Magna Kultura Foundation is an education-for development organization serving

communities through arts and cultural programs with the goal of instilling Filipino
patriotism.
The Foundation is geared towards improving the lives of Filipino communities by
building the capacities of local citizens, by providing cultural, educational and social
entrepreneurial skills.
To realize this vision, Magna Kultura teaches basic skills in arts and crafts that
enable ordinary Filipinos at the grassroots level to acquire talent; at the same time,
imparting communication skills to better articulate their needs and aspirations and
participate more actively and productively in activities aimed at improving the lives
of their fellow-citizens and that of their communities.
We make use of arts and cultural program to foster educational and livelihood
programs; to create a community of advocates and build an ecosystem for
transformation.

is what the Foundations work is all about.

OUR MISSION IS:

To bring a creative and participatory approach to

development-related issues by using arts and cultural
programmes in addressing community development goals.

To use arts and cultural programmes as vehicle to invite

citizen's participation in social development.

To create opportunities for arts advocates and stakeholders

of development to help find new and complementary ways
to work together to improve communities.

CULTURE AS AN ECONOMIC ENGINE

Using arts and cultural programs as springboard to engage society, Magna Kultura
provide nets for people to harness possibilities for driving a creative community.
The Foundation mainly embark on programs using arts and cultural events
combined with social enterprise endeavors, to extend the benefits of our projects,
and to enable livelihood returns for local citizens in communities of operation.
Magna Kultura constantly seek opportunities for fellow-advocates to use arts, to
address development challenges into transforming our countrymen into more
socially conscious, responsible, and creatively active citizens.

SOCIAL & CULTURAL ENTREPRENEURSHIP

Magna Kultura created culture-based programs with systematized procedures
for organizing projects at the grassroots level of society.
The culture-based programs ranges from projects in
(a) Visual Arts, (b) Theatre Arts, (c ) Music, (d) Film,
and, (e) the Traditional Filipino Folk Games
The programs are offered to local folks in neighborhood
communities: among children, teens, and adults.

ART PROJECTS

ARTS MEAN BUSINESS

The culture-based programs produces event projects, created
with a professional arts approach, and with business management.
Each program is developed as a branded franchise service, that is
professionally produced, with an event management system.
Local operatives are trained in two areas:
1) To manage the cultural program and event production; and,
2) To operate the livelihood business built around the events.
Individual folks can may earn livelihood income, working as:
Administrative staff, or event secretariat
As production, or training crew
As creatives, or merchandising staff
Business opportunities for civic groups come in the following forms:
On gate-tickets during events
From enrollment fees during workshops or seminars
From workshop kit/materials and other paraphernalia's
From food vending during the event
From sale of merchandise (tee shirts, caps & other souvenir items)

THEATER WORKSHOPS &

STAGE PERFORMANCES

MUSIC ACTIVITIES

FILM SHOWINGS
IN COMMUNITIES

TRADITIONAL GAMES

CASE STUDY

THE TRADITIONAL FILIPINO STREET GAMES

The Traditional Filipino Street Games (a.k.a. Larong Pinoy) are timeless. It is the games of our
heritage, a national cultural treasure well-loved and cherished by generations of Filipinos. Even
in the modern age of computer and high-tech game gadget, Larong Pinoys remains to be popular
in cities and provincial areas of the Philippines.
In Y-2003, Magna Kultura revived the games, mainly as vehicle for promoting Patriotism; and, as
an avenue to strengthen family bonding and for enlivening communities.
The Larong Pinoy Program has two (2) major event operations:
1) The Sports Clinics. Organized in schools and communities, to teach the new generation the
mechanics of the games.
2) The Game Tournaments. Conducted as mini-Olympics competitions in schools, communities
and private companies.
On top of achieving the primary goal of advocating the Games of our Heritage, these events provide
meaningful jobs with reasonable livelihood income among citizens who are mainly out-of-school
youths and jobless adults --- working as event staff, coordinators, game instructors, marshals, and
referee-officials during competitions. To many, the event jobs that the Larong Pinoy program
provides has become steady employment. It has also become fulfilling in many ways, as they
become teachers, and proud advocates of a cultural tradition.

CASE STUDY

THE REVIVAL OF THE TRADITIONAL FILIPINO GAMES INTO THE MAINSTREAM

OF SOCIETY IS A CULTURAL ENTREPRENEURSHIP ENDEAVOR.
CONDUCTING TRAINING ACTIVITIES. ORGANIZING COMPETITIONS. ENGAGING PEOPLE AND
COMMUNITIES WITH CONSTANT ACTIVITIES. MAKING TOYS AND GAME MATERIALS AVAILABLE.

To make the games of our heritage, Larong Pinoy, both sustainable and socially useful Magna Kultura
deems it necessary to create an infrastructure. A visible infrastructure will give far-reaching aspirations
for the players and citizen-advocates, and will ensure the revival of the cultural tradition.

SPORTS CLINICS
CONDUCTED IN SCHOOLS
AND IN BARANGAYS

TOURNAMENTS

SPORTS CLUBS

SOCIAL ENTERPRISE

IN SCHOOLS, BARANGAYS
AND PRIVATE COMPANIES

TO SUSTAIN CITIZENS
PARTICIPATION IN
COMMUNITIES

TO CONDUCT LIVELIHOOD BUILT

AROUND THE SPORTS, IN SUPPORT
OF CLUB ACTIVITIES IN THE AREAS

The infrastructure addresses sports development and social goals with a sustainable way,
beneficial to provide materials, training support and social enterprise in local communities.
The Sports Clinics propagate awareness and learning among the new youth generation; at the
same time provide a new job category for citizens, as sports clinic teachers or training instructors.
The Tournaments will be an excitement event for youths and adults as it engages schools and
communities. It will breed new types of sports coordinators, coaches, and new teams.
The tournaments will also a public event that will spawn a variety of selling activities that
will range from toy materials and team uniforms, to food, beverages, and souvenir items.

