E.

Target Market

A well-defined target market is the first element to a marketing strategy. Target Market is the specific group of customers that a company aims to capture. They have been identified as people with needs or wants that can be met with the products or services from this company. The target market and the marketing mix variables of product, place (distribution), promotion and price are the two elements of a marketing mix strategy that determine the success of a product in the marketplace. The term target market is used because that market is the target at which you aim all your marketing efforts. The markets you are trying to reach are people with common characteristics that set them apart as a group. Our company will have a tie-up on different travel agencies. Businesses as a target market tend to be fairly stable over time and have large budgets to spend on various products and services.

Target Profile Descriptions Who are the target markets? In engaging in the souvenir banig bags we have considered the following travel agencies as our target market:

TRAVEL AGENCIES PILMAN TRAVEL AND TOURS

CONTACT DETAILS

DESCRIPTION

Address: JMJB Bldg., 1336 A. Service: International and Mabini St., Ermita Manila domestic travel, ticketing, tours Contact Person: Arsenia Chua Contact Numbers: 404-3941/ 42 / 404-3943 (fax)

INFINITY TRAVEL

Address: Unit G-3b Padre Faura Center Manila Contact Person: Armie Gayanes (Sales Agent) Contact Number: 409-4087

Infinity Travel is a full service travel agency owned and operated by professionals with over 20 years of experience in the travel industry.

AIRMILES TRAVEL INC.

Address :Suite 102 R & E Building 1702 Jorge Bocobo St. Malate, Manila Contact Person: Grace Manlagit or Josephin Pongan Contact Number: 536-1646 Fax :(632) 5361648

SERVICES OFFERED: Domestic Booking, Ticketing, Tour Packages, International Booking, etc.

EXCELLENT TRAVEL INC.

Excellent Travel, Inc. Address: , 1523-1527M.H. Del Pilar St., Ermita, Manila City, Metro Manila, Philippines , Contact Person: Mariel M. Morente (Reservation Officer) Telephone No: (632) 5230250, 523-7913

International and domestic travel, ticketing, tours

A.J HENSON TRAVEL

Address : 119 Soldado St., Ermita Manila, Metro Manila Telephone Number: (02) 5212974 / (02) 521-9193 Email Address: hensontrvl@abacus.com.ph

Type of Business: Travel Agency and Ticketing Agent

ENCHANTED TOURS & TRAVEL CORP

Address: 1818 L MA GUERRERO ST, BGY 697, ZONE 076 MALATE Manila, Metro Manila

Business Type: Travel, Travel Agencies, Shipping Lines, Airlines

DANFIL EXPRESS INC

Address: 635 CASA CATALINA BLDG GEN MALVAR ST, MALATE Manila, Metro Manila Contact Person: renalice Grace De Roa (Reservation agent)

Business Type: Travel, Travel Agencies, Shipping Lines, Airlines

SPHINX TRAVEL AND TOURS INC.

Address: Rm. 02 Jalandoni Bldg., 1444 A. Mabini St., Ermita, Metro Manila Contact Person: Jan Tan (Reservationist) Contact Number: 400-4005

007 TRAVEL AND TOURS

Address: Ermita, Manila Contact Person: Amely Realiza

Contact Number: 4353-3973

FATIMA TRAVEL AGENCY

Address: 485 Romero Salas Street, Ermita, Manila Contact Person: Said Afdal (Operation Manager) Contact Number: (02) 3536658

CROWN EXECUTIVE TRAVEL

Address: 511 Pedro Gil, Malate Manila TICKETING - DOMESTIC AND INTERNATIONAL, PASSPORTING HOTEL AND RESORT BOOKING - DOMESTIC AND, INTERNATIONAL PACKAGE TOURS - LOCAL AND INTERNATIONAL, INTERNATIONAL CRUISE TRANSPORTATION RENTAL DAY AND CITY TOURS, TRAVEL INSURANCE

FLIGHTMART TRAVEL

Address: 472 Padre Faura Corner M.H. Del Pilar Ermita Contact number: 4043685 / 4043701

GFH TRAVEL

Address: Ermita, Manila Contact Person: Nieja Ricalito (Reservation Officer) Contact Number: 5254286

OCTAGON TRAVEL

Address: 1151 SOLER ST, BINONDO, Manila

Business Type: Travel, Travel Agencies, Shipping Lines, Airlines

AIRPASS TRAVEL & TOUR SVCS CO

Address: 835 BENAVIDEZ ST, BINONDO, Manila

Business Type: Travel, Travel Agencies, Shipping Lines, Airlines

EVERYDAY TRAVEL AND TOURS CORPORATION

Address: 317 Yuchengco Street, Binondo Manila Contact Person: Keithel Salcedo Contact Number: 2439627 / 309-9627

Offers: Retailer Outbound Local Tour Operator Ticketing and Reservation

GRIDELINE INTERNATIONAL CO.

Address: 2nd Floor Peterson Building 352 T. Pinpin Street Cor. Escolta Binondo, Manila Contact Number: Tel: +632 243 88 29 Fax: +632 243 88 28

Business Type: Travel, Travel Agencies, Shipping Lines, Airlines

MULAN TRAVEL SVCS CORP

Address: 525 NUEVA ST, BGY 289, ZONE 027 BINONDO, Manila

Business Type: Travel, Travel Agencies, Shipping Lines, Airlines

UNI-ORIENT TRAVEL INC.

Address: , 447 Lina St., Binondo, Manila City, Metro Manila, Philippines

Business Type: Travel, Travel Agencies, Shipping Lines, Airlines

Contact Person: Chan Wah Telephone No: (632) 2442994, 243-3888 Fax No: (632) 242-5879 Email: unotra@tri-isys.com

ACTION HOLIDAYS TOUR CORP.

Address: 555 E.T. Yuchengco, Type of Business: Travel Binondo Manila, Metro Agency and Ticketing Agent Manila Contact Number: (02) 2422002 / (02) 242-2003 / (02) 926-4911 / (02) 242-2001 Email Address: actionholdays@info.com.ph

NEW ERA TRAVEL AND TOURS

Address : 444-A Tomas Pinpin St., Binondo Manila Contact Person: Angie Co Contact Number: 242-6772

Services: Ticket wholesaler Ticket Retailer Inbound and Outbound

NORINVILLE TRAVEL SVCS

Address: RM 432 WELLINGTON BLDG 611 CONDESA ST, BGY 287, ZONE 027 BINONDO Manila, Metro Manila Contact Number: 09175362456

Business Type: Travel, Travel Agencies, Shipping Lines, Airlines