovers of high taste.

TURN OVER

The turnover refers to the total sales revenue during the year.
Every company always trys to increase the turnover of the company.

The present turnover of the company is about 23 to 24 creases

aggregated of all the products. In this the proportion of the wafers is 70% &
Nankeens is 30%

COMPETITORS

The main competitors of “Balaji wafers Pvt. Ltd are.

Samrat Namkeens
Lay’s
Kishan Wafers
 13

BEST QUALITY AT AFFORTABLE

PRICE

It is the policy of the company to concept nothing than perfect

“Balaji Wafers” believes that to sustain any product in the market, things are
necessary to consider.
1. Quality of product :- The Quality of wafers & numkeens cannot
e questioned choicest & high quality potatos & dal, proper care is being taken
chiring the process that the quality is not hampered & the customers are given
the best products.
2. Price of Product :- when the quality provided is best & still the
price in the cap of the company. The price list of the company’s product is
given blow:
3. Availability of product:- any product with good quality &
reasonable price is enough unless it is available where it is demanded Balaji
wafers have devised an ideal distribution channel to ensure the supply of fresh
products is any career of Gujarat within 48 hours Thus, effective distribution is
as important as efficient production is as important as efficient production for
the growth of the company.
4. Packing & Advertisement:- The company is determined to offer
its products in attractive & weather – resistant packing at apartable prices to all
classes of people in Gujarat. The nitrogen packing of wafers prevent the quality
of wafers to determinate & keep them fresh crunchy all time the share of the
company in the “ Brand loyalty” has remained around 70% to 80% in Gujarat.
 14

CONTRIBUTION OF THE UNIT

From Workers Paint of view :- Balaji wafers provide both

monetary as well as non – monetary benefit to its employ which are
essential to encourage, stimulate & motivate the employees. So that
they remain loyal & Sincere towards the organisation.

From customers paint of view :- Balaji wafers provide standard

quality products at a very reasonable rate which is affordable by all. So
they have done the best it could do for the development of the society
as a whole.

From society’s paint of View:- This unit is running at its full

installed capacity prudently it is production 1000 – 1200 Kg. of wafers
per hour.

More over Balaji’s wafers Pvt. Ltd. Is covering 6% of total

Indian market in snacks & nankeens. It is at the 4th place from the
top 5 companies of India.
 15

PRODUCTS PROFILES

Aloo sev

INGREDIENTS
POTATO POWDER, EDIBLE
OIL, GRAM FLOUR, STARCH,
CHILLY POWDER, MINT OIL,
IODIZED SALT, SPICES AND
CONDIMENTS.

POUCH PACKING
15 GMS., 40 GMS., 90 GMS.,
180 GMS.,

Banana Masala wafers

INGREDIENTS
CHOICEST BANANAS,
EDIBLE OIL, CHILLY
POWDER, IODIZED SALT,
SPICES & CONDIMENTS.

POUCH PACKING
80 GMS..
 16

Banana Mari Wafers

INGREDIENTS
CHOICEST BANANAS,
EDIBLE OIL, PEPPER
POWDER.

POUCH PACKING
40 GMS., 80 GMS..

Farali Chevdo

INGREDIENTS
CHOICEST POTATOES,
EDIBLE OIL, PEANUTS
SPLITS, SUGAR POWDER,
CHILY POWDER, IDOIZED
SALT, SPICES AND
CONDIMETS.

POUCH PACKING
40 GMS., 90 GMS., 200
GMS..
 17

Chana Dal

INGREDIENTS
CHOICEST GRAM
SPLITS, EDIBLE OIL,
CHILLY POWDER,
IODIZED SALT, SPICES
AND CONDIMENTS.

POUCH PACKING
100 GMS., 200 GMS..

Mung Dal

INGREDIENTS
CHOICEST KIDNEY BEAN
SPLITS, EDIBLE OIL AND
IODIZED SALT.

POUCH PACKING
100 GMS., 200 GMS..

18
Masala Peas

INGREDIENTS
CHOICEST PEAS, EDIBLE
OIL, CHILLY POWDER,
IODIZED SALT, SPICES AND
CONDIMENTS.

POUCH PACKING
100 GMS., 200 GMS..

Shing Bhujia

INGREDIENTS
PEANUTS, GRAM FLOUR,
EDIBLE OIL, BLACK GRAM
FLOUR, IODIZED SALT,
SPICES AND CONDIMENTS.

POUCH PACKING
15 GMS., 45 GMS., 100 GMS.,
200 GMS..

