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  • Impulse Buying Questionnaire

    Diunggah oleh

    Dharmesh88
    14K tayangan1 halaman
    The document is a questionnaire survey about impulse buying behavior. It collects personal details like gender, age, occupation and income. It then asks respondents if they have ever done impulse buying and how much various factors like low cost, promotions, peer influence, and ads influence their impulse buying decisions on a scale from very strongly to least.

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    The document is a questionnaire survey about impulse buying behavior. It collects personal details like gender, age, occupation and income. It then asks respondents if they have ever done impulse buying and how much various factors like low cost, promotions, peer influence, and ads influence their impulse buying decisions on a scale from very strongly to least.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai DOC, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    14K tayangan1 halaman

    Impulse Buying Questionnaire

    Diunggah oleh

    Dharmesh88
    The document is a questionnaire survey about impulse buying behavior. It collects personal details like gender, age, occupation and income. It then asks respondents if they have ever done impulse buying and how much various factors like low cost, promotions, peer influence, and ads influence their impulse buying decisions on a scale from very strongly to least.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai DOC, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 1

    QUESTIONNAIRE

    I am conducting a survey on “Impulse Buying Behavior”.


    _____________________________________________________________________________
    _
    PERSONAL DETAILS

    Gender: Male Female


    Age Group: Below 25 Between 25-35 Between 35-45 Above 45
    Occupation: Business Service Self-employed Other_____
    Annual Income: Below 1, 50,000 Between 1,50,000-3,00,000
    Between 3, 00,000-5, 00,000 Above 5,00,000
    _____________________________________________________________________________
    _
    1. Do you have ever done the impulse buying?
    Yes No
    2. How much do the following factors influence you for the impulse buying?
    Very
    Sr.No. Factors Strongly Moderately Little Least
    strongly
    1. Low cost
    2. Promotional schemes
    3. Waited and made available
    4. By seeing others
    5. Willingness to try unusual
    6. Seen first time and picked up
    7. First sight attraction
    8. Child’s influence
    9. Wife’s/Husband’s influence
    10. Friends’ influence
    11. By watching recent ad. (To try latest)
    12. Salesman’s explanation/demo.

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