2011 Product Portfolio

As we embark on 2011, Yankee Candle® is delighted and proud to have achievved 40% brand awareness and
the leading market position in the UK. What an achievement, and such a bold
d and striking statement for me to
begin the New Year with.

Therefore, our focus for 2011 is to ensure that we maintain this position and, more importantly, build upon it.
We will continue to provide product innovation in our offering to the compettitive world of home fragrancing
to ensure we give you the products that your customers are looking for. The awareness
a that the brand has
achieved over the last decade is one of our strongest selling tools, and one thaat can be reconÀrmed in your
stores by maximising the visual impact with the correct Point of Sale and merrchandising. Teamed with fully
stocked shelves and the new fragrances, you have a winning combination for ssales. Consumers know the
Yankee® brand and are looking to purchase Yankee® products so let’s feed thee demand.

The spring and summer fragrance launches offer a wide range of fragrances, from
f exotic far away destinations
to comforting fresh scents that are found much closer to home in our daily livves. We believe that in the
fragrances chosen for the À
Àrst half of the year, consumers will Ànd both escappism and comfort. Whichever
their mood or emotion – we have a fragrances to complement or enhance it.

The fresh and ÁÁoral fragrance families are always popular in the Àrst half of the
t year, and the fragrances are
launched at this time to meet with consumer buying patterns. This helps ensurre that you have the correct
fragrances to sell to consumers just as they are looking to Àll their homes with
h uplifting scents.

The new Marketing Toolbox facility on our website is now fully operational. I hope you are Ànding it a great
asset in marketing, displaying and selling through the brand in your stores. Th his innovative development for
Yankee Candle® will be an ongoing source of information for you. Over the m months and years to come, the
facilities available to you will continue to grow. It is facilities like this that ensuures Yankee Candle® offers
the best service to you, our retailers, and reconÀÀrms our position as market leaader in the premium home
fragrancing sector.

Enjoy our new products, enjoy creating amazing eye catching displays, enjoy th
he facilities available to you to
reach maximum selling opportunities and, most of all, enjoy selling!

Kiiind
K ndeesst re
nd r gards
Clive
Cl ivve H
Haarrp
per
er
 Tabl
Conte
Spring 2011 3
Summer 2011 9
Product Showcase 19
Home Fragrance 27
Candle Accessories 39
The Back OfÀfÀce 55

©2010 The Yankee Candle Company, Inc. All rights reserved. Entire text, photographs, and packaging are copyrighted subject
matter belonging to The Yankee Candle Company, Inc. No portion may be reproduced without prior written approval.
1
New!

2
 SPRING 2011
Welcome
Garden Hideaway™
A peaceful escape ÀÀlled with the sweet scent of
beautiful garden Áowers.
Á

New Pink Lady Slipper

A wonderfully soft and sweet spring bouquet,
reminiscent of lovely rose petals, jasmine and violets.

Scents Country Lemonade

The perfect summer refresher with its bright lemony

Spring
aroma and just the right touch of sweetness.

for Soft Blanket

Wrapped in sweet dreams … a lullaby of clean citrus,
luxurious vanilla and warm amber.

Seasonal fragrances as fresh and

beautiful as spring itself.
3
 Drift
SPRING 2011

Away ™

™
fragrance,
consumers can let their cares Á
Áoat away on the peaceful, blue waters surrounded by lush
woodlands wherever they are … anytime. And that means fresh sales opportunities for you.

· NEW! Signature Reed Diffuser Also available in:

· Car Jar® Air Freshener
· NEW! Concentrated Room Spray
· Car Gel Air Freshener
· NEW! Travel Spray
· Candles

NEW! NEW! NEW!

4
 Fresh
Cut Roses
Now consumers can enjoy an intoxicating English garden of fragrant heirloom roses in
more ways, at home and on the go, than ever before with our expanded home fragrance
offerings. And that will make your sales bloom.

· NEW! Signature Reed Diffuser Also available in:

· Electric Home Fragrance Base
· NEW! Travel Spray
· Electric Home Fragrance ReÀll
À
· NEW! Scented Sachet
· Candles

NEW! NEW!
NEW!
5
 Midnight Jasmine Pink Lady Slipper Garden Sweet Pea
Large jar (12) · Medium Jar (4) · Small jar (3) Large jar (12) · Medium Jar (4) · Small jar (3) Large jar (12) · Medium Jar (4) · Small jar (3)
Large Tumbler (6)· Medium Tumbler (6) Large Tumbler (6)· Medium Tumbler (6) Large Tumbler (6)· Medium Tumbler (6)
6 Regular Tumbler (6) · Samplers® (1 Box = 18) Regular Tumbler (6) · Samplers® (1 Box = 18) Regular Tumbler (6) · Samplers® (1 Box = 18)
 Spring
p g
Outpost
p
Displays
By putting the right product right in front of customers, outpost
displays increase your seasonal impulse sales. For spring, we’ve put
together two perfect assortments – candles and home fragrancing –
that will catch customer attention and grow sales.

The sweet Áoral scents in our candle display reÁect the fresh beauty
of spring that consumers want, while the home fragrancing display
helps customers discover new ways to enjoy a breath of spring in
every room with a choice of Áoral or fresh scents.

Use our outpost recommendations to order the right mix of

products, then display with your own seasonal decorations.

Grow more
impulse sales
outside the combi
Clean Cotton Fresh Cut Roses
Large jar (12) · Regular Tumbler (6) · Reeds (6) Large jar (12) · Regular Tumbler (6)
Room Spray (6) · Signature Candles (4) Reeds (6) · Electric Home Fragrance Base Unit (6)
Electric Home Fragrance Base Unit (6) ReÀll (4) · Sachet (1 box = 10)
ReÀll (4) · Potpourri (6) · Sachet (1 box = 10) 7
New!

8
Welcome Bahama Breeze
There’s cool summer refreshment in this tropical blend

New
of pineapple, grapefruit and mango.

SUMMER 2011
Fluffy Towels™
The fresh scent of clean towels warm from the dryer

Scents
with notes of lemon, apple, lavender and lily.

Pink Sands™
It’s an exotic island escape in the beautiful mix of bright
citrus, sweet Á
Áorals and spicy vanilla.

for
Summer
French Lavender
Like a stroll in sunny Provence where the lovely, tranquil
scent of aromatic lavender Àlls the air.

Seasonal fragrances filled with lovely,

sweet flowers and sunny, refreshing fruits.

9
 New!
SUMMER 2011

With the expanded home fragrance offerings in our

Fluffy
NEW W Fluffy Towels™ fragrance, consumers can
enjoy the fresh scent of clean towels warm from
the dryer with notes of lemon, apple, lavender and lily
wherever they are … anytime. And that means new
sales opportunities for you.

Towels
· Signature Reed Diffuser
™ · Concentrated Room Spray
· Car Jar® Air Freshener
· Car Gel Air Freshener
· Candles
10
 New!
Décor
Reed Diffusers
Benefits:
· Continuously provides the same long-lasting, true-to-life fragrance
you can get only from Yankee Candle

· Attractive, clear glass vase, with embossed Yankee Candle logo,

that À
Àts any decorating style or season

· Perfect for gift-giving

Technical Information:
· Natural Reeds

· Long-lasting concentrated fragrance

· Flameless

· No alcohol content

Great Yankee fragrance in a ®

stylish, clear glass vase that

complements any décor!
11
New!

Benefits:

Moisturising Fragrance customers

· Washes away germs

· Contains moisturisers that leave hands feeling soft

Hand
· Great Yankee fragrance

can’t wait to get · Conveniently À

Àts in handbags, changing bags, etc.