19
 Ratlami Sev

INGREDIENTS
GRAM FLOUR, EDIBLE OIL,
MATH BEANS FLOUR,
CHILLY POWDER, IODIZED
SALT, SPICES AND
CONDIMENTS.

POUCH PACKING
15 GMS., 45 GMS., 100
GMS., 200 GMS..

Potato masala

INGREDIENTS
CHOICEST POTATOES, EDIBLE
OIL, CHILLY POWDER, IODIZED
SALT, SPICES AND
CONDIMENTS

POUCH PACKING
30 GMS., 40 GMS., 75 GMS., 180
GMS..

20
 Tikha Mitha mix

INGREDIENTS
GRAM FLOUR, EDIBLE OIL, RICE
FLAKES, PEAS, GREEN GRAM,
PEANUT SPLITS, SUGAR
POWDER, CURRY LEAVES,
SESAME, CORIANDER, BLACK
PAPER, CUMIN SEEDS,
AJOWAN, IODIZED SALT,
SPICES AND CONDIMENTS.

POUCH PACKING
15 GMS., 40 GMS., 90 GMS., 200
GMS..

Khatta Mitha Mix

INGREDIENTS
CORN FLKES, EDIBLE OIL,
RICE FLAKES, PEANUT
SPLITS, SUGAR POWDER,
CURRY LEAVES, ROASTED
GRAM SPLIT, AMCHUR
POWDER, BLACK SALT,
IODIZED SALT, SPICES AND
CONDIMENTS.

POUCH PACKING
15 GMS., 40 GMS., 90 GMS.,
200 GMS..

21
Masala Shing
 INGREDIENTS
CHOICEST ROASTED
PEANUTS, CHILLY POWDER,
SPICES AND IODIZED SALT.

POUCH PACKING
40 GMS.,100 GMS..

Shing

INGREDIENTS
CHOICEST ROASTED PEANUTS,
AND IODIZED SALT.

POUCH PACKING
40 GMS.,100 GMS..

22

Gathiya
 INGREDIENTS
GRAM FLOUR, BLACK PAPPER,
EDIBLE OIL, AJOWAN AND
IODIZED SALT

POUCH PACKING
60 GMS.,150 GMS..

Chataka pataka

INGREDIENTS
RICE MEAL, EDIBLE OIL, CORN
MEAL, GRAM FLOUR, SPICES
AND CONDIMENTS, IODIZED
SALT, CONTAINS ADDED
FLAVOUR.

POUCH PACKING
40 GMS.

23
Potato Salted Wafers

INGREDIENTS
CHOICEST POTATOES, EDIBLE
OIL AND IODIZED SALT

POUCH PACKING
30 GMS.,40 GMS., 75 GMS., 180
GMS..

Tomato Masti

INGREDIENTS
CHOICEST POTATOES, EDIBLE
OIL, CHILLY POWDER, IODIZED
SALT, SUGAR, SPICES,
CONDIMENTS AND CONTAINS
ADDED FLAVOUR.

POUCH PACKING
30 GMS..

24
 RESEARCH METHODOLOGY:

 INTRODUTION

For every activity done there is gone objective behind it.

There may be various objectives behind doing marketing research. The
objectives may be to get the answer of the questions like who buys such
products. How often do they buy it? Etc. After deciding the objective,
the next step is the research purpose i.e. the method that will be used
for the research purpose.

The different methods for conducting marketing research are

as follows:-
1. Opinion pool methods
2. Survey methods:
a. Personal survey (Questionnaire)
b. Mail survey
c. Telephone survey
3. Expert opinion method

In my report I have used personal survey method. The

questionnaire was prepared keeping in view certain objectives.

25
  RESEARCH OBJECTIVE

“Marketing research is the systematic design, collection,

analysis and reporting of data and findings relevant to a specific
marketing situation facing the company”. –Philip Kotler

This first step calls for the marketing research to find the
problem carefully and agree on research objective “a problem well
defined is hale solved.”

Advertising plays important role to increase sale. But today no

one is going to sale or purchase good if they are not getting extra
benefit. Today is an era of getting extra. The research is the only way
which is helpful in finding out all the problems. The main objective of
my research work is to find out consumer satisfaction for Balaji
Wafers with respect to its product features.

