TABLE OF CONTENT:
1.0 EXECUTIVE SUMMARY.............................................................................................................................3
2.0 THE PROPOSED BUSINESS......................................................................................................................4
3.0 COMPANY OVERVIEW.............................................................................................................................5
3.1 MANAGEMENT.............................................................................................................................................5
3.2 COMPANY DETAILS.....................................................................................................................................5
4.0 DESCRIPTION OF BUSINESS...................................................................................................................6
4.1 FUTSAL IN GENERAL...................................................................................................................................6
4.2 SPORTS PLANET (FRANCHISOR) BACKGROUND..........................................................................................6
4.3 INDUSTRY OVERVIEW...............................................................................................................................10
4.4 MISSION STATEMENT................................................................................................................................10
4.5 SHORT TERM OBJECTIVE..........................................................................................................................10
4.6 LONG TERM OBJECTIVE............................................................................................................................10
4.7 ORGANISATIONAL CHART.........................................................................................................................11
4.8 LEGAL STRUCTURE...................................................................................................................................12
4.9 PROFFESIONAL ADVISERS.................................................................................................................12
5.0 PRODUCTS AND SERVICES...................................................................................................................13
5.1 FUTSAL BUSINESS.....................................................................................................................................13
5.2 F & B BUSINESS........................................................................................................................................13
5.3 UNIQUE FEATURES & KEY SUCCESS FACTORS.........................................................................................13
6.0 MARKET AND COMPETITON...............................................................................................................17
6.1 INDUSTRY & MARKET ANALYSIS.............................................................................................................17
6.2 TARGET MARKET......................................................................................................................................17
Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business
PREPARED BY: (Akmal, Please change the details below to your own details)
Mr Ahmad Akmal Bin Omar
Executive Director
Sports Planet Sdn Bhd (582746-M)
E-mail: horrwai@sportsplanet.com.my
Mobile: +60 12 3735234
Tel: +60 3 7781 2373
Fax: +60 3 7781 2393
F-3-3, Block F,
Plaza Damas,
60 Jalan Sri Hartamas 1,
Taman Sri Hartamas,
50480 Kuala Lumpur.
24 May 2005
Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business
Zaba Samura (M) Sdn Bhd’s business plan is outlined in this business loan proposal. Zaba
Samura (M) Sdn Bhd will be franchising Sports Planet Sdn Bhd’s futsal business as well as
running other futsal related support businesses.
Zaba Samura (M) Sdn Bhd was incorporated on 29th March 2005. It is a newly established
company specifically created to become a franchisee of Sports Planet Sdn Bhd to provide futsal
pitch facilities in Cheng, Melaka.
This Melaka Sports Planet franchise project has been planned since last year to fill a niche that
exist in the state of Melaka for indoor games facilities particularly futsal.
Zaba Samura (M) Sdn Bhd under Sports Planet franchise programme will be offering high class
standard of futsal facilities as well as badminton facilities as secondary business. Zaba Samura
(M) Sdn Bhd will also providing futsal and badminton event management service which will
cater niche from government and private sector
Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business
Zaba Samura (M) Sdn Bhd is committed to join the Sports Planet Franchise Program as their
franchisee and will work closely with Sports Planet for the setting-up and operating of a stable
and profitable business.
Under Sports Planet Sdn Bhd’s guidance, training, assistance, advice and marketing as provided
in their franchise programme, Zaba Samura (M) Sdn Bhd will keep overhead expenses low. This
will enables us to offer our customers a high quality product and service at competitive prices.
There are approximately 100,000 families (Akmal please find out the number please) in the state
of Melaka and the study that we conduct last year proves that the popularity of futsal has grown
exponentially in Melaka due to numerous factor that will be discussed in the next section of this
proposal.
Zaba Samura (M) Sdn Bhd futsal venue (Sports Planet (Melaka)) will be located at Lot 694
Solok Tampoi,Mukim Cheng Melaka. The futsal venue will be aggressively promoted through
all the Sport Planet marketing channels. This includes the Sports Planet website, website, futsal
magazine, buntings, posters, leaflets, newspapers advertisements, e-mail blast and futsal
tournaments. We will also consistently send out flyer to customer to spread the news about our
product and services to the public. Banners and signage will also be installed in strategic
location to market and promote the venue.
Zaba Samura (M) Sdn Bhd requires a total initial investment of RM601,400.00 to set-up and run
the business (total project cost). Zaba Samura (M) Sdn Bhd is seeking a loan amount of
RM601,400.00 (100% of the total project cost).