Cleanser Gel their hands on Technical Information:

· 58 ml bottle

· Offered in display packs of 6 bottles

12
Fragran
in
nce th
hat’s
taste
New!

Benefits:
· Flavours inspired by the World’s Best Loved Candle

· Nourishes and moisturises lips

· Can be used alone or with a favourite lip colour

Technical Information:
· Fun candle jar shape packaging

· Contains beeswax, organic extra virgin olive oil, vitamin E

· 4g

· Offered in peggable packaging in display packs of 6 pieces

13
 Impulse sales are
hot off the shelf

Island Spa Lemon Lavender Fluffy Towels

Large jar (12) · Medium Jar (4) · Small jar (3) Large jar (12) · Medium Jar (4) · Small jar (3) Large jar (12) · Medium Jar (4) · Small jar (3)
Large Tumbler (6)· Medium Tumbler (6) Regular Tumbler (6) Large Tumbler (6)· Medium Tumbler (6)
14 Regular Tumbler (2) · Samplers® (1 Box = 18) Regular Tumbler (2) · Samplers® (1 Box = 18)
Vanilla Lime
Large jar (12)· Regular Tumbler (6)
Reeds (6) Room Spray (6)
Sachet (1 box = 10)
Beach Walk™
Large jar (12)· Regular Tumbler (6)
Reeds (6) Room Spray (6)
Signature Candles (4)
Sachet (1 box = 10)

Summer Nothing heats up impulse sales like getting the right products out of the combi display
and directly in front of customers with outpost displays.

Outpost
p
This summer, customers are looking for clean, refreshing fragrances with hints of sunny
citrus that reÁect
Á the best parts of going on holiday. Give them what they want with two
perfect assortments – candles and home fragrancing – that will deÀnitely
À brighten your

Displays
seasonal sales outlook.

Use our outpost recommendations to order the right mix of products, then display with
your own seasonal decorations.

15
16
 Special
p
Occasion
Outpost
Displays
The biggest events in life happen year round! Create special occasion
outpost displays to remind your customers that you offer the perfect
products for celebrating weddings (Wedding Day® candles) and
births (NEW Soft Blanket™ and Baby Powder candles). Combined
with appropriate accessories and decorations, these outpost displays
will stimulate sales and give you a reason to celebrate.

Never miss an
opportunity to
celebrate more sales
17
18
8
Product
Showcase
Get all the details on our popular Housewarmer® line of candles
and home fragrancing products for 2010. Find key forms and
fragrances that provide a solid core of selling opportunities.
Plus, see an appealing selection of specialty candles which target a
range of niche markets and offer numerous possibilities for
up-selling your customers and increasing incremental sales.

Maximise sales with these essential

fragrance products!
Yankee Candle customers love fragrance so much they want to
surround themselves with it wherever they are at home or on the
go. Give them what they want with these Àve key product forms

see all the exciting

and signiÀ
Àcantly increase your sales opportunities.

Candles

PRODUCT SHOWCASE
opportunities to build Signature Collection
Electric Home Fragrance
your success Concentrated Room Sprays
Car/Small Space Fragrance

19
 CANDLE
STYLES
PRODUCT SHOWCASE

20
20
JJar
Product Benefits:
· True-to-life, long-lasting fragrances
from beginning to end

· Available in 3 sizes: Large, Medium, and Small

· Available in the largest selection of fragrances

· No. 1 ranked premium scented candle

Candles · American-made quality

· Burns completely

Technical Information:
· Made with the ÀÀnest ingredients,
including pure, natural fragrance extracts

An icon and our · Fragranced all the way through

most popular · Each wick is hand-straightened to ensure

that it is centered for optimal burn

· Burn times:
candle form Large = 110 – 150 hours
Medium = 65 – 90 hours
Small = 25 – 40 hours

21
 CANDLE
STYLES

22
 Tumbler
Candles
Product Benefits: Technical Information:
· True-to-life, long-lasting fragrances · Made with the ÀÀnest ingredients,
from beginning to end including pure, natural fragrance extracts

· Contemporary décor-friendly design, · Each wick is hand-straightened to ensure

including brushed metal lid it is centered for optimal burn

· Available in 3 sizes: · Fragranced all the way through

Large 2-wick, Medium 2-wick, and Regular
· Burn Times:
· 2-wick Á
Áames create special ambiance Large 2-wick = up to 85 hours
Medium = 40 – 50 hours
· American-made quality
Small = 35 – 45 hours
· Burns completely

Exceptionally versatile style for use in any setting

23
 CANDLE
STYLES

24
Samplers,
p s
Product Benefits:
· Samplers® votive candles – great trial size
product to help promote sales of larger forms

· Tarts® wax potpourri – fastest way to Àll

À

Tarts &
the whole room with fragrance

® · Scented Tea Lights – provide ambiance

and atmosphere

· Great for decorating with our candle accessories

Tea Lights
· Create your own custom scents by mixing
different fragranced Tarts®

· Scented Tea Lights are a great addition

to a gift basket with an appropriate holder

· American-made quality

A wealth of Technical Information:

· Made with the ÀÀnest ingredients, including pure,
creative fragrancing natural fragrance extracts

· Unlike many other brands, Yankee Candle®

and decorating votives are fragranced throughout and not
just dipped or coated

possibilities · Burn Times:

Samplers® = up to 15 hours each
Tarts® = approximately 8 hours each
Tea Lights = 4 – 6 hours each

25
 YANKEE CANDLE HOME FRAGRANCE
Continuous fragrancing. Decorative. Instant fragrancing.
Consumers want to surround themselves with their favourite
fragrances in different ways throughout their home. Give them what
they want with our full assortment of home fragrancing products and
cash in on the excellent selling opportunities.

26
 Yankee Candle
Signature
g

HOME FRAGRANCE
®

Collection
Signature Tumbler Candles Signature Reed Diffusers
Benefits: Benefits:
· Premium-quality natural extracts and fragrance · Continuously provides the same long-lasting, true-to-life
oils create distinctive, true-to-life Yankee® scents fragrance you can get only from Yankee Candle

· Unique hand-decorated glass · Unique hand-decorated glass

· Available in best-selling Yankee® scents · A perfect gift

· A perfect gift
Technical Information:
· American-made quality · Natural Reeds

· Long-lasting concentrated fragrance

Technical Information:
· 100% soya wax made from a renewable resource · Flameless

· Burn time: 45 hours · No alcohol content

Fragrancing for every room Coordinating

potpourri
27
 Electric
HOME FRAGRANCE

Home
Fragrance
Continuous fragrancing …
non-stop appeal
Base Units & ReÀ
Àlls
Benefits:
· Adjustable continuous fragrance intensity: low, medium, high

· Ideal for use when having a Á

Áame is not possible
or when you want continuous fragrance

Technical Information:
· Lasts up to 40 days

· Automatic shut-off for safety

· Flameless

28
28
Concentrated
Room
Spray
Benefits:
· Instant burst of long-lasting Yankee® fragrance

· Contains odour-eliminating agents

· Lasts longer than traditional aerosols

· Impulse purchase item

· Perfect for use in bathrooms, kitchens, and entrance halls

Technical Information:
· Metered scent delivery to ensure the perfect
amount is dispensed every time

· Up to 300 sprays per can

Instant fragrance
that lasts for hours

29
 Travel Benefits:
· Use anywhere – use in the car, take it camping,
refresh lockers, and keep it with you anytime
Technical Information:
· Spray 1-2 times to fragrance small spaces

