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Confidential

AMITY INTERNATIONAL BUSINESS SCHOOL


AMITY UNIVERSITY, SECTOR – 44, NOIDA – 201303, (UTTAR PRADESH)

ACADEMIC SURVEY

SURVEYOR – AMIT NIRBAN PROGRAMME – MBA – IB

NAME -...................................................................................................................

SEX – MALE FEMALE

AGE - BELOW 20 20 – 30 30 -40 40ABOVE

EMAIL...................................................CONTACTNO.............................................

1. DO YOU USE FAIRNESS CREAM?

YES NO

2. WHICH FAIRNESS CREAM DO YOU USE?

FAIR AND LOVELY FAIR AND HANSOME FAIR GLOW


PONDS GARNIER LIGHT

3. SINCE HOW LONG YOU HAVE BEEN USING THE FAIRNESS CREAM?

0-1 MONTH 0-6 MONTHS 6-12 MONTHS


12 MONTHS AND ABOVE

4. ARE YOU SATISFIED WITH YOUR FAIRNESS CREAM?


YES NO

5. WHAT INFLUENCE YOU THE MOST WHILE PURCHASING FAIRNESS


CREAM?
FAMILY / FRIEND ADVERTISEMENTS PERSONAL EXPERIENCE
PROMOTIONAL ACTIVITY
Confidential

6. WHAT DO YOU PRIMARILY LOOK FOR WHEN YOU BUY THE PARTICULAR
PRODUCT?
a) PRICE OF THE PRODUCT
b) QUALITY OF THE PRODUCT
c) AVLAIBILTY OF THE PRODUCT
d) BRAND NAME OF THE PRODUCT
e) ADVERTISTMENT OF THE PRODUCT

7. DOES BRAND AMBASSADOR ENDORSMENT INFLUENCE YOUR


PURCHASE?
YES NO
8. RATE THE FOLLOWING ATTRIBUTE OF FAIRNESS CREAM ON THE SCALE
OF 1-5 ( 5 BEING THE STONGEST AND 1 BEING THE WEAKEST )
a) PRISE ( )
b) QUALITY ( )
c) BRAND NAME ( )
d) FRAGNANCE ( )
e) COMPANY ( )
f) PACKAGING ( )
g) AVLAIBILITY ( )

9. HAVE YOU EVER TRIED TO SWITCH OVER THE EXISTING BRAND?


IF YES WHY…………………………... NO

10. WOULD YOU RECOMMEND THIS PRODUCT TO OTHERS?


a) IF YES WHY ……………
b) IF NO WHY ……………

11. ANY SUGGESTION


………………………………………………………………………………………………………………
………………………………………………………………………………………………………………

Thanks for your co-operation

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