DAFTAR ISI

KATA PENGANTAR..................................................................................i
DAFTAR ISI.................................................................................................ii
BAB I PENDAHULUAN.............................................................................1
1.1 Latar Belakang................................................................................1
1.2 Tujuan.............................................................................................1
1.3 Manfaat Penelitian..........................................................................1
BAB II LANDASAN TEORI......................................................................3
2.1 Pengertian Manajemen Strategi......................................................3
2.1.1 Secara Umum..........................................................................3
2.1.2 Berdasarkan Tokoh.................................................................3
2.2 Formulasi Strategi...........................................................................6
2.2.1 Langkah Formulasi Strategi....................................................6
2.3 Lingkungan Perusahaan..................................................................6
2.3.1 Lingkungan Eksternal.............................................................6
2.3.2 Lingkungan Internal................................................................7
2.4 Analisis SWOT...............................................................................7
2.4.1 Kerangka Analisis Kasus........................................................7
2.4.2 tahapan Melakukan Analisis SWOT......................................8
2.5 Sistem Nilai Bisnis..........................................................................8
BAB III METODOLOGI............................................................................10
BAB IV PEMBAHASAN............................................................................11
4.1 Sejarah Perusahaan.........................................................................11
4.2 Visi dan Misi...................................................................................12
4.3 Sasaran............................................................................................12
4.4 Struktur Organisasi.........................................................................13
4.5 Analisa Lingkungan Eksternal dan Internal ...................................14
4.6 lingkungan Industri.........................................................................14
4.7 Analisa SWOT................................................................................15
4.8 Quisioner.........................................................................................17

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4.8.1 PT. Dok dan Perkapalan Surabaya.........................................17

4.9.1 PT. PAL..................................................................................19
4.9 Konsep Penentuan Strategi.............................................................21
4.9.1 IFE..........................................................................................21
4.9.2 EFE.........................................................................................22
4.9.3 CP Matrix................................................................................23
4.9.4 Kartesius Analisis SWOT.......................................................24
4.10 TOWS Matrix...............................................................................25
4.11 Matrix SPACE..............................................................................26
4.12 IE Matrix.......................................................................................28
4.13 BCG..............................................................................................28
BAB V PENUTUP........................................................................................30
5.1 Kesimpulan.....................................................................................30
5.2 Saran...............................................................................................31
DAFTAR PUSTAKA...................................................................................32

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