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˜ To estimate the proportion of people switching brands
because of health concern

˜ To determine factors that led to choosing a particular

brand of cigarette

˜ To study the extent of change in brand loyalty among

cigarette smokers, due to change in certain factors
determining the brand selection

˜ To find out the various reasons for smoking

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To find the brand preference and factors influencing the

switching consumer behoviour
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 in and around Manipal-261
respondents

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˜ Yvailability is a major factor influencing brand selection

companies should ensure proper distribution to retain their
market share.
˜ Since health concern plays an important role in brand
switching companies can come up with cigarette which is
less harmful.
˜ Since the survey reveals a growing number of female
smokers cigarette companies can come up with new brands
targeting female.
˜ The information from this survey can be used as an
awareness tool against smoking or for promotion of
cigarettes.