STEVEN ANDREW KROO

17643 Chase Street Northridge, CA 91325 818-826-9316

OBJECTIVE: TO OBTAIN A POSITION IN OUTSIDE SALES MANAGEMENT FOCUSED

ON INCREASING MARKET SHARE AND OUTPERFORMING THE COMPETITION THROUGH EXCEPTIONAL
CLIENT SERVICE AND INNOVATIVE MANAGEMENT STRATEGIES.
SUMMARY OF QUALIFICATIONS

* COMPETENT, RELIABLE, AND COMMITTED PROFESSIONAL WITH PROVEN TRACK

RECORD OF SUCCESS IN ASSUMING INCREASING LEVELS OF RESPONSIBILITY.

* CONCEPTUAL TALENT FOR SEEING "THE BIG PICTURE", PINPOINTING ORGANIZATIONAL OBJ
ECTIVES, AND SETTING GOALS AND PRIORITIES TO ACHIEVE THEM.
* ABLE TO REPRESENT A COMPANY WITH PROFESSIONALISM AND CONFIDENCE.
* ENJOY CHALLENGE OF NEW PROJECTS AND HANDLING SEVERAL PRIORITIES AT ONCE
* KEEN INTUITION, WARM, SINCERE, DOWN-TO-EARTH LEADERSHIP STYLE.
* OVER 19 YEARS EXPERIENCE IN SUCCESSFUL CUSTOMER RELATIONS.
* EXPERTISE IN ANTICIPATING AND RESPONDING TO CUSTOMER NEEDS.
* EXCEPTIONAL VERBAL AND WRITTEN COMMUNICATION SKILLS.

REPRESENTATIVE SKILLS & ACCOMPLISHMENTS

CUSTOMER RELATIONS-
* INCREASED CUSTOMER SATISFACTION INDEX FROM 78 TO 98% (KUNI)
* DEVELOPED EXCELLENT CUSTOMER AND INSURANCE RELATIONS (KUNI)
* FOSTERED REPEAT CUSTOMERS THROUGH CONSISTENTLY PROVIDING QUICK, WELL TIMED, AN
D PROFESSIONAL SERVICE. (KUNI, SINGLE SOURCE, EVERCOAT, US CHEMICAL, CONCRETE JU
NGLE)
* SUPERIOR IN THE IMMEDIATE RESOLUTION OF 100% OF CUSTOMER CONCERNS. (ALL)
TEAMWORK/PROBLEM SOLVING-
* EARNED A REPUTATION AS A VALUABLE AND COOPERATIVE COWORKER BY:
-BEING FAIR, HONEST, AND WILLING TO HELP OTHERS WHEN NEEDED.
-EFFECTIVELY RESOLVING CONFLICTS AT APPROPRIATE TIMES.
-ASSISTING ALL NEW EMPLOYEES AND OTHER STAFF TO BECOME FAMILIAR WITH POLICIES AN
D OPERATIONS.
* WITH 19 YEARS EXPERIENCE, DEVELOPED A STRATEGY FOR MAKING QUICK DECISIONS UNDE
R HIGH STRESS CONDITIONS, MAINTAINING COMPOSURE WHILE PRIORITIZING AND ORCHESTR
ATING THE MANY JOB FUNCTIONS.
* DEVELOPED AND COACHED 4 SEPARATE TEAMS OF 24 EMPLOYEES INTO ONE UNITED WORK FO
RCE THAT INTERACTED PRODUCTIVELY. (L&M QUALIFIED SPRAYERS)
* COORDINATED SALES ACTIVITY FOR 14 COMPANY AND 4 AGENCY EMPLOYEES IN 15 STATES
SALES & MARKETING EXPERTISE

* IMPLEMENTED INNOVATIVE, TRAINABLE, WORKABLE SYSTEMS DRAMATICALLY IMPROVING SAL

ES, CUSTOMER SERVICE, PROFITABILITY, AND DOWN TIME.
* CONDUCTED MONTHLY FORECAST MEETINGS TO ESTABLISH AGGRESSIVE GOALS.
* ORGANIZED THE CELEBRATION OF REGULARLY MET SALES OBJECTIVES.
* TRAINED AND COACHED SALES FORCE OF 16 TO RECORD SALES AND C.S.I. LEVELS.
* INCREASED MONTHLY SALES 32-40% ANNUALLY. (L&M SPRAYERS)
* COORIDINATED SUCCESSFUL TRADE FOCUS GROUPS IN NUMEROUS CITIES.
* IMPLEMENTED CUTTING EDGE MARKET STRATEGIES IN NUMEROUS FACILITIES.
* EXCEEDED 6 YEARLY REGIONAL GROWTH PLANS, STAYING WITHIN BUDGET
* INCREASED SALES 10% IN 2002, 12% IN 2003, 22% IN 2004 (REPRESENTS $42M
)
* AWARDED REGIONAL MANAGER OF THE YEAR 2002 (EVERCOAT)
* GREENFIELD BUILT AND MANAGED DESIGN & CONSTRUCTION FIRM

EMPLOYMENT HISTORY
2007- PRES SELF EMPLOYED CONCRETE JUNGLE LA, CA
2005- 2007 WEST. REG. SALES MGR US CHEMICAL MASS., OH
1999- 2005 WEST. REG. SALES MGR. ITW -EVERCOAT CINC., OH
1996- 1999 SALES MANAGER SINGLE SOURCE PORTLAND, OR
1994- 1996 NW DIVISION MANAGER L&M SPRAYERS TIGARD, OR
1991- 1994 ASSISTANT MANAGER KUNI CADILLAC BVTN., OR
1989- 1991 ESTIMATOR BEAV. HONDA BVTN., OR
1986- 1989 PAINTER/ASST. MGR. TLTN AUTOBODY TLTN., OR
EDUCATION & PROFESSIONAL EDUCATION DEVELOPMENT
NEWBERG HIGH SCHOOL GRADUATE (1984)
ADP SHOPLINK TRAINED (3 YEARS)
PERSONAL COMPUTER USER SINCE 1989
INTERNET USER SINCE 1994
REYNOLDS & REYNOLDS COMPUTER SYSTEMS (3 YEARS)
"COMMITMENT TO EXCELLENCE" SALES PROCESS (1997)
THE POWER OF THE INTERNET/WEB SITE DEVELOPMENT (1997)
"HOW TO SUCCESSFULLY MARKET YOUR BUSINESS" (1996)
SIKKENS "INCENTIVES TO MOTIVATE" (1994)
"THE POWER OF POSITIVE THINKING SEMINARS" (1993)
PERSUASIVE SELLING SKILLS (1992)
AMA "MANAGING THE DISTRIBUTOR NETWORK " (2004)
NUMEROUS DISTRIBUTION AND SALES RELATED SEMINARS
REFERENCES AVAILABLE UPON REQUEST