 DEVELOPMENT OF RESEARCH PLAN

The second stage of marketing research calls for developing

the most efficient plan for gathering the need information. Designing a
research plan calls for decisions on the followings.
1) DATA SOURCES: The researcher can gather primary
data as well as secondary data. Primary data are gathered for a specific
purpose and for a specific research project. The primary source of my
project work is the sample of consumers of the Rajkot district.

26
 2) RESEARCH APPROACHES: Primary data can be collected in five
ways: observation, focus group, survey, behavioral data, and experiments. Out
of these five we have gone for surveys. Survey researches are best suited of
descriptive research to learn about people’s knowledge, beliefs, preference,
and satisfaction and to measure these magnitudes in the general population.

3) RESEARCH INSTRUMENTS: Marketing research has a

choice of two main researches instrumental in collecting primary
data: questionnaires and mechanical devices. For a better option I
had gone for questionnaires. A questionnaire consists of a set of
questions presented to respondents for their answers. Because of
its flexibility, the questionnaire is by far the most common instrument
used to collect primary data.

4) SAMPLING PLAN: After deciding on the research

approach and instruments, it is necessary to design a sampling
plan. This plan calls for three decisions:

(a) Sampling unit:

Who is to be surveyed? It should be defined in a research the target
population that will be sampled. Once the sampling unit is determined, a
sampling frame must be developed so that everyone in the target
population has an equal chance of being sampled. To fulfill this purpose, I
had taken consumers as a sample

27

(b) Sample size:

 How many people should be surveyed? Large samples give more
reliable results than small samples. However, it is not necessary to sample
the entire target population or even a substantial portion to achieve reliable
results. Samples of less than 1% of the population can often provide good
reliability, given a credible sampling procedure. So, I had decided to take
the sample size as 100 from consumers of Rajkot district.

(c) Sampling procedure:

How should the respondents to be chosen? To obtain a
representative sample I, had selected consumers of Rajkot district who
prefers Balaji Wafers.

 CONTACT METHODS

Once the sampling plan has been determined, it must be

decided how the subject should be contacted: mail, telephone, personal,
or on-line interviews. So, for my research I had selected personal
interview (Questionnaire). As personal interviewing is the most
versatile method, the interviewer can ask more questions and record
additional observations about the respondent. Personal interviewing is
the most expensive method and requires more administrative planning
and supervision than three, which is the big loop hole of it.

28

ANALYTICAL FINDING
Q.1 Gender :-

male , 51
female, 49
50

40

30

20

10
1
male 51
female 49

male female

INTREPRETATION:
The above charts shows that from the sample size 100,
 51 are male respondents
&
 49 are female respondents.

29

Q.2 Age Group :

 70%
60%
60%

50% Below 15 years

40% Between 15 to 30
30% years
20% 20% Above 30 years
20%

10%

0%
1
Below 15 20%
years
Between 15 60%
to 30 years
Above 30 20%
years

INTERPRETATION:
The above chart shows the age group of respondents, from the sample
size of 100, there are 20% respondents who are below 15 years, 60%
respondents who are between 15 to 30 years, 20% respondents who are
above 30 years.

30

Q.3 Classification of Sample on the basis of

occupation?
 1 6% 1 5% B u s in es s
14%
1 4% P rim ary S tud e nts
12% S e c o nd a ry S tudents
1 2%
1 0% H ig he r S e c o ndary S tud e nts
1 0% 9% 9% U n de r G ra du ate
8% G ra du a te
7% 7%
6% 6% P o s t G rad ua te
6%
P h .d
4% 3% S e rvic e
2% P rofe s s ion
2%
H o us e W ife
0% O th e r
1

INTERPRETATION :
The above chart shows the qualification of the respondents, from
the total sample size of 100, there are 12% business, 6% Primary Students,
7% Secondary Students, 9% Higher Secondary Students, 14% Under
Graduate, 15% Graduate, 10% Post Graduate, 7% Ph. D, 9% Service, 6%
Profession, 3% House Wife, 2% Others.
31
 Q.4 Do you prefer ready made snacks?

Preference

9%
No

Preference

91%
Yes

0% 20% 40% 60% 80% 100%

INTERPRETATION :
The above chart shows the preference of the respondents, from
the total sample size of 100, there are 9% who do not prefer ready made
snacks & 91% who prefer ready made snacks.

32
Q.5 How many prefer wafer as ready made snack?

Prefferance to Waffer

90%
Waffer
Other than Waffer
10%

INTERPRETATION :
The above chart shows the preference to wafer of the
respondents, from the total sample size of 100, there are 90% who prefer wafer
as a ready made snacks & 10% who does not prefer wafer as ready made
snacks.
 33

Q.6 How many prefer branded wafer?