Spray you need to neutralise unpleasant odours · 65 sprays per bottle

· Authentic, true-to-life Yankee Candle® fragrance · Peggable packaging

· Convenient size, safe for air travel

Small in size, big in fragrance · Odour-neutralising formula freshens any space

30
Scented
Sachets
Benefits:
· Authentic, true-to-life Yankee Candle® fragrance

· Great for small spaces

· Attractive design

· Perfect for cupboards, drawers, wardrobes, suitcases and more

· Great value for impulse purchases

Technical Information:
· Long-lasting fragrance

· Natural wood beads

· Now in peggable packaging

· Shipped in 12-count display boxes

Fragrance that fits

any small space

31
32
32
New! Car
Jar ® Benefits
· Odour-eliminating (Car Gel)

· Odour neutralising (Car Vent Stick)

Car
· Attaches to vehicle air vents, won’t block
vision (Car Vent Stick)

· Great Yankee fragrance on-the-go

· Great for cars and small spaces at home

Gel · Economical

· Makes a great, little inexpensive gift for any occasion

Car
· Include in a birthday/special occasion card

Technical Information
· Product Life:

Vent
Car Jar® = 2-4 weeks
Car Gel = up to 4 weeks

Stick
Car Vent Stick = up to 2 weeks

Fragrance that goes everywhere

33
 Mood enhancing fragrances … an ever yday luxury

34
34
 Aromatherapy
p
Spa
Benefits:
· Long-lasting, aromatherapy fragrance from Yankee Candle

New! · Enhanced well-being with essential oil blends designed for

speciÀ
Àc mood beneÀts

Relax
· Variety of forms for every occasion

· Build incremental sales with this complete collection of

Lotus Flower & Sea Salt aromatherapy candle & fragrance products

A delicate sea-inspired fragrance, with light
Áoral notes, that evokes feelings of peacefulness,
tranquility, and balance.
· New candle styles for any décor
Technical Information:
· Blends of essential oils, proven to impact mood beneÀ
Àts,
from relaxation or stress relief, to “True Bliss”

· Concentrated Room Spray with metered spray for instant

mood enhancement that will last for hours

35
New! Unique odour eliminating technology
for a fresh and clean smelling home
 Good Air
Odours Out. Good Air In.
Benefits:
· Effectively eliminates common household odours,
leaving a fresh and clean smelling home
· Now available in NEW W Just Plain Fresh (the fresh,
watery scent of cool morning dew) as well as
Just Plain Clean (a combination of clean linen
and spring sunshine)
· Variety of forms for every situation
· Instant acting sprays for immediate freshness –
on fabrics, at home, and on the road
· Continuous acting forms for long-lasting fresh
& clean air all around the home
™
Technical Information:
· Unique odour-eliminating formulation in all product
forms, sticks to odour molecules neutralising them
on contact
· Tumbler Candle has super-charged core with 50% more
odour-eliminating power, and burns 40 – 45 hours
· Votive Candle is the super-charged odour-eliminating
core, burns up to 15 hours
· Concentrated Room Spray concentrated formulation,
up to 500 sprays per can
37
Candle
Accessories
Customers like to bring each season into their homes
with décor accents as well as fragrance. By stocking
these practical and decorative candle accessory
collections, which complement our candles, you can
successfully increase your average transaction total
with more add-on sales. And that’s always an
attractive opportunity.

The perfect way

to attract more
add-on sales New! Bluebirds
Available in: small jar shade, large jar shade, small candle tray,
large candle tray, votive holder, wax potpourri warmer,
novelty wax potpourri warmer, jar charm, candle snuffer,
illuma-lid®, and tea light lantern.
New! Leaves Etched Glass
Available in: small jar shade, large jar shade, small candle tray,
large candle tray, votive holder, wax potpourri warmer,
large cylinder tea light holder, and small cylinder tea light holder.

38
 CANDLE ACCESSORIES
New! Daffodils New! Garden Crackle New! Ripple Textured Glass
Available in: small jar shade, large jar shade, small candle tray, Available in: small jar shade, large jar shade, small candle tray, Available in: small jar shade, large jar shade, small candle tray,
large candle tray, votive holder, and wax potpourri warmer. large candle tray, votive holder, and wax potpourri warmer. large candle tray, votive holder, and wax potpourri warmer.

39
CANDLE ACCESSORIES

New! Oyster Pearl New! Outdoor Living New! Tumbler Crown and Base
Available in: small jar shade, large jar shade, small candle tray, Available in: jar holder, votive holder, and wax potpourri warmer. Available in: gold, silver
large candle tray, votive holder, and wax potpourri warmer.

40
0
New! New! Yankee Candle Bucket New! Triple votive holder
Available in: large, small, medium Available in: glass Available in: ceramic

41
 Rosebud White Hearts Luxury Mosaic
Available in: small jar shade, large jar shade, small candle tray, Available in: small jar shade, large jar shade, small candle tray, Available in: small jar shade, large jar shade, small candle tray,
large candle tray, votive holder, and wax potpourri warmer. large candle tray, votive holder, and wax potpourri warmer. large candle tray, votive holder, and wax potpourri warmer.

Not Available
42
 Lavender Smash Mosaic Flower Mosaic
Available in: small jar shade, large jar shade, small candle tray, Available in: small jar shade, large jar shade, small candle tray, Available in: small jar shade, large jar shade, small candle tray,
large candle tray, votive holder, and wax potpourri warmer. large candle tray, votive holder, and wax potpourri warmer. large candle tray, votive holder, and wax potpourri warmer.

43
 Rose Smash Mosaic Beach Life Butterfly Mosaic
Available in: small jar shade, large jar shade, small candle tray, Available in: small jar shade, large jar shade, small candle tray, Available in: small jar shade, large jar shade, small candle tray,
large candle tray, votive holder, and wax potpourri warmer. large candle tray, votive holder, and wax potpourri warmer. large candle tray, votive holder, and wax potpourri warmer.

44
 Reflections Summer’s Day Meadow Flowers
Available in: small jar shade, large jar shade, small candle tray, Available in: small jar shade, large jar shade, small candle tray, Available in: small jar shade, large jar shade, small candle tray,
large candle tray, votive holder, and wax potpourri warmer. large candle tray, votive holder, and wax potpourri warmer. large candle tray, votive holder, and wax potpourri warmer.

45
 3-Pack White Wax Potpourri Warmers Roly Poly Glass Votive Holders Stemmed Votive Holders
Available in a pack of three different designs. Available in: clear glass. Available in: clear glasslarge, medium, and small.

46
 Spring Flowers Oriental Glow Tea Light Holders
Available in: small jar shade, large jar shade, small candle tray, Available in: blue, red, turquoise, and gold.
large candle tray,
tray votive holder,
holder and wax potpourri warmer
warmer.

Valentine Votive Holders Jewelled Waves Votive Holders

Available in: hearts, kisses, and frosted hearts. Available in: red/purple, yellow/red, green/green, and blue/blue.

Petal Bowl Wax Potpourri Warmers G

Glass Sq
Squares Votive Holders
Available in: blue, cream, pink, green, and yellow. Available in: red/purple/green, blue/gold, green/red/yellow, and blue/purple.

47
 Warm Gold Sparkling Snow Red & Gold Mosaic
Available in: small jar shade, large jar shade, small candle tray, Available in: small jar shade, large jar shade, small candle tray, Available in: small jar shade, large jar shade, small candle tray,
large candle tray, votive holder, and wax potpourri warmer. large candle tray, votive holder, and wax potpourri warmer. large candle tray, votive holder, and wax potpourri warmer.

