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LOVELY PROFESSIONAL UNIVERSITY

Homework-4

Lovely School of Business Department of Management


Name of the faculty member: Prince Vohra
Course No. MGT514 Course Title: Marketing Management
Class: MBA Semester: second Section: Batch: 2010
Max. Marks: 15 Date of Allotment: 09/04/11 Date of Submission: 18/04/11
S. Roll No Topic Objectives of Academic Topic Evaluation
No No. Activity
The objectives of this Students will be given a brand Students are
academic activity of in the assigned product required to study
marketing category and the students will the marketing mix
management are as have to critically analyze the strategies adopted
follows: marketing mix strategies by the company
1. To make the adopted by the company for with respect to the
students the chosen brand. The brand chosen brand with
aware about will be selected by the student data available from
marketing on the basis of data the internet,
mix adopted availability about the brand magazines,
by the from the sources mentioned newspapers and
companies. for data collection. other relevant
2. To develop sources and
the habit of critically analyze
analysis, the same.
ability for Break up of marks:
rational Coverage of
thinking and marketing mix
interpretation strategies: 05
among the Critical analysis of
students. strategies: 10
The credentials that
will be taken into
consideration for
evaluation are as
follows:
1. Clarity of
ideas.
2. Comprehens
ive coverage
of the topic
3. Reasoning
given in
support of
the ideas.
4. References
given by the

Sig.of COD-S Sig.of Co-ordinator


Date: Date:

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