by Mac Fulfer

A Communications Breakthrough

MAC FULFER
Attorney at Law • Author • Face Reader

3604 West 6th Street

Fort Worth, Texas 76107

(817) 737-6934 • (817) 336-3445

AMAZING FACE READING • A COMMUNICATIONS BREAKTHROUGH

BY MAC FULFER • (817) 737-6934
 THE HISTORY OF FACE READING
Before the development of what is today called
“modern psychology”, cultures and civilizations around
the world had for thousands of years recognized the
fact that a person’s character, history, and potentials
are reflected in the face.
The idea that the personality and character might be
linked to the features of the face has been a provocative
one and has engaged some of the finest minds
throughout history, both in eastern and western
civilizations. Among the classical scholars of ancient
Greece who wrote about “physiognomy”, the
scientific name for face reading, were Aristotle, Plato,
Aristophanes, Hippocrates and Pliny. In Imperial
Rome, face reading was considered an honorable
profession. It has been a branch of Chinese medicine
for centuries.
With the rise to power of the Catholic Church in the
West, especially during the Inquisition, many forms of
research and esoteric knowledge fell into disrepute.
In fact, during the 1500’s, Queen Elizabeth I let it be
known that anyone claiming to have knowledge of
physiognomy or “fantastical imaginations” would be
stripped to the waist and whipped until bloody. It
was outlawed again during the reign of George II, but
research continued. Many greats and near greats
studied and wrote about face reading, with the most
notable body of works written by scientist Charles
Darwin and German pastor and poet, Johann Kasper
Lavater. Even the famed financial analyst, Charles
Schwab not only used face reading, he also wrote the
forward for a publication on how to find the right job
by using physiognomy.
The decline of face reading in modern times was due
in large part to the discrediting of another competing
AMAZING FACE READING • A COMMUNICATIONS BREAKTHROUGH
BY MAC FULFER • (817) 737-6934
study of human character called phrenology. The
phrenologists claimed that the bumps on the head were
caused by the brain development beneath and that by
studying the bumps you could understand the mind of
the subject. The development of scientific brain
mapping proved this theory to be in error and in an
overreaction the scientific community ignored or
abandoned many other valuable areas of inquiry
including physiognomy and even hypnosis.
How does it work?
We are all face readers, almost from birth. Our face
becomes our personal representation or metaphor for
who we are. It is how we are identified. Even more
significantly, as we take ourselves through the world
and as each person we meet responds to us they are
responding in part to our face. The response that we
get from each person we meet in turn affects how we
perceive ourselves. Our self-perception affects how
we think and feel which in turn affects not only the
lines in our face but even its physical form. In one
sense our habitual patterns of thought and feeling are
etched in our face.
What shapes our face is both “nature” and “nurture”.
On the nature side we could say that the structure of
our face is genetic. It is true that we can trace certain
personal features such as ears that stick out, a
particular type of nose, or a strong chin just by looking
at the family photo album. However, in our family of
origin we also hear things like, “you have your
grandpa’s independence,” or “you have your uncle’s
nose for business” or, “you have your father’s
competitive drive.” If you look closer you may notice
you also inherited the physical feature that indicates
that trait.
On the nurture side of the equation, life events shape
our face. Or put another way our face is shaped by
the way we use it. We readily accept that we can
change our bodies. If we want bigger muscles we
sign up for a health club, and we are not surprised
when we see results. Yet, we seldom stop to consider
that our faces are just as changeable. In fact, our
faces are even more affected by our attitude, outlook,
and emotions than our bodies because our face is our
most expressive feature. Just as your senses develop
your mind and your inner world, that inner self is
reflected in your face as you react and respond in
every waking moment. For example if you are a
person who requires of yourself a forced mental focus
as a habitual pattern, you will develop those two
vertical lines you can see between the eyebrows.