48
 Poinsettia Crackle
Available in: large jar shade, large candle tray, small jar shade,
small candle tray, votive holders (straight, roly and stemmed),
tea light cylinders (medium and small), hurricane pillar holder,
and wax potpourri warmer.
Penguin Family
Available in: large jar shade, large candle tray, small jar shade, small candle tray, votive
holders (regular and family), igloo tea light holder, presents tea light cylinder, hanging
wax potpourri warmers (penguins and snowglobe),
and wax potpourri warmer.
Silver Smash Mosaic
Available in: small jar shade, large jar shade, small candle tray,
large candle tray, votive holder, and wax potpourri warmer.
49
 Christmas Bells Love Melts Snowmen Ribbons & Bows
Available in: small jar shade, large jar shade, small candle tray, Available in: small jar shade, large jar shade, small candle tray, Available in: small jar shade, large jar shade, small candle tray,
large candle tray, votive holder, and wax potpourri warmer. large candle tray, votive holder, and wax potpourri warmer. large candle tray, votive holder, and wax potpourri warmer.

50
 Silver Reindeer Snow Covered Red & Silver Smash Mosaic
Available in: small jar shade, large jar shade, small candle tray, Available in: small jar shade, large jar shade, small candle tray, Available in: small jar shade, large jar shade, small candle tray,
large candle tray, votive holder, and wax potpourri warmer. large candle tray, votive holder, and wax potpourri warmer. large candle tray, votive holder, and wax potpourri warmer.

51
 Gingerbread
Available in: large/medium jar topper; large/medium jar hugger; hanging wax potpourri warmer;
trio tea light holder; gingerbread cylinder votive holder; tea light holder; votive holder.
52
Love Melts
Available in: large/medium jar topper; large/medium jar hugger; ice skating novelty
wax potpourri warmer; book tea light holders; four snowmen tea light holders;
joy, love & hope tea light holder; snow tea light holder.
er.
 Happy Snowmen Festive Snowmen
Available
A il bl iin: tea lilight
h llamp and
d jjar h
hugger. Available in: single tea light holder
and double tea light holder.

Porcelain Snow Tea Light Holders Novelty y Jar Toppers

pp Foil Pattern Votive Holders
Available in: Santa tall tea light holder, snowman tall tea light holder, Available in: santa and snowman. Available in: silver, red, and gold.
skiing snowman tea light holder, snowman with broom tea light holder.

53
54
54
 Back Office
The Back Office
Yankee Candle ®

Reference Materials
Having the right information at your ÀÀngertips, from product knowledge to furniture,
can help you create better selling opportunities … and capitalise on them.

In this section, you’ll À

Ànd –

Product Information Grid

Fragrance Collections
Fragrance of the Month

THE BACK OFFICE

Plan-o-grams
Display Furniture

55
 Fragrance From our research, we know that fragrance is the number one factor in
choosing a candle. But how do consumers choose a fragrance? Much like
THE BACK OFFICE

spicy, sweet, tangy, or salty foods, they have speciÀc

À preferences for the Àve
À
categories of fragrance –Floral, Fresh, Fruit, Food & Spice, and Festive.

Collections
These preferences tend to change with the seasons, so you should adjust
your assortment for maximum selling power.

Understanding how customers relate to fragrance

56

Floral
are alive with the beautiful, alluring
essences of fresh, fragrant garden
Áowers.
Fresh
Like just laundered sheets, a
refreshing sea breeze, or the
earthy aroma of herbs, these
scents bring home familiar
feelings of freshness.
Fruit
From berry patches to citrus
groves, these mouthwatering
scents capture all the juicy
sweetness and lively tanginess
of sun-ripened fruit.
Food
& Spice
From fresh baked desserts to
prized cooking spices, these
irresistibly delicious aromas make a
home feel cosy and inviting.
Festive
From evergreens to cookies, these
delightfully happy seasonal scents
celebrate favourite Christmas and
winter traditions.
57
Platinum These Platinum fragrances should be at the core of every selection. These are the
proven top-selling fragrances that are always in high demand. They are also the
fragrances that deÀne
À the Yankee Candle® brand in the minds ds of consumers.
consu

Fragrances
 · Lemon Lavender · Fresh Cut Roses
· Vanilla Lime · Vanilla Cupcake
Best-sellers that are · Sun & Sand™
· Clean Cotton®
· Home Sweet Home®
· Lilac Blossoms
at the core of success · Beach Walk® · Cinnamon Stick
· Midnight Jasmine · MidSummer’s Night®
· Garden Sweet Pea · Black Cherry

59
 Floral fragrance demand peaks in the À
Àrst half of the year. As each

Spring & Summer season changes, consumers consider it time to change their candles, just
as they do accent pieces throughout their homes.

But of course, not everyone wants only ÁÁoral scents. Based on our
extensive experience, we recommend a carefully proportioned assortment
Combi Display Assortment of Fresh, Fruit, and Food & Spice that corresponds with the typical
demand during the À Àrst half.

60
 30 Fragrance 40 Fragrance (4 Combi)
(3 Combi) Recommended Spring & Summer Assortment
Recommended # FRAGRANCE NAME FAMILY # FRAGRANCE NAME FAMILY # FRAGRANCE NAME FAMILY

Spring & Summer Assortment 1 Fluffy Towels™ Fresh 15 Cherry Blossom Floral 29 Midsummer’s Night ®
Fresh
2 Clean Cotton® Fresh 16 Pink Sands™ Fresh 30 Drift Away™ Fresh
3 Soft Blanket Fresh 17 Pink Lady Slipper Floral 31 Ocean Blossom™ Fresh
# FRAGRANCE NAME FAMILY
4 Midnight Jasmine Floral 18 Fresh Cut Roses Floral 32 Bahama Breeze Fresh
Fluffy Towels™ Fresh
5 Strawberry Buttercream F&S 19 Tutti Frutti Fruit 33 Beach Walk® Fresh
2 Clean Cotton® Fresh
6 French Vanilla F&S 20 Sweet Strawberry Fruit 34 Early Sunrise™ Fresh
3 Soft Blanket Fresh
7 Vanilla Cupcake F&S 21 Mandarin Cranberry Fruit 35 Water Garden ™
Floral
4 Midnight Jasmine Floral
8 Country Lemonade Fruit 22 Black Cherry Fruit 36 Garden Hideaway™ Fresh
5 Strawberry Buttercream F&S
9 Sparkling Lemonade Fruit 23 Cranberry Chutney Fruit 37 Island Spa™ Fresh
6 French Vanilla F&S
10 Mango Peach Salsa Fruit 24 Lemon Lavender Fresh 38 Dune Grass Fresh
7 Vanilla Cupcake F&S
11 Fruit Salad™ Fruit 25 Lilac Blossoms Floral 39 Vanilla Lime Fruit
8 Country Lemonade Fruit
12 Sun & Sand® Fresh 26 Lavender Vanilla Fresh 40 Beautiful Day™ Fresh
9 Sparkling Lemonade Fruit
13 Cinnamon Stick F&S 27 French Lavender Floral
10 Mango Peach Salsa Fruit
14 Home Sweet Home® F&S 28 Garden Sweet Pea Floral
# FRAGRANCE NAME FAMILY

