Indonesia Social Media

Landscape a snapshot of Indonesian user behavior

Report -- Mar 2011

Prepared by SalingSilang.com
Twitter Heat Map: http://aworldoftweets.frogdesign.com/

Twitter
Twitter started in 2006 as a micro blogging service (140 characters) that no one
really understands. Indonesian only paid attention to Twitter in 2010, 4 years after
the service is available.
Currently, it is estimated that Indonesian produce around 15% of all tweets
globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.
 23,600,202 tweets

3,838,719 @accounts

on
Feb 2011
Used by Saling Saling Engine to generate this report
 Twitter Prime Time
1,800,000

1,600,000

1,400,000

1,200,000
Tweets

1,000,000

800,000

600,000

400,000

200,000

-
9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9
:5 1:5 2:5 3:5 4:5 5:5 6:5 7:5 8:5 9:5 0:5 1:5 2:5 3:5 4:5 5:5 6:5 7:5 8:5 9:5 0:5 1:5 2:5 3:5
-0 - - - - - - - - - - 1 - 1 - 1 - 1 - 1 - 1 - 1 - 1 - 1 - 1 - 2 - 2 - 2 - 2
00 :00 :00 :00 :00 :00 :00 :00 :00 :00 00 00 00 00 00 00 00 00 00 00 00 00 00 00
0: 1 2 3 4 5 6 7 8 9 0: : : : : 5 : 6 : : : 9 : : 1 : 2 : :
1 11 12 13 14 1 1 17 18 1 20 2 2 23

Twitter: Indonesia Busiest Hour 18.00 – 22.00

Source: Saling Silang Engine, Indonesian Twitter Users Jan 2011
 Busy Midweek Active on
4,500,000 weekend
4,000,000

3,500,000

3,000,000
Tweets

2,500,000

2,000,000

1,500,000

1,000,000

500,000

-
Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Twitter: Indonesia Busiest Day: Thursday

Indonesian does not stop tweeting on weekends
Source: Saling Silang Engine, Indonesian Twitter Users Jan 2011
 6.32
5.94
5.59
Avg tweet per account

4.77 4.86

More tweet
3.26 per person
2.93

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Twitter: Indonesian tweet more on weekends

Source: Saling Silang Engine, Indonesian Twitter Users Jan 2011
 Tweet
47%
Retweet
53%

Twitter: Type of tweets

Source: Saling Silang Engine, Indonesian Twitter Users Jan 2011
 16.33%

13.79%
Percentage of tweet produced

11.05%

8.92%
8.21%
7.41%7.25%
6.01%
4.66%
3.62%3.24%
2.68%
2.23%2.14%
0.96%0.71%
0.35%0.23%0.14%

rta ng arta ng ya ng an li au ng ak an ng ar eo l u n a eh
a u r a a l a d Ba Ri a n p a a s r n Pa bo pur c
Ja
k nd yak a a b Ma e b tia ikpa Pa
d ak Bo Am aya
A
Ba g e m Sur M l em Pon l M J
Yo S Pa Ba

Twitter: Indonesian Busiest Cities

This is somewhat expected, but the gap between no 1 to no 2 city surprisingly not big
Source: Saling Silang Engine, Indonesian Twitter Users Jan 2011
 tech
0.83%
event
10.81%

news
others 5.20%
30.35%

meme
8.11%

tv program
4.99%

korean pop music

2.70% 4.57%
astrology
2.49%
sport
0.42% places
3.33%
politician
0.62%celebrities soccer
2.70% 20.17%
brands
1.25% movies
1.46%

Twitter: Saling Silang Trending Topics Jan 2011

Source: Saling Silang Engine, Indonesian Twitter Users Jan 2011
 Mobile Twitter
4%
MO
Tuitwit DOM BILE
4% INAT
Tweetdeck ION
6%

Snaptu
7%

UberTwitter
43%

Tweete
8%

Twitter for Blackberry

11%

API
16%

Twitter: Indonesia Top 10 Twitter Platform

Source: Saling Silang Engine, Indonesian Twitter Users Jan 2011
Facebook YouTube Twitlonger Other Website Selling Stuff
1% 1% 4% Astrology & Tarot Link Error
3% 1% 1% 2%
Kompasiana
1%
Alanda Kariza
Games 6%
18%
Apps Download
1%
Music Related
4%
Voting Award
5%

kompas vivanews
antara tvone 2% 2%
republika 2% 2%
3%
Twitter Apps Traditional Media
24% 22% metro
14%

Photos Foreign News

3% 4%
detik
76%

Twitter: Links shared on Twitter

Source: Saling Silang Engine, Indonesian Twitter Users Jan 2011
 4th Pesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct

20+ blogging
communities

Blogger / Blogging
Indonesian bloggers has been around since early 2000. There’s limited data about
Indonesia Blogosphere other than that there are about 20+ active blogging
communities and Indonesian Bloggers has an annnual blogging conference since
2007, “Pesta Blogger”
 4,131,861 Indonesian blogs
Jan 2011
Tracked and indexed by Saling Saling Engine