AMAZING FACE READING • A COMMUNICATIONS BREAKTHROUGH

BY MAC FULFER • (817) 737-6934
 LEARNING TO READ FACES
When we start to look at faces one of the first things
we notice is that faces are not symmetrical. This fact
gives a tremendous insight into the changes in a
person’s life.
When reading a face one of the first things I do is to
mentally draw an imaginary line down the center (from
forehead to chin) and notice all the differences between
the left half and the right half of the face. (Remember
it is not your left and right but the left and right of the
person being read.) Everything counts, including the
differences in the lines, eyebrows, eyes, the sides of
the nose, nostrils, cheeks, ears, etc. The more
noticeable the difference the more significant the
meaning. It is a scientific fact that the left half of our
brain controls the right side of our body including
everything on the right side of our face. While, at the
same time, the right half of our brain controls everything
on the left side of our body including the left side of
our face. (It does not make any difference if you are
left or right-handed, This is true regardless of
dominance.)
Left brain functions can be described as dividing the
world into monads of data, which we organize into
logical sequences to predict an outcome. Our left
brain is like our computer. It is concerned with facts,
logic, data and linear time and that part is reflected on
AMAZING FACE READING • A COMMUNICATIONS BREAKTHROUGH
BY MAC FULFER • (817) 737-6934
the right side of our face. We could say that the right
side of our face reflects how we take ourselves out
into our external or business world.
On the other hand the right half of our brain is
concerned with non-linear or global consciousness.
For our purposes we can describe right brain functions
as our imaginative, intuitive, emotional, dream, or
childhood world which is reflected on the left side of
our face. We could say the left side of our face is our
personal side.
When we see a face that is asymmetrical we can see
that the person may have one style in their personal
life but have a very different perspective in their
professional or business life. For example, from the
difference in “eye angle” we may be able to determine
that a person who has a left eye that angles up but a
right eye that angles down is optimistic when it comes
to personal matters or relationships but expects
problems in their external world and may be more
guarded or pessimistic about outcomes in business.
Each time there is a very noticeable difference between
features on the left side of the face from those on the
right there is a difference between the person’s
personal life or inner world and their business life or
external world.
Eyes - Showing Stress

Anytime we experience mental stress we also have a corresponding physiological response: our eyes “float” up.
This appears as white showing between the eyelid and the iris, or colored part of our eye. Our eyes are in a constant
expressive dance. With each even mildly stressful feeling or thought, they will react to indicate our true mental state.

Stressed (some white showing below iris) • Mental Stress

When the white is showing between the iris and the lower lid in
both eyes, it indicates mental or emotional stress and possible
fearful feelings or worry. If there is more white showing in your
left eye, the stress is about concerns in your personal life. If
there is more white showing in the right eye, the stressful thoughts
or feelings are related to business, professional or financial
factors.

Violent (white shows above iris)

• Stressed to the point of possible violence

If you see someone with the white showing above the iris, it
indicates not only stress but also that the person may react in a
violent manner. For example, a person who is approaching the
psychological flight-or-fight threshold may have white showing
above the iris.

Disconnected (white is showing all the way around the iris)

• Mental disconnect
• State of shock

If you see someone with the white showing all the way around
the iris, be careful. This indicates someone who may be in a
state of extreme mental disconnect and may not even be aware
of his actions. You will sometimes see this in a person who is
going into shock after a catastrophic event or who is under the
influence of dangerous drugs.

Reprinted from Amazing Face Reading © 1996 all rights reserved

AMAZING FACE READING • A COMMUNICATIONS BREAKTHROUGH

BY MAC FULFER • (817) 737-6934
Eyelids - Bottom lids

Wouldn’t you like to know if a person is open to what you are saying or if they are closed off with wariness,
suspicion, skepticism, shyness or a judgmental stance? You can know a person’s true attitude even when they are
maintaining a pleasant smile just by checking out their bottom eyelids. When we are open and positive, our bottom
lids become more curved to let in more light. When we become guarded or defensive, our bottom lids will become
almost straight or flat.

Straight (bottom lids are straight across the eye)

• Guarded
• Extremely loyal to friends
• Screens out information
You are maintaining an emotional distance or self-protective
attitude. You may be suspicious, fearful, mistrusting, anxious, or
even shy. You keep your guard up and can be initially difficult to
approach. Once you accept someone, however, you can be a
most loyal friend, lover, spouse, or supporter.
If someone’s bottom lids become straight while you are talking
to them, the person has become suspicious and guarded. They
are screening information through a wary, mistrustful mental filter.
If the lid is straight on the left side only, the person is suspicious
on a personal level. If the right side only is straight, the person is
wary of the information being received or of something occurring
in their external environment or professional life.

