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Q1.Identify the strategy changes that have taken place at Hard Rock Café since its founding in
1971.
The first Hard Rock Cafe opened its doors to the public on June 14, 1971, in London, England.
Founded by Isaac Tigrett and Peter Morton, two enterprising and music-loving Americans,
beginning with a guitar, it is only a joke among the friends at first, later on founder of the band -
Cream and Derek & the Dominoes sent a guitar of his here, and has booked a desk for a long
time. From then on, the other guitars were sent here continually, have not stopped at all times.
Hard Rock Cafe was an instant classic, attracting droves of customers with its first-rate, but
moderately priced casual American fare, warm service and ever-present rock 'n' roll music and
sensibility. At that time it has been doing things its own way. It was initially decorated with an
eye toward eclectic American. What started as an American dinner in the heart of London has
blossomed into a way of life.
Hard Rock

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-PM300-INTR- T- -PERATI-NS MANAGEMENT

The Hard Rock Café (HRC) has become such a successful business due to the business aspect
being adequately managed operationally. Since the first HRC opened in 1971, the household
name has continued to expand and succeed. How has a small pub that originated in London,
England become one of the most successful enterprises around the world? Hard Rock has over
166 venues in more than 52 countries around the world, including 133 cafes and 14
Hotels/Casinos. The purpose of this paper is to discuss how the ten decisions of operations
management is applied at HRC and how the productivity of the kitchen and wait staff is
determined.
Service and product design: Hard Rock Café started with a simple design. In the 1970s rock
and roll was at its peak in the music world, so what better design than an electric guitar with the
words Hard Rock written across. The products and services provided at that time were those of
a traditional London

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