M.B.A.

Business Applications - Year 2 – Retail Marketing

Internal Examination - 2

Name : ___________________________________________
Enrollment No / App. No. : ___________________________________________
Learning Centre : ___________________________________________
PCP Code : ___________________________________________
Total Marks: 25 Max Time: 60 min

There are 3 sections to this Question Paper:

• Section A: Objective Type – Fill the Answers in the Question Paper.
• Section B: Short Answer – Fill the Answers in the Question Paper.
• Section C: Long Answer – Attach Additional Sheets.

Instructions
• Read the instructions for each before attempting to answer them
• Test need to be completed in the time given

Section A: Objective Type – Answer All Questions Total Questions: 10

Each Question carries 1 mark each.

A. Fill in the blanks:

1. _____________ is a critical business function, a process that utilizes a variety of

activities.
Ans: _____________________

2. The Retail Exchange is a service that automates the _______________ between

buyers and their suppliers.
Ans: _____________________

3. The retail market is complex and ___________.

Ans: _____________________

4. ________________ is one of the toughest jobs amongst white collar workers.

Ans: _____________________

5. ____________ goods require easy access, allowing the customer to quickly make a
purchase.
Ans: _____________________

B. State TRUE or FALSE:

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 6. Retailing is not about making a sale; it is about keeping customers for life.
Ans: _____________________

7. Today, retailers’ marketing organizations are under no pressure to deliver results.

Ans: _____________________

8. A marketing strategy can serve as the foundation of a marketing plan.

Ans: _____________________

9. Retailers have many store location factors to consider when choosing a place
for their business.
Ans: _____________________

10. The second element in the markdown process is timeliness.

Ans: _____________________

Section B: Short Answer – Answer Any Three Questions Total Questions: 5

Each Question carries 3 marks each

1. What is the nature of exchange?

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2. Define Pricing.
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3. What is a cost leadership Strategy?
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 _______________________________________________________________________
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4. Write a short note on Customer Care.
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5. Define Retail pricing.
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Section C: Long Answer – Answer Any One Question Total Questions: 3

Each Question carries 6 marks

1. Explain services marketing theories.

2. Explain marketing strategy concepts.
3. Describe selection of the best site in detail?

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Mar 2011