A SURVEY ON MEASURING CONSUMER BEHAVIOUR TOWARDS SMALL CARS.

Objective: To study the factors affecting consumer buying behavior towards small cars. Hypothesis: Ho: There is no significant influence of the factors affecting consumer buying behavior towards the choice of small cars. Questionnaire: 1. Gender: a. Male b. Female 2. Age Group: a. 20 - 30 b. 30 - 40 c. 40 - 50 d. 50 and above 3. Yearly Household Income: a. Less than 200000 b. 200000 - 400000 c. 400000 - 700000 d. More than 700000 4. I own a: a. Luxury car b. Small car c. Mid-size car 5. How many cars are there in your house? a. 1 b. 2 c. 3 and above 6. Do you wish to own a small car, as you already own a mid-size or luxury car? Yes / No 7. Why you bought your present car? (Rank from the highest center of preference)

a. b. c. d. e.

Increase in disposable income Better safety of roads Family needs Increase in family size Suits your lifestyle and personality

8. Which brand do you prefer? (Rank from the highest center of preference) a. Maruti b. Hyundai c. Toyota d. Tata e. Ford f. Volkswagen g. Honda h. BMW i. Chevrolet j. Other(s) ___________ 9. You decided to buy a car brand because of: (Rate best 3 factors from 1 to 3 in order of your preference) a. Affordable price b. Comfort c. Manufacturer s image d. Safety e. After sales service f. Mileage 10. Rate your existing car in terms of understated Features on a scale of 1 to 4 where 1. Highly satisfied 2. Satisfied 3. Dissatisfied 4. Highly dissatisfied Features Seats design Leg space Interior color Dash board Music system Luggage space 1 2 3 4

11. Rate your existing car in terms of following parameters: Parameter Fuel tank capacity Mileage (km/hr) Pick up Top speed Stability at higher speed Availability of service station Availability of spare parts 1 2 3 4

12. Rate your dealer in terms of following parameters: Parameter Information provided Service time Charges Finance (credit) schemes 1 2 3 4

13. How do you rate the brand image of your car? 1 2 3 4 5 Very low Very high 14. Will you buy your new car in the a. Same segment, same manufacturer b. Same segment, different manufacturer c. Upper segment, same manufacturer d. Upper segment, different manufacturer 15. Will you recommend your car to your friends? Yes / No