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Agent Name, Lutcf CPCU

Farmers Friendly Agency


4700 Wilshire Blvd.
Los Angeles, CA 90010
Bus. (323) 555-1234
Fax (323) 555-9999

INTRO LETTER 2 -- TARGET MARKETING

SAMPLE
USE YOUR OWN WORDS

February 7, 2011

«FirstName» «MiddleName». «LastName»


«Street Address»
«City», «State», «Zip»

Dear «FirstName»

In today's complex business environment, every financial decision can have a


significant impact on your firm. Therefore, it is important that each decision be
made carefully to get the best return on your dollar.

Choosing your insurance carrier is one of the most important decisions you'll make.
There are many options available and we can be very valuable to you in this selection
process. We have developed an in-depth knowledge of your industry which has
become an important tool in analyzing your insurance needs.

I'll be calling you in the next few days to discuss how you can take advantage of our
successful insurance programs.

Sincerely,

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