Zaba Samura (M) Sdn Bhd conservatively estimate 20 to 30 hours of pitch rentals a day during
the first two month of operations, and anticipates an increase in sales to 30 to 40 hours of pitch
rentals a day within the year. The hourly rental rate we will be charging ranges RM50 per hour
per court for normal hours and RM80 per hour per court for peaks hours. Assuming that Zaba
Samura (M) Sdn Bhd starts operating in August 2005, we expect to complete the first year of
trading with at least RM216,000 of gross pitch rental by end of this 2005 and RM864,000 by
end of 2006. A financial forecast is provided in a below section.
Our target timeline is to start renovating and setting up the venue in mid June 2005 and launch
for business in early August 2005.This time line is based on the assumption that renovation
work take an average of 6 weeks to complete.
Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business
(Akmal – Your key management looks VERY WEAK and VERY YOUNG. Can you get more
older people with more experience to make your management look stronger? I don’t think the
banks are going to lend money to two 23 year old people, and one 19 year old person. Try to
build up your management team to include some adults.)
Investors: (Akmal - Please fill this up if you have a legal firm advising you)
Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business
Futsal is the official five-a-side indoor soccer game and the only indoor soccer recognized by
FIFA. Futsal is beginning to take the country by storm as more and more soccer players,
coaches, clubs and associations discover the unique and positive qualities of Futsal. It is a game
played around the world as many of today’s world stars began their youth soccer by playing
Futsal. The Brazilians attribute their world soccer success to Futsal. Pele, Zico, Socrates,
Ronaldo and Bebeto grew up playing Futsal and credit Futsal with developing their skills.
The term FUTSAL is the international term used for the game. It is derived from the Spanish or
Portuguese word for “soccer”, FUTbol or FUTebol, and the French or Spanish word for
“indoor” SALon or SALa. The game is commonly referred to as Five-A-Side or Mini-Soccer.
Twelve million players in over 100 countries play it throughout the world. Futsal is played on
basketball sized courts, both indoor and outdoor. The game does not require the use of dasher
boards as does other versions of indoor soccer; therefore, it is a very economical and safe sport.
It is played with the touchline boundaries with no walls to bang the ball against. The official
ball is a special low bounce ball that is heavier and smaller than an official size 5 soccer ball.
The ball forces a player to use their skill rather than the ball’s bounce to propel it. It is a
complete skill game.
Futsal was introduced in Malaysia 3 year ago. Sports Planet was the pioneer of futsal in
Malaysia, and one of the first company to provide futsal facilities to the public. The number of
players/customers in Malaysia has increase tremendously during the past 3 years making futsal
one of the fastest growing business opportunities in Malaysia.
The Sports Planet (Sunway) venue is also the single largest indoor soccer venue in Malaysia, as
officially recognized by The Malaysian Book of Records. It has 11 indoor artificial turf pitches
and is situated in a 100,000 square feet sports centre in Sunway just off the Kesas Highway.
Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business
In August 2004, Sports Planet achieved another milestone by being officially registered as a
franchisor with the Registrar of Franchises under The Ministry of Entrepreneur Development
(Kementerian Pembangunan Usahawan) as required by the Malaysian Franchise Act 1998.
In April 2005, Sports Planet first franchise venue opened for business in Kuching, Sarawak.
Sports Planet (Kuching) has been a phenomenal success in terms of profitability. Within the first
month of operation, Sports Planet (Kuching) was immediately profitable. Business has been so
promising that the Sports Planet (Kuching) franchisee decided to expand from the initial 4
pitches to 7 pitches after just 1 month of operation!
Sports Planet is committed to the development of the sport of futsal in Malaysia. Our pitches are
provided at value for money and affordable price so that the sport is accessible to the masses.
We’re expanding rapidly and intend to open up more indoor soccer venues with the aim of
establishing our brand in every Malaysian state.
Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business
Spacious seating and cafe area. Notice the comfortable tables and chairs, and carpeted floor. Our
registration counter is at the far end of this picture. Adidas is Sports Planet’s official sponsor.
Every month Sports Planet has estimated total of 107,100 customers playing at our 6 venues.
(Note: the customer statistic were based on actual average customer attendances for the year
ending December 2004 at Sports Planet Subang Jaya, Subang Grand, Shah Alam, Alor Star and
Ampang)
The leading soccer brand in the world Adidas, and the leading isotonic drink in Malaysia
100Plus, has made ties with Sports Planet as partners for all Sports Planet current and future
venues. Sports Planet is currently the only indoor soccer operator that has partnership with both
these 2 leading brands.