12
Fruit Salad
Sun & Sand®
Fruit
Fresh 50 Fragrance (5 Combi)
13
14
Cinnamon Stick
Cherry Blossom
F&S
Fruit
Recommended Spring & Summer Assortment
15 Pink Sands™ Fresh # FRAGRANCE NAME FAMILY # FRAGRANCE NAME FAMILY # FRAGRANCE NAME FAMILY
16 Fresh Cut Roses Floral 1 Fluffy Towels™ Fresh 18 Creamy Caramel F&S Lilac Blossoms Floral
17 Sweet Strawberry Fruit 2 Clean Cotton® Fresh 19 Cinnamon Stick F&S 36 Lavender Vanilla Fresh
18 Black Cherry Fruit 3 Soft Blanket™ Fresh 20 Home Sweet Home® F&S 37 French Lavender Floral
19 Lemon Lavender Fresh 4 Midnight Jasmine Floral 21 Cherry Blossom Fruit 38 Garden Sweet Pea Floral
20 Lilac Blossoms Fruit 5 Wedding Day® Floral 22 Pink Sands™ Fresh 39 Midsummer’s Night® Fresh
6 Baby Powder Fresh 23 Pink Lady Slipper Floral 40 Drift Away™ Fresh
# FRAGRANCE NAME FAMILY
7 Strawberry Buttercream Fruit 24 Fresh Cut Roses Floral 41 Ocean Blossom™ Floral
Garden Sweet Pea Floral
8 French Vanilla F&S 25 Tutti Frutti Fruit 42 Bahama Breeze Fresh
22 Midsummer’s Night® Fresh
9 Almond Cookie F&S 26 Tropical Fruit Fruit 43 Beach Walk® Fresh
23 Drift Away™ Fresh
10 Vanilla Cupcake F&S 27 Sweet Strawberry Fruit 44 Early Sunrise™ Fresh
24 Ocean Blossom™ Floral
11 Country Lemonade Fruit 28 Mandarin Cranberry Fruit 45 Water Garden™ Fresh
25 Beach Walk® Fresh
12 Sparkling Lemonade Fruit 29 Pomegranate Cider F&S 46 Garden Hideaway™ Floral
26 Early Sunrise™ Fresh
13 Farmer’s Market™ F&S 30 Black Cherry Fruit 47 Island Spa™ Fresh
27 Water Garden Fresh
14 Mango Peach Salsa Fruit 31 Apple Cider F&S 48 Dune Grass Fresh
28 Island Spa™ Fresh
15 Fruit Salad™ Fruit 32 Macintosh Spice F&S 49 Vanilla Lime Fruit
29 Vanilla Lime Fruit
16 Orchard Pear Fruit 33 Cranberry Chutney F&S 50 Beautiful Day™ Fresh
30 Beautiful Day™ Fresh
17 Sun & Sand® Fresh 34 Lemon Lavender Fresh

61
 January February March April

1. Lavender Vanilla 1. Cherry Blossom 1. Lemon Lavender 1. Midnight Jasmine

2. Garden Sweet Pea 2. Strawberry Buttercream 2. Ocean Blossom™ 2. Beautiful Day™
3. Clean Cotton® 3. Fresh Cut Roses 3. Vanilla Lime 3. Lilac Blossoms

May June July August

1. Beach Walk® 1. Island Spa™ 1. Sweet Strawberry 1. Black Cherry

2. Sparkling Lemon 2. Sun & Sand® 2. Midsummer’s Night® 2. Sandalwood Vanilla
3. Dune Grass 3. Mango Peach Salsa 3. Water Garden™ 3. Drift Away™

September October November December

1. Cinnamon Stick 1. Christmas Cookie™

1. Macintosh Spice 1. Orchard Pear 2. Christmas Eve®
2. Mandarin Cranberry 2. Red Apple Wreath
2. Creamy Caramel 3. Mistletoe & Fig 3. Holiday Home Sweet Home®
3. Cranberry Chutney 3. Pomegranate Cider

62
Fom & Bogo50
Our FOM and BOGO50 are two well-established promotions that have virtually
Give your customers a strong
incentive to buy now … and later
universal appeal in encouraging customers to come in regularly to take advantage of
these special values. Choose either one and enjoy both increased trafÀ
fÀc and sales.

Our Fragraance of the Month (FOM) promotion

is one of th
he best and fastest ways to grow your
customer bbase and get repeat business.

Our Buy 1, Get 1 50% Off (BOGO50) promotion is a hit
with manyy Yankee Candle® retailers, producing higher sales
transactio
ons, greater sales lift and increased margin.
How it Works:
Every mo onth promote
three poppular fragrances by
ordering any
a combination
of the larrge jars and the
large 2-wiick tumblers
from the recommended
fragrances.
Retailer Incentive:
Receive 15% off all three
fragrances. Ask your
Customerr Care Advisor
for detailss.
How It Works:
Every mon nth, choose to promote one
or two seassonal fragrances (from those
numbered 1 and 2 in the chart at left)
Promotion: in all homee fragrance and candle styles.
Buy 1, Get 1 50% Off all
three seasonal fragrances Retailer Incentive:
for the month! (Higher
Receive up
p to 20% off all
price prevails.)
candle product forms in the
FOM fragrrance. Ask your
BOGO50 Benefits: Customer CCare Advisor for details.
· increases sales transactions
Consumer Promotion:
· BOGO50 has a higher
perceived value 25% off th
he selected fragrance(s)
of the mon
nth!
· promotional signage is
available FOM Benefits:
· helps drivve impulse sales

· encouragges add-on sales, helping

increase aaverage transactions

· promotio
onal signage available

63
 Product Style Product Benefits Technical Information
Jar • True-to-life, long-lasting fragrances from beginning to end • Made with the Ànest ingredients, including pure, natural fragrance extracts
• Available in 3 sizes: Large, Medium, and Small • Fragranced all the way through
Candles • Available in the largest selection of fragrances • Each wick is hand-straightened to ensure that it is centered for optimal burn
• Number one ranked premium scented candle • Burn Times:
Large, Medium,
• American-made quality o Large = 110 – 150 hours
and Small • Burns completely o Medium = 65 – 90 hours
o Small = 25 – 40 hours

Tumbler • True-to-life, long-lasting fragrances from beginning to end • Made with the Ànest ingredients, including pure, natural fragrance extracts
• Contemporary décor-friendly design, including brushed medal lid • Fragranced all the way through
Candles • Available in 3 sizes: Large 2-wick, Medium 2-wick, and Regular • Each wick is hand-straightened to ensure that it is centered for optimal burn
• 2-wick Á
Áames create special ambiance • Burn Times:
Large 2-Wick,
• American-made quality o Large 2-Wick = up to 85 hours
Medium 2-Wick • Burns completely o Medium 2-Wick = 40 – 50 hours
and Regular o Regular = 35 – 45 hours

Samplers® • True-to-life, long-lasting fragrances from beginning to end • Made with the À Ànest ingredients, including pure, natural fragrance extracts
• Great trial size product to help promote sales of larger forms • Fragranced throughout and not just dipped or coated in fragranced wax
Votive • It’s worth buying several so you can sample a variety of fragrances • Pack size: 18 pieces
• American-made quality • Individually wrapped
Candles • Great for decorating with our collection • Burn Time: Up to 15 hours
of votives, Tarts,® and accessories

Tarts® Wax • Fastest way to À

Àll the whole room with fragrance
• It’s worth buying several so you can sample a variety of fragrances
Potpourri • Be sure to check out our collection of wax potpourri warmers and accessories
• Don’t forget to purchase unscented tea lights
• Create your own custom scents by mixing different fragranced Tarts®
• Made with the À Ànest ingredients, including pure, natural fragrance extracts
• Pack size: 24 pieces
• Recommended for use with Yankee Candle® unscented tea light candles
• Burn Time: Approximately 8 hours

Scented • Provide ambiance and atmosphere • Made with the ÀÀnest ingredients, including pure, natural fragrance extracts
• Tea lights will dramatically enhance the atmosphere of any room • Self-extinguishing
Tea Light • Great addition to a gift basket with appropriate accessory piece • Pack Size: 12 pieces
• Check out our collection of tea light holders and accessories • Burn Time: 4 – 6 hours
Candles • Tea lights Áoat
Á

Signature • Premium-quality natural extracts and fragrance oils • Made with the À
Ànest ingredients, including pure, natural fragrance extracts
create distinctive, true-to-life Yankee® scents • Natural soya wax
Tumbler • Décor design • Burn Time: 45 hours
• Perfect for gift-giving
Candle • Top-selling Yankee® fragrances, now in natural soya wax candle
• Coordinate with Signature Reed Diffuser & Potpourri
for strong impulse displays
• American-made quality

