Mission Statement
Fleetwood
Enterprises
PepsiCo
Royal
Caribbean
Dell
Proctor &
Gamble
L’Oreal
PepsiCo
Royal
Caribbean
Dell
Proctor &
Gamble
L’Oreal
Dr/ Gamal Shehata/ Strategy Tools - Vision
10/2/2010 3
and Mission
Focused Graphic Directional
Flexible
Feasible Characteristics
of Effective
vision statement Challenges
and
motivates
Desirable workforce
Provokes
Contains emotions
Easy to memorable
Communicate and
language enthusiasm
Dr/ Gamal Shehata/ Strategy Tools - Vision
10/2/2010 4
and Mission
Dr/ Gamal Shehata/ Strategy Tools - Vision
10/2/2010 5
and Mission
Mission Statement Evaluation Matrix
COMPONENT COMPONENT COMPONENT COMPONENT COMPONENT
Concern for
Survival,
Products Growth,
Organization Customers or Services Markets Profitability Technology
Fleetwood
Enterprises
L’Oreal
Fleetwood
Enterprises
PepsiCo
Royal Caribbean
Dell
L’Oreal
Mission Technology
Employees Components
Survival,
Growth,
Public Profits
Image
Self-Concept Philosophy