How Saling Silang Engine is doing this:

- Crawling bots > Link Analysis
- Indexing > Blogs has RSS’s & Language Analysis
- More on blogs at

http://blogdir.salingsilang.com
 3,332,497

599,077
200,287

blogspot wordpress others

80.65% 14.50% 4.85%
Blogs: The Platform of Choices for Indonesian
Depends on the links found by Saling Silang Bots, still expecting more blog
not yet found
Source: Saling Silang Engine, Indonesian Blogs Jan 2011
32,67%
of all Indonesian blogs tracked
is updated in the last 3 months
 27%
of all blogs trends is about
korean pop culture related
comingin, minho, kyuhyun, jonghyun, namja,
yeoja, taemin, hyung, jaejoong, kibum
 34,990,080

2nd globally
Facebook
Facebook takes Indonesia by the storm in 2009 even though that the service is
available since 2006. Propelled by social issues that brewing on facebook and
pickep up by traditional media, Facebook Indonesian users went from below 1m
users in Jan 2009 to 19m users in Dec 2009
Currently Indonesian is the 2nd largest Facebook users in the world
 female
41%

male
59%

Facebook: Indonesian Male/Female Ratio

Source: Facebook.com
 65+ 0%

55-64 1% 89% is under 35

45-54 2%

35-44 8%

25-34 24%

18-24 41%

16-17 13%

13-15 11%

Facebook: Indonesian User Age Distribution

Source: Facebook.com
 50.33%

26.83%

5.02%
3.23% 3.09% 3.04% 2.23% 2.18%
1.90% 1.04%
0.49% 0.28% 0.12% 0.10% 0.07% 0.03% 0.01% 0.01%

ta g r a n r a g r n h a o g e g g s
r
du
n go art eda assa bay ran asa apa Ace pur nad ban nat dan pun citie
ka o
B y ak M k ra ma enp likp da aya Ma lem Ter Pa am er
Ja Ba
n
g a u
Yo M S Se D Ba
Ba
n J
Pa r L Oth
a
a nd
B

Facebook: Indonesian User by Cities

Source: Facebook.com
 0.02% 0.03% 0.05% 0.03% 0.05% 0.04%

16.90%
Bahasa Indonesia
0.06% Spanish
English
Dutch
German
France
Japanese
Chinese
Arabic
82.82%

Facebook: Indonesian User Language Uses

Source: Facebook.com
 Single Single
Women 19%
19%

No info
Married 45%
Married
10% 14%
No info
56%

In relationship
11%
In relationship
Men Engaged Engaged 16%
4% 6%

Facebook: Indonesian Users Relationship Status

Source: Facebook.com
 Married;
89982000.00%;
3.14%
In relationship;
3750420; 13.07%

Engaged;
122128000.00%;
4.26%

No info; 22813580;
79.53%

Facebook: Indonesian Users Relationship Status Under 18

Source: Facebook.com
 An can
yo
u
ex ex
am tra
Source: Facebook.com

ple ct
20,713,700 Total men in Indonesia

of from
wh s
at oci
483,460

kin al m
Interested in men

dd e
at dia
a
197,440 Lives in JKT

23,700 is married
Under
3,940 18yo
More data sources to analyze:

SALINGSILANG.COM

Mailing
Twitter Blogs Facebook Forums List
About SalingSilang.com
• Began with the idea of collecting more data on conversations that are happening in
our own user generated content websites, such as DagDigDug.com and
Politikana.com, but expanded to collecting data from external network which
provided a more comprehensive overview about Indonesian online conversations.
• Commence data collecting in May 2010, SalingSilang.com Version 1 was launched at
Social Media Day in Jakarta on June 30, 2010 to a limited audience.
• Version 2 is live since Feb 22nd 2011, aiming to be the go-to website to
check out what is happening in Indonesia’s Social Media Sphere, check
it at http://www.salingsilang.com

Version 1 Version 2
June 30 2010
• SalingSilang.com is making it easy for everybody to be always on top of things
and never again missing out on what’s hot online!
• To experience SalingSilang.com click to http://salingsilang.com
Summary & Analysis
• Indonesian Social Mediasphere is big, growing and really
active
• Information shared in social media but as well as
“conversations”
• More research and data needed to really understand the
dynamics of social media exchange in Indonesia and its
impact, we barely touch the surface
• With more information (overload) credible party: news
organizations or “curators” is needed more than ever
• Conversations is manageable with the right tools
• Be careful with what information you put online,
specially if you are 18 years old, married, lives in
Jakarta guy, who is interested in Men! :D
For more information and queries
please contact:

PT Saling Silang, http://www.salingsilang.com

Jl. Langsat 1 no 16, Kebayoran Baru
Jakarta 12120, Indonesia

Didi Nugrahadi
CEO
didinugrahadi@salingsilang.com
Twitter: @didinu
BBM: 217442A8
Cell: +62 812 188 5000

Enda Nasution
Managing Director
enda@salingsilang.com
Twitter: @enda
BBM: 2172C0F6
Cell: +62 813 9487 1625