Anda di halaman 1dari 11

Strategic Management ±

Defined

| 
  

       
 
     
        
 
Strategy Formulation

aision & Mission

External Opportunities & Threats

Internal Strengths & Weaknesses

Long-Term Objectives

Alternative Strategies

Strategy Selection
Strategy Implementation

Annual Objectives

Policies

Employee Motivation

Resource Allocation
Strategy Evaluation

Internal Review

External Review

Performance Metrics

Corrective Actions
Achieving   
 
  

Ñ  
     
    
 

è   


    
   
Adapting to Change ± Key
Strategic Management
Questions
ÿ     
    
ÿ      
ÿ      
 
ÿ       

  
ÿ        
   
Key Terms

aision Statement ±
       

Mission Statement ±
     
Key Terms

    rExternal)


Analysis of Trends:
ÿ Economic
ÿ Social
ÿ Cultural
ÿ Demographic/Environmental
ÿ Political, Legal, Governmental
ÿ Technological
ÿ Competitors
Key Terms

     rInternal)

Typically located in functional areas of the firm


ÿ Management
ÿ Marketing
ÿ Finance/Accounting
ÿ Production/Operations
ÿ Research & Development
ÿ Computer Information Systems
Key Terms

Strategies

ü    
  
   
   
Comprehensive strategic management
model
¦ 



£ 

    #


(



 ¦ 
 
 ¦
#
   
 &' 





!
"#$% 
£  £  £ 
£  £  £ 





£