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Students will be given a brand in the assigned product category and the students will have to critically analyze the marketing mix strategies adopted by the company for the chosen brand. Break up of marks: coverage of marketing mix strategies: 05 Critical analysis of strategies: 10 the credentials that will be taken into consideration for evaluation are as follows: 1. Clarity of ideas. 2. Comprehensive coverage of the topic 3. Reasoning given in support of the ideas 4. References given by the Sig.of COD-S Date: 18 / 04
Students will be given a brand in the assigned product category and the students will have to critically analyze the marketing mix strategies adopted by the company for the chosen brand. Break up of marks: coverage of marketing mix strategies: 05 Critical analysis of strategies: 10 the credentials that will be taken into consideration for evaluation are as follows: 1. Clarity of ideas. 2. Comprehensive coverage of the topic 3. Reasoning given in support of the ideas 4. References given by the Sig.of COD-S Date: 18 / 04
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Students will be given a brand in the assigned product category and the students will have to critically analyze the marketing mix strategies adopted by the company for the chosen brand. Break up of marks: coverage of marketing mix strategies: 05 Critical analysis of strategies: 10 the credentials that will be taken into consideration for evaluation are as follows: 1. Clarity of ideas. 2. Comprehensive coverage of the topic 3. Reasoning given in support of the ideas 4. References given by the Sig.of COD-S Date: 18 / 04
Hak Cipta:
Attribution Non-Commercial (BY-NC)
Format Tersedia
Unduh sebagai DOC, PDF, TXT atau baca online dari Scribd
Lovely School of Business Department of Management
Name of the faculty member: Prince Vohra Course No. MGT514 Course Title: Marketing Management Class: MBA Semester: second Section: Batch: 2010 Max. Marks: 15 Date of Allotment: 09/04/11 Date of Submission: 18/04/11 S. Roll No Topic Objectives of Academic Topic Evaluation No No. Activity The objectives of this Students will be given a brand Students are academic activity of in the assigned product required to study marketing category and the students will the marketing mix management are as have to critically analyze the strategies adopted follows: marketing mix strategies by the company 1. To make the adopted by the company for with respect to the students the chosen brand. The brand chosen brand with aware about will be selected by the student data available from marketing on the basis of data the internet, mix adopted availability about the brand magazines, by the from the sources mentioned newspapers and companies. for data collection. other relevant 2. To develop sources and the habit of critically analyze analysis, the same. ability for Break up of marks: rational Coverage of thinking and marketing mix interpretation strategies: 05 among the Critical analysis of students. strategies: 10 The credentials that will be taken into consideration for evaluation are as follows: 1. Clarity of ideas. 2. Comprehens ive coverage of the topic 3. Reasoning given in support of the ideas. 4. References given by the