Reed • Provide true-to-life Yankee® fragrance • Concentrated scented oil

• Decorative, giftable design, suitable for any décor • Natural reeds
Diffusers • Great for ofÀ
fÀce or home • No alcohol content
• Can be used as a centerpiece while providing excellent fragrance • Flameless
• Coordinate with Signature Tumbler Candles & Potpourri
for strong impulse displays

64
 Product Style
Product
Information
This convenient reference guide will
help you answer your customers’
questions about Yankee® candles and
home fragrancing products, from where
to use them to how long they last. And
the more consumers know about the
beneÀts
À and technical information for
each product, the more clearly they’ll
understand its exceptional value.
And that makes it very easy to sell.
The more
you and your
customers
know about
our products,
the easier
they are to sell
Product Benefits Technical Information
Electric Home • Great fragrance layering • Lasts up to 40 days
• Adjustable, continuous fragrance intensity: low, • Automatic shut-off for safety
Fragrance medium, high • Base lasts up to two years under normal
• Ideal when having a ÁÁame is not possible or you are use
Base Unit and
looking for continuous fragrance • Flameless
2-Pack Refill
Concentrated • Instant burst of long-lasting Yankee® fragrance • Metered scent delivery to ensure the
• Contains odour-eliminating agents perfect amount is dispensed every time
Room Sprays Lasts longer than traditional aerosols • Up to 300 sprays per can
•
• Impulse purchase item
• Perfect for use in bathrooms, kitchens, and entrance
halls
Car Air Fresheners • Odour-eliminating (Car Gel) • Product Life:
• Odour Neutralising (Car Vent Stick) o Car Jar® = 2 – 4 weeks
®
Car Jar, Car Gel • Great Yankee® fragrance on-the-go o Car Gel = up to 4 weeks
and Car Vent Stick • Great for cars and small spaces at home o Car Vent Stick = up to 2 weeks
• Economical
• Makes a great, inexpensive gift for any occasion
• Include in a birthday/special occasion card
• Authentic, true-to-life Yankee Candle® fragrance • Long-lasting fragrance
Scented • Great for small spaces • Natural wood beads
Sachets • Attractive design • Now in peggable packaging
• Perfect for cupboards, drawers, wardrobes, suitcases, • Shipped in 12-count display boxes
and more
• Great value for impulse purchases
Travel Spray • Use anywhere – use in the car, take it camping, refresh • Spray 1 – 2 time to fragrance small spaces
lockers, and keep it with you anytime your need to • 65 sprays per bottle
neutralise unpleasant odours • Peggable packaging
• Authentic, true-to-life Yankee Candle® fragrance
• Convenient size, safe for air travel
Odour-neutralising formula freshens any space
•
• Complements candles and diffusers and adds • Hand-made with botanical elements
Bag
Potpourri •
•
dimension to home fragrancing
Conveniently packaged for easy gift-giving
Makes perfect centerpieces
•
•
Provides very long-lasting authentic Yankee® fragrance
Coordinate with Signature Tumbler Candles &
Signature Reed Diffusers for strong impulse displays
Moisturising Hand •
•
Washes away germs
Contains moisturisers that leave hands feeling soft
• 58 ml bottle
• Offered in display packs of 6 bottles
Cleanser Gel Great Yankee fragrance
•
• Conveniently À
Àts in handbags, changing bags, etc.
Flavoured Lip Balm • Flavours inspired by the World’s Best Loved Candle • Fun candle jar shape packaging
• Nourishes and moisturises lips • Contains beeswax, organic extra
• Can be used alone or with a favourite lip colour virgin olive oil, vitamin E
• 4g
• Offered in peggable packaging in
display packs of 6 pieces
65
 Combi Display Stand These versatile combi display units can also be used to display Combi Display Corner Unit 10 jars left to right; includes down lights
more than just candles … accessories, home fragrance, Aromatherapy Spa, and more! and illuminated Yankee Candle® logo. Corner unit measures 80 x 80 x 215 cm
Available in Serenade or Swiss Pear. 120 x 60 x 215 cm. with three adjustable shelves. Available in Serenade or Swiss Pear

Furniture Style: Modern Combi Display Unit Furniture Style: Modern Combi Display Unit

H Stand Freestanding unit that can be
shopped on four sides; includes eight adjustable shelves
90 x 25 cm. Available in Serenade or Swiss Pear.
125 x 70 x 148 cm.
Cube Display Holds multiple Yankee® Showcase Stand A versatile free-standing display unit
products; slat wall construction; includes which can be shopped from all sides. Suitable for larger stores which
16 adjustable shelves; available in Serenade cannot offer
ff perimeter
i wallll space. Available
A il bl iin SSerenade
d or SSwiss
i P Pear.
Swiss Pear. 100 x 100 x 150.9 cm. 386 x 70 x 147 cm (Large) and 276 x 70 x 147 cm. (Small)

Available to selected accounts only.

66
 Glass A Stand Free-standing walk around Nesting Tables A new dimension in display ÁÁexibility! The
unit which can be shopped from two sides. Ideal for
three sizes are versatile and can be used individually or together in
highlighting promotions. 5 adjustable glass shelves.

Combis,,
any number of combinations. Large 55 x 100 x 82 cm.
185 x 50 x 50 cm. Available in Serenade or
Medium 50 x 80 x 70 cm. Small 45 x 60 x 57 cm.
Swiss Pear.
Table top display 81 x 30.5 x 76 cm.
Available in Serenade or Swiss Pear.

Furniture
&
Display
p
Tools
Help sales Spinning
through brand Display Stands
Freestanding spiinner

recognition, unit (right); slat wall

pegs included; avvailable
in Serenade or Swiss Pear;
shopping 65 x 65 x 133 cm m.

simplicity, Two-sided spinn ner

space efficiency (far right) holds
three rows of trravel
and ease of air fresheners;
26 x 21 x 63.5 cm m.
restocking

67
 Yankee ®

Fragrance
Collection
Looking to expand your seasonal assortments? Are your customers looking
for speciÀc
À scents? Find every active Housewarmer® fragrance in this section.
They’re organised the same way your customers shop – by colour bands
within fragrance families.

For every season and

reason … a guide to all
of our active fragrances

68
 NEW!
Mango Country Sparkling
Fruit Salad Lemonade
Peach Salsa It’s a festive Lemon
Sweet and zesty … summer party The perfect
summer Effervescent sweet
juicy mangoes with this bright,
refresher with its Meyer Lemon with
and peaches fun mix of juicy,
bright lemony notes of energetic
livened with citrus, sun-rich melons,
aroma and just citrus lime and
ginger Á
Áowers and berries and citrus.
the right touch bergamot orange.
pink pepper.
of sweetness.

Orchard Pear Cranberry Black Cherry Mandarin Tropical Tutti-Frutti

Ripe, succulent Chutney The absolutely Cranberry Fruit Forever young
pears, fresh from A delicious delicious sweetness Bursting with the A luscious mix … the happy
the tree, warmed reminder of of rich, ripe black vibrant, fruity of sunny sweet, candy aroma of a
with notes of Thanksgiving cherries. sensation of sweet, fresh-picked cherry, raspberry,
jasmine and dinner … tangy, sunny oranges mangos and strawberry and
cognac. lemon whirly pop.
fresh cranberries 3platinum and crisp, tangy bananas with an
with orange zest cranberries. irresistible touch
and raisins. of jasmine.

Sweet Autumn Fruit Vanilla Lime NEW!