Sports Planet is also a corporate partner of Celcom, Real Rewards, Real Madrid Supporters
Club, Citibank (Malaysia), OSK (Malaysia), Futsal de Salao Training School, English Premier
League Supporters Club and more. Together with these partners and event organizers, we have
been able to establish Sports Planet as the premier and leading indoor soccer brand in Malaysia.
Sport Planet is the only futsal operator franchising their business and expertise. We have passed
the stringent due diligence and approval process required by the Ministry of Entrepreneurial
Development. Sports Planet controls an estimated 50% of the futsal market in Malaysia. Sports
Planet is committed to expand its business through franchising and will provide 100% support
and commitment to help, assist and guide their franchisees to make their franchisee business
profitable and successful.
Sports Planet success recipe in the futsal business is proven with their excellent track record.
Sports Planet is also currently looking forward to expand their business regionally and globally
and are in advanced discussions to set up futsal venues in Saudi Arabia and Indonesia.
Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business
The Malaysian Government, under the Ministry of Youth and Sports, has also shown great
interest and supports for the sport of futsal.
1 Vacancy
Venue Manager
2 Vacancies 2 Vacancies
Food & Beverages Supervisor
Zaba Samura will be organizing events and activities to help promote our futsal business. We
will work closely with the local government bodies, corporate companies and private association
to organize event such as team building, family days, in-house friendly tournaments and much
more.
Zaba Samura (M) Sdn Bhd will also organising in-house futsal event and tournament to generate
more revenue and publicity for our futsal courts / pitches
With the advice of Sports Planet, Zaba Samura will be using the FIFA approved Decoflex™
material.
The Decoflex™ Universal Sports Surface is unique and has been designed for the most
demanding sports conditions. By incorporating a resilient black rubber base mat that can be
supplied in a variable thickness, the Decoflex Universal Sports Surface can be optimized for just
about any sport requirement. A tough, seamless 2-component polyurethane wear coat is applied
Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business
to the base mat, topped with a colored polyurethane top coat (available in 12 standard colors)
ensuring optimum playability and durability.
The discerning sportsman will prefer the cushioned indoor seamless polyurethane Decoflex™
Universal Sports Floor because it is designed for the most demanding sports conditions. The
surface is unique by incorporating a resilient black rubber base mat that can be supplied in a
different thickness, the Decoflex™ Universal Sports Floor can be optimized for just about any
sport requirement. The superior quality of the Decoflex™ Universal Sports Floor is not only
appreciated in sports centers, the surface is also a great alternative as a resilient, sound absorbing
multi use floor for dance halls, aerobic rooms, fitness centers, school halls and catering facilities.
Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business
Decoflex Specifications
Sports Planet is using the Decoflex™ Universal Sports Surface at Sports Planet (Subang Jaya)
and Sports Planet (Kuching). The response from their customer has been extremely good. They
are using the Decoflex™ Universal Sports Surface in all their future venues.
Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business
Besides offering the unique Decoflex™ material to it s customers, Zaba Samura will also be
following the same success formula that Sports Planet currently uses. All Sports Planet venues
are attractive, clean and provide a comfortable hang-out area in the lobby or common area. This
is one of the critical success factors of Sports Planet. The lobby / common area will be equipped
with comfortable and classy chairs and table to create extremely pleasant environment for
customers to listen to music and/or watch Astro on the big screen projector provided.
Sports Planet (Sunway) lobby area as role model for Zaba Samura.
Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business
With the increasing number of futsal venue in Malaysia, the futsal in Malaysia is very popular
and well accepted.
In just 2.5 years, Sports Planet has managed to grow to 6 venues. This is a strong indication that
Sports Planet has been enjoying enormous business growth.
There is no fear that futsal is a temporary fad and trend. Futsal is a direct implementation of
soccer, which is clearly the most popular sport in Malaysia (and worldwide) for many years.
Soccer in Malaysia has its own limitation – rainy weather, gender, safety and facilities, poor
conditions of pitches etc are the main factors limiting the development of soccer in Malaysia.
Futsal allows people to play at any time, night or day, rain or shine. It provides a safe
environment so that even females can enjoy the game of futsal. In short, futsal allows people to
play soccer indoors without any of the limitations of outdoor soccer.
Zaba Samura customers are identified as the group of people enthusiastic about soccer and
futsal, and people who practice a healthy lifestyle by mean of sports, recreation and regular
exercise.