Curved (bottom lids are curved)

• Open and receptive
• Non- judgmental
• Willing to listen
You are positive, receptive and open to people and new ideas.
You are willing to take in and want to consider all the facts and
information.
If a person’s lids become more curved as you talk, then he or she
has just become more open to you and is truly listening to
whatCurved (bottom lids are curved)

Cutting Pupils (top lids cut pupils in half)

• Internal agenda
• Very different world view
If you see someone who has the top lids cutting the pupils in half,
this can be a danger signal. It is frequently seen on violent
criminals and terrorists. It indicates that the person’s internal
agenda is more real to them that anything in the external world.

Reprinted from Amazing Face Reading © 1996 all rights reserved

AMAZING FACE READING • A COMMUNICATIONS BREAKTHROUGH

BY MAC FULFER • (817) 737-6934
 ADDITIONAL SIGNALS

How can we tell when someone is open and receptive to what we are saying? Some additional signals that will tell
us when a person is receptive are included in the following checklist. Equally important are those subconscious
early-warning signals that indicate that the person is rejecting what is being presented. For the purpose of clarity in
the checklist, the buyer is the one receiving the information and the seller is the person presenting the information.

Positive signals Negative signals

• Buyer’s bottom lids are rounded or curved. This
indicates a willingness to hear the information before
passing judgment.
• Buyer gestures with open palms or palms displayed
in the direction of the seller with fingers slightly cupped.
This is a gesture of mental integration.
• Buyer has a relaxed body posture and relaxed
facial expression. Remember that we tense our
muscles when we feel threatened, frightened or
defensive.
• Buyer’s gestures and facial expressions are
congruent. For example, the buyer nods his or her
head yes when listening and responds positively, smiling
and laughing at appropriate times.
• Buyer’s body movements are synchronous with
seller. Look for the buyer’s pattern of gestures and
body movement to mirror, match, or be in harmony
with those of the seller.
• Increase in the buyer’s self-disclosure. Notice
when the buyer starts revealing more of his or her
thoughts, and displaying a greater willingness to
express feelings.
• Buyer is willing to make direct eye contact and
appears open and enthusiastic.
• Buyer rubs his or her chin. While this might
indicate that the buyer is feeling a little uncertain, it
can also signal the buyer’s subconscious
acknowledgment of the seller’s expertise or authority.
• Beware of the smiling face with straight bottom
lids (the lower eyelids are straight across, covering
part of the iris of the eye and the wrinkles below the
eye seem to disappear). This can indicate an underlying
wariness, guardedness or even anger that is not being
expressed.
• Watch for stiff-fingered palms and an extended,
rigid thumb. This is a control gesture warning people
to remain at a distance. It also telegraphs, “I will not
give up my position.” · Also notice rigid or stiff body
postures, like arms folded tightly across the chest or
tight, frozen facial expressions. When these are
coupled with either little or no body movement or
sudden, erratic body movements, they are warning
signs. The buyer is not relaxed and happy.
• Additional negative signals include: running or
rubbing an index finger back and forth under the nose;
rubbing the face; pulling the hair; or rubbing the back
of the neck.
• Be aware of incongruent body signals, such as
shaking the head “no” when responding to a positive
statement. Incongruent body signals often telegraph
an internal conflict that isn’t being expressed.
• Indicators of strong resistance include any or all
of the following: buyer crosses their arms across their
chest, crosses their legs and turns them away from
the seller, turns their legs toward an exit, looks away,
turns their back, or closes the door in your face.

AMAZING FACE READING • A COMMUNICATIONS BREAKTHROUGH

BY MAC FULFER • (817) 737-6934
Without a doubt, the greatest asset in sales is the ability
to communicate. A successful sales person is often
perceived as having a natural gift of gab. However,
contrary to what we may think, the most important
component of communication is not the ability to speak
well, but rather the ability to listen well.
Becoming aware of the fact that every gesture, facial
expression and body movement is an indication of an
undisclosed thought or feeling will expand your
communication skill beyond measure. When observing
gestures and body movement as communication,
remember that timing is of the essence. By becoming
consciously aware of the context of the situation, you
will discover hidden reactions. Ask yourself, “What
happened or was being said when the gesture was
made?” It will often give you a deeper insight into the
person’s unexpressed inner thoughts and feelings.