Preference to Branded Waffer

Branded
95% 5% 5%
Home made

INTERPRETATION :
The above chart shows how many respondents prefer branded
wafers, from the total sample size of 100, there are 95% who prefer branded
wafers, 5% who prefer home made wafers.
34
Q.7 As 95% prefer to eat branded wafer, than the
share of Balaji’s wafer is?

Market Share

49%
50%
45%
40%
35%
28%
30%
25%
20% Market Share
15% 11%
9%
10%
5% 2% 1%
0%
Balaji Lays Uncle Everest Jalaram Other
Chips

INTERPRETATION :
The above chart shows how many respondents prefer
wafers of which brand, from the total sample size of 100, there are 40%
respondents prefer Balaji wafers, 28% respondents prefer Lays wafers,
11% respondents prefer Uncle Chips wafers, 9% respondents prefer
Everest wafers, 2% respondents prefer Jalaram wafers, 1%
respondents prefer Other brand of wafers.

35
Q.8 which wafer do you like more?

44%
48%

8%

Poato Waffer Banana Wafer Both

INTERPRETATION :
The above chart shows how many respondents prefer
wafers of which flavors, from the total sample size of 100, there are 48%
respondents prefer Potato wafers, 44% respondents prefer Banana
wafers, and 8% respondents prefer both flavors of wafers.

36
Q. 9 Do you know Balaji wafer is available in
different flavors?

90% 82%
80% 73%
70% 65%
60%
50%
40% 35%
27%
30%
18%
20%
10%
0%
Masala Salty Tomato

Yes No

INTERPRETATION :
The above chart shows how many respondents know about
availability in different flavors of balaji wafers, from the total sample size
of 100, there are 82% respondents who are aware about Masala wafer
and 10% doesn’t know!, there are 73% respondents who are aware
about Salty wafer and 27% doesn’t know!, there are 65% respondents
who are aware about Tomato wafer and 35% doesn’t know!

37
 Q.10 Which flavor do you like the most?

26%

24%

50%

Masala Salty Tomato

INTERPRETATION :
The above chart shows how many respondents like which flavors
of balaji wafers most, from the total sample size of 100; there are 50%
respondents who like Masala flavors, 26% respondents who like Salty
flavors, 24% respondents who like Tomato flavors of Balaji wafers.

38

Q.11 How often do you purchase?

 30% 29%
30%

25% 24%

20%

15%
12%

10%
5%
5%

0%
Daily Once In a Twise in a Monthly Rarely
Week week

INTERPRETATION :
The above chart shows how often respondents purchase balaji
wafers, from the total sample size of 100, there are 6% respondents
who purchase Daily, there are 30% respondents who purchase Once in
a week, there are 29% respondents who purchase Twice in a week,
there are 24% respondents who purchase Monthly, there are 12%
respondents who purchase Rarely Balaji wafers.

39
Q.12 Overall, how satisfied are you with the Balaji
Wafers?

62
70
60

50
40 26
30
20 8
4
10
0

Satisfied Somewhat Saisfied Unsaisfied Somewhat Unsaisfied

INTERPRETATION :
The above chart shows how much respondents are satisfied with
balaji wafers, from the total sample size of 100, there are 62%
respondents are Satisfied, there are 26% respondents are Somewhat
Satisfied, there are 8% respondents are Unsatisfied, there are 4%
respondents are Somewhat Unsatisfied With Balaji wafers.

40
 Q.13 What is your satisfaction level in case of
Balaji wafer?

70% 62%

60%
50%
40% 30%
30%
20%
7%
10%
0%

Excllent Good Poor

INTERPRETATION:
The above chart shows what is the satisfaction level of
respondents with Balaji wafers, from the total sample size of 100, there
are 30% respondents whose Satisfaction level is excellent, there are
62% respondents whose Satisfaction level is good, there are 7%
respondents whose Satisfaction level is poor with Balaji wafers.

41
Q.14 How likely are you to purchase Balaji wafer
again?

60%

60%

50%

40% 30%

30%

20%
5% 3%
10% 2%

0%

Definitely Probably Probably Not Definitely Not Never

INTERPRETATION:
The above chart shows how likely are respondents to purchase
Balaji wafers again and again, from the total sample size of 100, there
are 60% respondents who are Definitely going to purchase, there are
30% respondents who are Probably going to purchase, there are 5%
respondents who are Probably Not going to purchase, there are 3%
respondents who are Definitely Not going to purchase, there are 2%
respondents who are Never going to purchase Balaji wafers again.

