m Travel with Air

Achieve

MARKETING

Profits
 Role of Marketing
Provides
strategic Solidify the
Provides
objectives Builds strong reputation
market
in their customer and
focus for
targeted relationships business of
the airline
market and the Airline
customers.

Implemented effectively and efficiently

m Powerful marketing strategies
m Competitive advantage
m Emerged as another leading Airline
company in SEA
 Market planning,
strategies and decision
making

Macro Micro
Environment Environment
m Set of uncontrollable factors
m Factors that influence the society and its
culture(s) that bring about changes in :-
 Attitudes
 Beliefs
 Norms
 Customs
 Lifestyles
m Being a responsible corporate citizen
includes ethics, integrity and
transparency.
m MAS provides safe and conducive
working environment.
m Help employees reach their maximum
potential.
m In 2009, ´Change for Charityµ with
MERCY Malaysia.
m http://ronaldieya.blogspot.com/2010_05
_01_archive.html
m http://www.mercy.org.my/0911101200%
C2%BBMalaysia_Airlines_And_MERCY_M
alaysia_Unite_To_Raise_Funds_For_Charit
y.aspx
m Factors that affects the customer
purchasing power and spending factors
m It includes factors such as :-
 Business cycles
 Inflation
 Unemployment
 Interest rates
 Incomes
 Nevertheless, Malaysia Airlines
Suffered weakeraredemands
cautiouslydue
optimistic and the
to the global harsh
economicmarket conditionsovercapacity
have and ensuing
downturn andprovided
the H1N1an ideal platform
heavytodiscounting of airfares.
reassess and realign Malaysia
pandemic.
Airlines· focus to a profitable
company.
m Groups that companies have to deal
with regularly.
m Affects the success of a business.
m Key to sales
m Organisation survive on satisfying their
customers.
m Emirates have been the leading
customer satisfactory Airline
m ´it was no surprise that Emirates, the
Dubai-based international airline, one of
the world's fastest growing carriers, set
the benchmark in the region in terms of
overall customer satisfactionµ
m ´Emirates Airline scored highest with 8.5
on a 10-point scale in overall satisfaction
among both Saudi and UAE travelers.µ
m http://www.ameinfo.com/120036.html
m Degree of competition
m Competitor analysis
and monitoring
m http://www.outsource2india.com/kpo/c
ompetitor-analysis.asp
m Etihad Airways
- Tied Emirates for the top honors among
UAE travelers
- tied for the first place as the most
reliable airline
m From the same and foreign countries.
m http://topnews.ae/content/21450-
etihad-airline-gets-more-slots-gcaa