AMAZING FACE READING • A COMMUNICATIONS BREAKTHROUGH

BY MAC FULFER • (817) 737-6934
 SAMPLE READINGS
THE CHANGING FACE --------------------------------------------------------------------------------------------
------------

Timothy McVeigh as a high school Timothy McVeigh in Fort Riley, Timothy McVeigh at time of arrest.
senior in 1986. Kan. yearbook.
FACIAL SYMMETRY -----------------------------------------------------------------------------------------------
------------

Albert Einstein: Listed demands in an April

1914 letter to his wife. He described Mileva
as “an unfriendly, humorless creature who does
not get anything out of life and who, by her
mere presence, extinguishes other people’s joy
of living.”

Warren Christopher

SPOTTING STRESS ------------------------------------------------------------------------------------------------

-------------

Marshall Applewhite: Donald Dugan: 1st Rick Pantoja: Killed

Wanda Holloway: Pom-Pom Mom Heaven’s Gate Leader Bosnian casualty. while assaulting police
officer.
AMAZING FACE READING • A COMMUNICATIONS BREAKTHROUGH
BY MAC FULFER • (817) 737-6934
 SAMPLE READINGS
WHO’S GOT THE POWER -----------------------------------------------------------------------------------------
-----------

Bill Clinton: winner by a

nose.
Machiavalli: Power Politi-
cian, author of “The Prince.”
Dain Hancock: President of
Lockheed Martin Tactical Claire Morris: Perfect SAT
Aircraft Systems. score.
KEEPING SECRETS ------------------------------------------------------------------------------------------------
------------- Darlie Routier: Follows
her attorney’s advice and
keeps silent.

Mark Furhman: takes the

Fifth - deals blow to
police credibility.

REVEALING LIPS --------------------------------------------------------------------------------------------------

------------- Robert Tilton: smile says
it all.

Menendez Brothers:
convicted murderers.

AMAZING FACE READING • A COMMUNICATIONS BREAKTHROUGH

BY MAC FULFER • (817) 737-6934
AMAZING FACE READING • A COMMUNICATIONS BREAKTHROUGH
BY MAC FULFER • (817) 737-6934
About the book . . .
Face Reading is a means to a deeper communication with Amazing Face Reading includes:
every person you meet. Fulfer takes this art/science out of ♦ 275 illustrations
the realm of the mysterious and into a hands-on method of
♦ Sales Applications
learning. The most comprehensive, easy-to-use book of Face
Reading available today, Amazing Face Reading is organized ♦ Understanding gestures
in an encyclopedic format and lavishly illustrated. It takes ♦ Guide to personality profiles
you through faces, top to bottom, detail to gestalt, gesture to ♦ Sample readings
metaphoric meaning. This how-to guide is so easy to use that
♦ Face reading quiz to test yourself
you can begin to read faces before you even finish the book!
♦ Checklist to begin reading faces
immediately

ORDER FORM
To order additional copies of Amazing Face Reading: For information about Face Reading Classes,
Telephone Orders: Presentations, Seminars and Jury Selections,
Call the Connections Bookstore: (817) 923-2320. Have Call:
your AMEX, Optima, Discover, VISA or MasterCard (800) 697-6097 or
ready. (817) 336-3445 or (817) 737-6934
Postal Orders: Mac Fulfer
P.O. Box 100904 email: mac@amazingfacereading.com
Fort Worth, TX 76185

Quantity Total Order Information:

Books _______ @ $17.95 each $_____________ Price: $17.95 each

Sales Tax (TX residents only) $1.48/bk $_____________ Sales Tax: Texas residents add 8.25% to
3 95 total cost of books. ($1.48/book)
Shipping (See at right) $_____________
Shipping charges: $3.95 for 1 to 2 books.
Checklist _______ @ $1.00 each $_____________ $7.90 for 3 to 4 books. Or if you want to
Total $_____________ skip the math, send $23.38.

Send to — Please Print

Name______________________________________________________________________________
Address____________________________________________________ Apt. No._______________
City______________________________________________ State_________ Zip_______________
Phone: Work (________)______________________ Home (________)_______________________

AMAZING FACE READING • A COMMUNICATIONS BREAKTHROUGH

BY MAC FULFER • (817) 737-6934