42
Q.15 Would you recommend Balaji wafer to others?

60% 54%

50%

40%

30% 22%
18%
20%

10% 4% 2%
0%

Definitely Probably Probably Not Definitely Not Never

INTERPRETATION:
The above chart shows would respondents recommend
Balaji wafers to other, from the total sample size of 100, there are
54% respondents who are Definitely going to recommend others,
there are 22% respondents who are Probably going to recommend
others, there are 18% respondents who are Probably Not going to
recommend others, there are 4% respondents who are Definitely Not
going to recommend others, there are 2% respondents who are
Never going to recommend others for Balaji wafers.

43
 Q.16 Would you like to switch over to other
brand?

43%

57%

Yes No

INTERPRETATION :
The above chart shows would respondents like to switch over to
other brand wafers, from the total sample size of 100, there are 57%
respondents who would like to switch over to other brand & there are
43% respondents who would not like to switch over to other brand of
wafers.

44
 Q.17 What makes you to purchase Balaji Wafer?

5%
25%
23%

11%

36%

Price and Quality Price and Quantity Price and Taste

Price and Availability Price and Brand

INTERPRETATION :
The above chart shows what make respondents to purchase
Balaji wafers, from the total sample size of 100, there are 36%
respondents purchase Balaji wafers due to Price and Taste, 25%
respondents purchase Balaji wafers due to Price and Quality, 23%
respondents purchase Balaji wafers due to Price and Availability, 11%
respondents purchase Balaji wafers due to Price and Quantity, 5%
respondents purchase Balaji wafers due to Price and Brand.

45
 Q.18 Please tick the following according to your
preference about Balaji wafers?

70 68

60
55
50
46 46 45 45
42 41
40 38
35 34
31 30 30
30 29
25
23
21 21
20 19
15
10 10 9
76 6
5 43 5 4 2
0
Quality Quantity Taste Availability Price Fragrance Packing Brand

Best Good Fair Poor

INTERPRETATION :
The above chart shows what respondents preference about Balaji
wafers, from the total sample size of 100 : IN QUALITY there are 38%
prefer it is Best , 42% prefer it is Good, 15% prefer it is Fair, 5% prefer it
is Poor ; IN QUANTITY there are 21% prefer it is Best , 46% prefer it is
Good, 23% prefer it is Fair, 10% prefer it is Poor ; IN TEST there are
46% prefer it is Best , 41% prefer it is Good, 7% prefer it is Fair, 6%
prefer it is Poor ; IN AVAILABILITY there are 68% prefer it is Best ,
25% prefer it is Good, 4% prefer it is Fair, 3% prefer it is Poor ; IN
PRICE there are 29% prefer it is Best , 35% prefer it is Good, 31%
prefer it is Fair, 5% prefer it is Poor ; IN FRAGRANCE there are 19%
prefer it is Best , 45% prefer it is Good, 30% prefer it is Fair, 6% prefer it
is Poor ; IN PACKING there are 30% prefer it is Best , 45% prefer it is
Good, 21% prefer it is Fair, 4% prefer it is Poor ; IN BRAND there are
34% prefer it is Best , 55% prefer it is Good, 9% prefer it is Fair, 2%
prefer it is Poor.
46
 Q.19 Where do you prefer to eat Balaji wafer?

3%
5% Other
7% Airport

6% Railway Station
Bus Stop
4%
Office
16%
Cinema
9%
Garden
12%
Picknic Spot
18%
Canteen
20% Home

0% 5% 10% 15% 20%

INTERPRETATION :
The above chart shows where respondents prefer Balaji wafers,
from the total sample size of 100, there are 3% respondents prefer at
other place, 5% respondents prefer to eat Balaji wafers at Airport, 7%
respondents prefer to eat Balaji wafers at Railway station, 6%
respondents prefer to eat Balaji wafers at Bus stop, 4% respondents
prefer to eat Balaji wafers at Office, 16% respondents prefer to eat Balaji
wafers at Cinema, 9% respondents prefer to eat Balaji wafers at
Garden, 12% respondents prefer to eat Balaji wafers at Picnic spot, 18%
respondents prefer to eat Balaji wafers at Canteen, 20% respondents
prefer to eat Balaji wafers at Home.