Strawberry A celebration of Smooth and Bahama
The essence of the harvest … refreshing … the Breeze
perfectly ripe lively blackberries creamy richness of
with sweet grapes vanilla with sweet There’s cool
strawberries summer
sprinkled with and juicy pears. cane sugar and a
zesty lime twist. refreshment in
sugar. this tropical blend
of pineapple,
3platinum grapefruit and
mango.

Midnight Wedding Fresh Cut NEW! Cherry Lilac

Jasmine Day® Roses Pink Lady Blossom Blossoms
A seductively Always in An intoxicating A rite of spring An alluring grove
lush perfume of good taste … English garden Slipper … vibrantly of lavender, white,
water jasmine, a sophisticated of fragrant A wonderfully distinctive and deep purple
sweet honeysuckle, and soothing heirloom roses. soft and sweet cherry blossoms lilacs.
neroli, and blend of Áorals
Á spring bouquet, with notes of
mandarin blossom. and subtle fruits. reminiscent of bergamot, and
3platinum lovely rose petals, sandalwood. 3platinum
jasmine and
3platinum violets.

Ocean Garden NEW!

Blossom Sweet Pea
Like a swim in a The sweet perfume
Garden
tropical lagoon … of delicate blooms Hideaway™
paradise calls in accented with A peaceful escape
this blend of sea hints of pear, Àlled with the
salt, lotus and peach, freesia sweet scent of
water lily. and rosewood. beautiful garden
Áowers.
3platinum

69
 Clean NEW! NEW!
Baby
Cotton® Fluffy
Powder Soft Blanket
Sun-dried cotton
combined with A soothing, fresh Wrapped in Towels™
green notes, white scent that gently sweet dreams … The fresh scent
Áowers, and a hint cleanses the a lullaby of clean of clean towels
of lemon. spirit and gives it citrus, luxurious warm from the
a soft touch of vanilla and warm dryer with notes
innocence. amber. of lemon, apple,
3platinum lavender and lily.

Early Sunrise NEW! Sun & Sand™ Sandalwood Mountain Lavender

A new day dawns ™ A tropical beach Vanilla Lodge Vanilla
crisp and fresh in Pink Sands breeze of sweet
It’s an exotic island Pure indulgence A luxurious An oasis of
this clean lemony orange Áower, … the luxurious retreat in front tranquillity …
citrus scent with escape in the lemony citrus,
beautiful mix of warmth of of a cozy hearth, the perfect mix
hints of ginger fresh lavender and Àne aromatic warm with of fresh lavender
and tea. bright citrus, sweet powdery musk.
Áorals and spicy sandalwood and the aroma of and warm vanilla
vanilla. rich, comforting cedarwood and with musk and
3platinum vanilla. sage. bergamot.

NEW! Lemon MidSummer’s Island Spa Drift Away Beach Walk®

Lavender Night® A revitalizing Cares Á
Áoat away Refreshing salt
French escape … the on the peaceful, water and sea
Clean and inviting An intoxicating
Lavender … a powdery and masculine sunny citrus aroma blue waters musk warmed
Like a stroll in fresh blend of blend of musk, of crisp, juicy surrounded by with sunny notes
sunny Provence tangy lemon citrus patchouli, sage mandarins and lush woodlands. of tangerine and
where the lovely, and sweet lavender and mahogany vibrant lemon orange blossom.
tranquil scent of Áowers. cologne. verbena.
aromatic lavender 3platinum
Àlls the air
À
3platinum 3platinum

Water Garden
Soothing reÁections
Á
… pretty water
Áowers and lush
Á
Dune Grass
A fresh, green
coastal breeze
of bamboo leaf,
Beautiful Day
Life is good
with this happily
enchanting mix of
Spring & Summer
green notes with
hints of melon and
musk.
bergamot and
lemon verbena
with hints of white
sunny fruits, pretty
Áowers and spicy
herbs.
Candle Assortments
orchid. Recommended number of fragrances based on total number of combis:

3 4 5
Fragrance Family Combis Combis Combis

4 5 11
Fruit 9 10 13
Fresh 13 17 17

Floral 4 8 9

70
 Winter Christmas Mistletoe
Wonderland Sparkling Cupcake
Snow & Fig
So real you can An irresistible The rich Christmas
almost hear sleigh The crisp, naturally treat … rich, moist aromas of crisp
bells … the tingle fresh scent of vanilla cupcake evergreen and
of a frosty breeze gleaming, snow- covered with sweet sweet À
Àgs with
blowing through covered pines. buttery holiday sugar and vanilla.
icy pines. icing.

Christmas Red Apple Red Berry Welcome Happy Sparkling

Cookie ™
Wreath & Cedar Christmas Christmas Cinnamon
Buttery rich, A happy holiday Welcome the Come home to a Glad tidings of Holiday glow …
vanilla scented, homecoming with season with the favourite festive Christmas joy the spicy warmth
holiday sugar the festive aroma delicious holiday greeting of warm come wrapped in of real imported
cookies. of sweet apples, aroma of tart red pine garland with the happy scent of stick cinnamon
cinnamon, walnuts currants and warm bright citrus and holiday pines and with a hint of
and maple. cedarwood. sweet berries. festive fruits. cloves.

Christmas Mulled Wine Mountain Holiday

Eve® A seasonal Pine Home Sweet
Traditional holiday favourite …the A walk in the
inviting aroma of Home®
scents of a warm winter woods … A familiar,
hearth, sugared fruit with a touch the clean, familiar
of clove and other welcoming
plums, and candied scent of fresh seasonal blend
fruits. spices warms the pine and crystal
spirit. of cinnamon,
clear air. cloves, pine, cedar,
smoked Àrewood
À
and vanilla.

Strawberry French Vanilla Almond Spiced Creamy

Buttercream Vanilla Cupcake Cookie Orange Caramel
Yum … an Sweet and The rich, creamy Still warm from This bright, Melts in your
absolutely luscious traditional, the aroma of vanilla the oven … rich cheery blend of mouth… all the
treat of plump, source of the cupcakes with almonds and sunny citrus and sugary, gooey
sweet strawberries vanilla fragrance is hints of lemon buttery vanilla snappy ginger is lusciousness of
buried in rich oil extracted from and lots of baked in an the perfect winter buttery rich vanilla
whipped cream. tropical orchids. buttery icing. irresistibly luscious warmer. caramel.
treat.
3platinum

Be Thankful Cinnamon Macintosh Apple Cider Pomegranate Home Sweet

It’s easy to Stick Spice A welcoming Cider Home®
appreciate nature’s The fragrant Simply delicious aroma of hot A new fall treat … A heartwarming
goodness in the mystery of … crisp, slightly cider spiced with tart pomegranate blend of cinnamon,
warm, inviting imported tart apple slices cinnamon, cloves juice with sweet baking spices, and
aromas of a cinnamon bundled sprinkled with and nutmeg. vanilla and spicy a hint of freshly
Thanksgiving with cloves. freshly ground notes of cinnamon poured tea.
kitchen. cinnamon. and cloves.
3platinum 3platinum

71
 Premium Scented
Candles
Since 1969

More than four decades ago, 17 year old Mike Kittredge made a candle as a Christmas present for his Mum. When a neighbour asked to buy it, Yankee Candle was born. Soon
thereafter, the Àrst Yankee Candle store was opened offering customers attractively packaged scented candles with true to life fragrances. These products’ attributes and the very best
customer service have been the foundation of the company. Today Yankee Candle is America’s leading brand of premium quality fragrance candles for home fragrance and décor.