The Sports Clubs are managed by a staff of local citizens, who will oversee participation of people
in the activities and competitions conducted in the city-district. In city-districts, Larong Pinoy Clubs
will serve as sports hubs that will managed continuity of activities, and propagation of a livelihood
enterprise that will help sustain the program in the territory.
A Social Enterprise operation built around the Larong Pinoy activities and events will a essential to
the sustainability of the program in district-territory. The business will be administered sports clubs
management staff. The Larong Pinoy enterprise will the lifeblood of the volunteers who will sustain
the program in communities.
The enterprise will revolve around the activities --- the clinics, the street games, and the contests.
Even if profit opportunities may be gained through participation in the said activities; the bigger
profitability can be gained from production and vending Larong Pinoy game toys and items that will
be traded in local retail store outlets in district-communities.
The Sports Clubs will be the trade dealer in the area. The continuous organizing of Larong Pinoy
events and activities in the area will trigger the saleability of the toys distributed in local retail stores.

COMMUNITY DEVELOPMENT THROUGH THE ARTS

Art programs and culture-based projects creates a wide range of possibilities in
engaging communities, and in motivating citizens to participate in a creative and
more active way. Magna Kultura uses arts and culture to transform people and
communities; as a springboard to motivate citizens with passion to build a better
society.
ARTS AND POSITIVE CHANGE IN COMMUNITIES
Arts and culture make considerable and necessary contributions to the well-being of
communities. Arts and culture, entertaining and enriching as it can be, are also potent
tools with which to engage communities in various levels of change. They are a means to
public dialogue, contribute to the development of a communitys creative learning, create
healthy communities capable of action, provide a powerful tool for community mobilization
and participation, and help promote community capacity and leadership.

CULTURE AS AN ECONOMIC ENGINE

Culture or the arts takes on many forms: performing arts
painting, writing, music, sculptures. It is a way for individuals
and communities to express and engage themselves with
family, friends, and their neighborhoods, their communities.
Culture can be used to renew or revitalize barangays,
municipalities, even a region. It can build community identity
& pride, strengthen bonds, improve quality of life on all
socio-economic levels & engage children & youth in
education & their environment. Culture can be the catalyst
for positive change, engaging all ages and communities.
Diversity can be embraced through culture, building trust
and understanding.

We believe that a strong understanding of our national culture is the key towards
building a strong civil society. Thus, Magna Kultura Foundation develops
educational and cultural programs designed to make Filipino citizens understand
and appreciate the importance of our national culture. We believe that having keen
sense and awareness of our national culture will help our fellow-citizens to nurture,
develop and draw from them a worthwhile Filipino values that may serve as a
strong foundation of a way of life.
Our patriotic sentiments and nationalistic ideals are borne from the desire to make
our countrymen recognize the soul of a true Filipino.
Our use arts and cultural activities are vehicles to let them vividly see that soul.
The use social and cultural entrepreneurial efforts are just dynamos to activate
citizens in building their communities, and collectively, building a nation that they
could be objectively proud of.
Magna Kultura is committed to helping Filipino citizens understand,
appreciate, nurture and develop our national culture and having done
so, draw from it learnings about our good and time-honored Filipino
values. In our quest, we determined to help Filipinos to become
responsible and enlightened citizens, proud of the rich heritage of a
truly Filipino culture, yet always cognizant and appreciative of the
need to understand the cultures of other peoples as well.

An Education-for-Development Organization.
Magna Kultura Foundation, Inc. is a non-stock, non-profit organization
duly registered with the Securities and Exchange Commission on the
2nd of June, 2003, with Company Registration No. CN 200312428.
Magna Kultura Foundation is an education-for-development NGO implementing
educational, cultural, and socio-civic programs at the grassroots of society;
supporting civic groups and organizations with social entrepreneurial skills and
capabilities to improve the well-being of citizens and communities.
Magna Kultura conducts art-based and
cultural programs in communities,
and building the capacity of local
citizens to sustain the same projects.
Magna Kultura designs and execute

social marketing programs aimed

at developing and social enterprise
building projects in communities.
To date, Magna Kultura manages
grassroots programs that are
are to transforms people and

Communities.

MAGNA KULTURA FOUNDATION, INC.

San Juan City, Metro-Manila, Philippines
CONTACT PERSON
DICKIE AGUADO, EXECUTIVE DIRECTOR
Mobile Cellular Nos. 0917-8990025 (Globe) / 0922-8990026 (Sun)

Telephone No. (632) 514-5868

Email Address: kulturapilipinas@gmail.com

VISIT OUR INFORMATION SITES ON THE INTERNET

MAGNA KULTURA HOMEPAGE: http://magnakulturafoundation.webs.com
FILIPINO GAMES HOMEPAGE: http://kulturapilipinas.webs.com

CHECK OUT MAGNA KULTURA AT THE WIKIPAGES

WikiPedia on Traditional Games in the Philippines:
http://en.wikipedia.org/wiki/Traditional_games_in_the_Philippines#Reference

WikiPilipinas on Filipino Traditional Games

http://en.wikipilipinas.org/index.php?title=Filipino_Traditional_Games