47
 Q.20 Does, Balaji need to make improvement in
their product/wafer?

90% 82%

80%
70%
60%
50%
40%
30%
18%
20%
10%
0%
Yes No

INTERPRETATION :
The above chart shows whether respondents said that Balaji
need to make improvement in the product or wafer, from the total
sample size of 100, there are 82% respondents who said that Balaji
should make improvement and 18% doesn’t.

48
Q.21 In which area Balaji should make
improvement?

12% 12% 12%

12%
11% 11%
10%
10%
9%
8% 8%
7% 7%
6%

4%

2%
1%
0%
ste ng e Oil ty ali t
y
nc
e tit y r ur ing
Ta c ki Pr ic i ble bi li Qu gra an Wa
ffe vo mix
Pa Ed ail a Qu Fla ts
Av Fra e of ien
Siz r ed
Ing

INTERPRETATION :
The above chart shows that respondents suggest to make
improvement in Balaji wafer, from the total sample size of 100 : there
are 10% prefer for Taste improvement, there are 7% prefer for Packing
improvement, there are 12% prefer for Price improvement, there are
9% prefer for Edible oil improvement, there are 1% prefer for Availability
improvement, there are 12% prefer for Quality improvement, there are
7% prefer for Fragrance improvement, there are 11% prefer for Quantity
improvement, there are 9% prefer for size of wafer improvement, there
are 12% prefer for Flavor improvement, there are 11% prefer for
Ingredients improvement.

49
 LIMITATION OF THE STUDY

Each and every study has several limitations so in my study has also
some limitation.
1. I did sampling by the Probability Area Sampling so some of the
remote area of the Rajkot is not covered

2. The findings are based on the research in Rajkot City only and thus
the conclusions may not be true for other cities.

3. Times and costs were always a constraint.

4. The study can not give the accurate results because the sample
size is very small.

50
 S W
S: - Strength concentrate
On your strength
W: - Weakness Recognize
Your weakness

O T
O: - opportunity evaluate
Your opportunities
T: - Threats research
Your threats

51
 SWOT analysis is a good tool for a manager, like a
thermometer. Stethoscope for a doctor.

STRENGTH:-
 Enable you to best foot forward the biggest strength is
company’s brand image.
 The quality of the product, as well as its reasonable price
is the second strength.
 The distribution network of Balaji wafers all over Gujarat is
excellent.

WEAKNESS:-
Only when you recognize them. You can correct them
 Balaji Wafer Sales its products just in selected states of India.
 Balaji has still not introduced wafers in various tastes in order to
compute with the multination.
 Very less spending on advertisement

52
 OPPORTUNITITES:-
They are plenty event in adversity evaluate.
 Expand its area of operation & give new varieties in its product
range.
 Diversity their business in the form of franchising.
 Increase production & expand their distribution area to capture
national market.

THREATS:-
They are like tickling bombs defuse them by taking preventing
actions.
 The biggest threat is of the MNCs that may eat away their share.
 If they restrict their boundaries of operation then in long run it will
affect its profitability.

53
 SUGGESTION

For such giant organization I don’t have any suggestion to give

but there are some eye catching loops.

# Company has opportunities to expand the business in its field

& other field also.
# through advertising company should go for national &
international market.
# They should advertise their products by modern means of
media.
# They should use promotional tools to increase their sales.

54
 CONCLUSION

This report is prepared from the available data which Balaji

Wafers Pvt. Ltd. has provided to me. It is found to be all of the leading
industry producing wafers & namkeens. This unit is well organized &
well managed. Its products are popular in whole Gujarat. They are
having good reputation in the market.

It can be concluded that Balaji Wafers Pvt Ltd. Is large scale

unit, & also a successful organization having bright future. This unit is a
profit making one & production is increasing gradually. In this company
the internal relation between the workers and management are very
well. All the workers and management group behave with each other as
family members. It is the plus point of the company.

The management of the company is well planned and very

effective. Moreover, this company has played a great role to the
economy by their variety of product’s best quality & reasonable
prices.

55
 BIBLIOGRAPHY

Training in industrial unit and then getting the information

regarding various aspects is truly a practical aspect but in order to give a
clear meaning for the preparation for best and complete report,
theoretical concepts, at list clear in our minds. To complete knowledge
regarding various theoretical concepts, I referred the following books of
well know authors and following websites.

BOOKS:
MARKETING MANAGEMENT - PHILIP KOTLER
MARKETING MANAGEMENT - S.A. SHERLEKAR

WWW:
contact@balajiwafers.com
www.consumerpsychologist.com

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