The target market that Zaba Samura intends to penetrate includes people with all level of
employment backgrounds and demographics.
Our product and services are affordable, and can be enjoyed by everybody. Playing futsal is in
fact relatively cheap compared with other kind of sports and recreation.
Due to the fact the Zaba Samura is operating a franchise business, it will register with the
Malaysian Franchise Association. This is to expand its networking and business ideas that can
be harnessed at forums and seminars organized by the association from time to time
We target to increase the number of customer to 30 to 50 groups of people per day after three
month running the business.
Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business
Zaba Samura will be in close contact with its customer. We will send out our latest promotions
and campaigns through email. We will grow our customer database by requiring our customers
to sign up as members free of charge.
6.6 Competition
Currently, there is only one other futsal venue in Melaka. It is located in Ayer Keroh, Melaka.
Our analysis of this competitor shows us that they:
Are not providing a venue of high quality ie. poor pitch conditions.
Are not promoting themselves aggressively
Do not host tournaments and activities
Do not have the support system, operations know-how, marketing systems and support
of a large organization like Sports Planet
(Akmal – Can you provide more info on the competitor: How many pitches? What materials?
Pricing? Etc)
Business Loan Proposal
Zaba Samura Sdn Bhd
Sports Planet Franchise Business
Sports Planet
E-mail Blast!
Website
www.sportsplanet.
Free week com.my
Launch!
Tournaments &
Events
Signboards
Newspaper
Advertisement
Smart
Word of Mouth
Partnerships
7.1 Leaflets
Each Sports Planet franchisee venue will receive a Sports Planet designed leaflet that has the
following features and information:
Location Map of the franchisee’s Sports Planet venue
Contact details – address, fax and telephone number
Booking telephone number
Facilities provided in the venue
Pricing
Sports Planet logo
The franchisee will initially need to print 5000 leaflets to distribute at the areas around their
venue everyday for the whole of the first month. After the first month, leaflets will need to be
distributed once every week at popular areas around their venue.
Citibank (Malaysia)
Real Rewards
OSK Loyalty Card
MyKelly Services Loyalty Card
As smart partners of these organizations, Sports Planet provides discounts to the partner’s
privilege customers in return for free advertising to the partner’s customer base. As a Sports
Planet franchisee, the franchisee’s venue will immediately be covered by these smart
partnerships, and will obtain exposure and coverage by these smart partners.
7.6 Signboards
Large, bright and attractive signboards at the entrance of the franchisee’s venue are very
important. All signboards will be designed by Sports Planet. The signboard will serve as a
identifier of the location, and a media to advertise the booking telephone numbers of the venue.
As a Sports Planet franchisee, Sports Planet will inform all tournament organizers that have
organized tournaments in the past at Sports Planet of the franchisee’s new venue. This will help
initiate tournaments at the franchisee’s venue.
Sports Planet is committed to working closely with its franchisees and making sure they
succeed. We will take you from the very first step of choosing a suitable venue location right up
to the setting-up and running of a stable and highly profitable business. Together with Sports
Planet, you can be assured of setting up your futsal business with less risk, at a much cheaper
cost, with minimal operational hiccups, strong profits, knowledge transfer, full training support,
full marketing reach, and greater success.
As a Sports Planet Franchisee, we will receive the following support and assistance from Sports
Planet to get our business up and running profitably:
Operations manual on all aspects of running the business
Full consultation advice on the layout of the selected venue (pitch location, pitch size, main
counter etc)
Cash-flow forecast with detailed costing.
All materials, setting-up and installations will be taken care of by Sports Planet, ensuring
best prices for top quality materials
Marketing advice and techniques
Proprietary billing system that provides online and real-time reporting of your business
Cross marketing of your venue with all other Sports Planet locations, website and in-house
futsal magazine
Cross marketing via Sports Planet e-mail database (approximately 10,000 customer e-mails)
Cross marketing of futsal tournaments, event organizers and corporate contacts
Sponsorship by adidas and 100Plus (exact sponsorship value is subject to confirmation from
these partners). Immediate partnership with all Sports Planet corporate partners such as Real
Rewards, Real Madrid Supporters Club, Citibank (Malaysia), OSK (Malaysia), MyKelly
Loyalty Card, Futsal de Salao Training School, English Premier League Supporters Club and
more.
Hands-on training of your managers and supervisors. Comprehensive training program and
manuals to be provided
And much more.
9.0 Financials