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CORRELATES OF MULTISTORE FOOD SHOPPING

PRASAD, V. KANTI. Journal of Retailing. Greenwich: Summer 1972. Vol. 48, Iss. 2; pg. 74

Abstract (Summary)

This study was concerned with identifying significant correlates of multistore food shopping. The
analysis indicated that among the selected economic-demographic variables only two are significantly
related to the degree of multistore food shopping of families - 1. Stage in the family-life-cycle of the
homemaker and 2. Multiple automobile availability to the family. All the selected food-purchasing
characteristics of families were found to be significant correlates of the extent of multistore food
shopping exhibited by them. The study found that families who exhibit a greater degree of multistore
food shopping are likely to be those with larger food budgets and those who make food shopping trips
more frequently and spend more time shopping in grocery stores per week than others.