Thank you for sharing our passion for fragrance! ™

72
Yankee Candle Distributors:
BRIMP LTD
(ISRAEL)
1 HAMITNAHALIM ST.
P.O. BOX 6532
GANNY - YEHUDA 56905
ISRAEL
Tel: 00972 (0) 363 55 775
Fax: 00972 (0) 363 55 885
Contact YITSHAK BRAUN
Email: info@brimp.co.il
Website: www.brimp.co.il
DECORATORS WAREHOUSE
(SOUTH AFRICA)
CAPRICORN PARK,
MUIZENBERG
7948, CAPE TOWN
PO 39227
SOUTH AFRICA
Tel: 0027 217 887408
Fax: 0027 217 887461
Contact: ALON SMILY
E-mail: alon@dwh.co.za
DE-LONG
(SLOVENIA)
TRGOVINA HANNA
POLJANSKA CESTA 11,
LJUBLJANA 1000
SLOVENIA
Tel: 00386 (0) 1232 10 65
Fax: 00386 (0) 1422 84 99
Contact: HERMINA SABEDER BABIC
Email: ales.sabeder@siol.net
Website: www.trgovina-hanna.com
GRUPA ZACHODNIA
(POLAND)
UL. TATRZANSKA 26
60-413 POZNAN
POLAND
Tel: 0048(0) 61 843 5541 (42)
Fax: 0048 (0) 61 843 5541
Contact: DOROTA ZDZIEBKOWSKA
Email: biuro@grupazachodnia.pl
Website: www.grupazachodnia.pl
®
HELENA LLEBARIA
(SPAIN)
POL. IND. CAN.
MASCARO, NAVE 2
08756 LA PALMA DEL CERVELLO
BARCELONA
SPAIN
Tel: 0034 (0) 936 720 221
Fax: 0034(0) 936 720 902
Contact: EUGENI BOIX
Email: helle@bolesdolor.com
Website: www.bolesdolor.com
IKIAKOS EXOPLISMOS
(GREECE)
AGAMEMNONOS 47
176 75 KALLITHEA
GREECE
Tel : 0030 (0) 210 9478 120
Fax : 0030 (0) 210 9415 002
Contact : MARY SARAFIDIS
E-mail : ikiakos@saraÀdisgroup.gr
À
Website : www.parousiasi.gr
THE LAWN COMPANY LTD
(MALTA)
51-55, TRIQ SANT ANTNIN
SAN GWANN, SGN 04
MALTA
Tel: 00356 (0) 213 80639
Fax: 00356 (0) 213 80639
Contact: RAY CARUANA
Email: info@lawnmalta.com
Website: www.lawnmalta.com
SEVEN LTD.
(BULGARIA)
51 PERSENK STR., BL.22A, APT.3
SOFIA 1164
BULGARIA
Tel: 00359 2 862 8044
Fax: 00359 2 862 8044
Contact: SEVERIN SEVEROV
Email: sseverov@yahoo.com
SOUND&DATA LTD
(HUNGARY)
1085 MARIA ST 56
BUDAPEST
HUNGARY
Tel: 0036 (0) 132 80400
Fax: 0036 (0) 1 338 2731
Contact: NAGY CSABA
Email: n.csaba@sounddata.hu
Website: www.yankeecandle.hu
SPIRIG AG
(SWITZERLAND)
BURGLENSTRASSE 33,
8570 WEINFELDEN
SWITZERLAND
Tel: 0041 (0) 71 626 23 40
Fax: 0041 (0) 71 622 51 35
Contact: REBEKKA SPIRIG
Email: info@yankeecandle.ch
Website: www.yankeecandle.ch
TER MAAT BV
(NETHERLANDS/BELGIUM/
LUXEMBOURG)
EKKERRIJT 4503
5692 DN SON
NETHERLANDS
Tel: 00 31 (0) 499 46 06 03
Fax: 00 31 (0) 499 46 03 37
Contact: WIM J. SCHOT
Email: info@termaat.nl
Website: www.termaatcollections.nl
TL MANSSONS AB
(SWEDEN/NORWAY/FINLAND)
BOX 7089
INDUSTRIVAGEN 21
S-300 07 HALMSTAD
SWEDEN
Tel: 0046 (0) 35 370 88
Fax: 0046 (0) 35 372 83
Contact: LEINE&TOMAS MANSSON
Email: info@manssons.se
Website: www.manssons.se
WAXDECOR - ARTIGOS
DECORATIVOS, LDA
(PORTUGAL)
RUA DO BAIRRO,
NO 55 - 4475-112
GEMUNDE-MAIA
PORTUGAL
Tel: 00351 (0) 229060068
Fax: 00351 (0) 229060068
Contact: MIGUEL SILVA
Email: waxmiguel@vizzavi.pt
YANKEE CANDLE
DEUTSCHLAND GMBH
(GERMANY)
LUITPOLDSTR. 9
91550 DINKELSBUHL
GERMANY
Tel: 0049 9851 5554080
Fax: 0049 9851 5554089
E-mail: info@yankeecandle.de
YANKEE CANDLE (EUROPE) LTD
(FRANCE/ITALY/AUSTRIA)
UNIT 1 BRISTOL DISTRIBUTION PARK,
HAWKLEY DRIVE,
WOODLANDS LANE
BRADLEY STOKE
BRISTOL BS32 0BF
Tel: 0044 (0) 1454 454 500
Fax: 0044 (0) 1454 454 510
Email: sales@yankeecandle.co.uk
Website : www.yankeecandle.co.uk
YANKEELAND
(ROMANIA)
STR. SOS. COLENTINA NR. 21
BL. R24, SC A AP.19
BUCARESTI, SECTOR 2
ROMANIA
Tel: 0040 (0) 722 45 02 02
Fax: 0040(0) 31 8023952
Contact: MAGDA VELEV
Email: magda.velev@yankeeland.ro
Website: www.yankeeland.ro
Z TRADE S.R.O.
(CZECH REPUBLIC)
SOUKENICKA 76
550 01 BROUMOV
CZECH REPUBLIC
Tel: 0042 (0) 491 523 911
Fax: 0042 (0) 226 015 298
Contact: JAROSLAV KLUSON
Email: jaroslav.kluson@ztrade.cz
Website: www.ztrade.cz
ILMKERTI
(ICELAND)
MÁNALIND 12
201 KÓPAVOGUR
ICELAND
Tel: 00354 8983177 & 00354 8638777
Contact: ARNAR ARNARSON & SVAVA Þ.
ÁRNADÓTTIR
Email: arnar@ilmkerti.is
Website: www.ilmkerti.is
YC DISTRIBUTION
(AUSTRALIA) PTY. LTD.
(AUSTRALIA & NEW ZEALAND)
PO BOX 521
DIANELLA, WA 6059
Tel: +61 (0) 8 6102 5304
Fax: +61 (0) 8 9375 2010
Contact: STUART MICHAEL
Email: stuart@ycdistribution.com.au
Website: www.ycdistribution.com.au
FERNANDO APS
(DENMARK)
ST. SCT. MIKKELS GADE 10B
8800 VIBORG
DENMARK
Tel: (+45) 86623446
Fax: (+45) 86623451
Contact: ANDERS BODILSEN
E-mail: ab@fernando-aps.dk
Website: www.fernando-aps.dk
73
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UNIT 1
BRISTOL DISTRIBUTION PARK
HAWKLEY DR., WOODLANDS LANE
BRADLEY STOKE, BRISTOL. BS32 0BF
UNITED KINGDOM
Tel: 00 44 (0) 1454 454 500
©2011 The Yankee Candle Company, Inc. All rights reserved. Entire text, photographs, Fax: 00 44 (0) 1454 454 510
and packaging are copyrighted subject matter belonging to The Yankee Candle Company, Inc.
No portion may be reproduced without prior written approval. Email: sales@yankeecandle.co.uk
Website: www.yankeecandle.co.uk