Media Assessment Rubric

Ideas and Content Organization Effective use of Voice/Audience Technical

(media) language competence

Level 1 The controlling idea Expresses and Demonstrates Communicates his/ Demonstrates a
is absent and shows organizes ideas and limited knowledge of her voice to different variety of technical
limited knowledge of information with the conventions and audiences with skills/tools with
content limited effectiveness elements contained limited effectiveness limited competence
within a media form

Level 2 The controlling idea Expresses and Demonstrates some Communicates his/ Demonstrates a
is simple and shows organizes ideas and knowledge of the her voice to different variety of technical
some knowledge of information with conventions and audiences with some skills/tools with some
content some effectiveness elements contained effectiveness competence
within a media form

Level 3 The controlling idea Expresses and Demonstrates Communicates his/ Demonstrates a
is clear and shows organizes ideas and considerable her voice to different variety of technical
considerable information with knowledge of the audiences with skills/tools with
knowledge of considerable conventions and considerable considerable
content effectiveness elements contained effectiveness competence
within a media form

Level 4 The controlling idea Expresses and Demonstrates a Communicates his/ Demonstrates a
is perceptive and organizes ideas and thorough knowledge her voice to different variety of technical
insightful and shows information with a of the conventions audiences with high skills/tools with a
a thorough high degree of and elements degree of high degree of
knowledge of effectiveness contained within a effectiveness competence
content media form

By Anthony Lu and Colin McAuley. Modified from the Ontario Language Achievement Chart and the work of Chris Worsnop