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Chapter

The Entrepreneurial and Intrapreneurial Mind

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Entrepreneurial Process
1) Identify/Evaluate Opportunity 2) Develop Business Plan 3) Determine Resources Required 4) Manage The Enterprise
2-3 McGraw-Hill 2004 The McGraw-Hill Companies, Inc. All rights reserved.

Opportunity Analysis
Market Need? Personal Observation Underlying Social Conditions Market Research Data Assess Competition- Patents? CompetitionWhere Money To Be Made
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Decision Making Manager vs. Entrepreneur

DomainDomain- Administrative vs. Entrepreneurial Strategic Orientation Commitment to Opportunity Commitment of Resources Control of Resources Management Structure
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Intrapreneurship
Instilling Entrepreneurial Spirit Within An Existing Organization To Innovate And Grow.
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Organizational Culture
Corporate
Climate/Reward System Favors Conservatism Follow Instructions, No Initiative Hierarchy Of Authority

Intrapreneurial
Develop Vision, Goals, & Plans Suggest, Try, Experiment Flat Organizational StructureStructureNetworking & Teamwork
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Cultural Norms/Values
Corporate
Fragmented Instruction Controlled OuterOuter-Directed Alienation Chores Defined Limits Interference Distrust Expendable Limiting People

Intrapreneurial
Whole Vision In Control Inner-Directed InnerResponsibility Enthusiasm/Motivation Space/Freedom Trust Belief In People Expandable Growing People

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Interest In Intrapreneurship
Rising Interest in Doing Your Own Thing Corporation
Support To Retain Creative Employees Fund Startups

Hypercompetition Corporate vs. Intrapreneurial Culture

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Intrapreneurial Activities
New Business Venturing Innovation SelfSelf-Renewal Proactive
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Climate for Intrapreneurship

Technology New Ideas Encouraged Trial/Error Encouraged Failure Allowed No Opportunity Parameters Resources Available & Accessible Multidiscipline Teams Long Time Horizon Volunteer Program Appropriate Reward System Sponsors/Champions Available Support of Top Management
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Intrapreneurial Leaders
Understand Environment Have Vision/Flexibility Create Management Options Encourage Teamwork Encourage Open Discussion Build Coalitions Persist
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Establishing Intrapreneurship
Commitment of Top Management Identify Ideas/Areas Interested In Supporting Use Technology For Flexibility Managers Share/Train Employees Get Closer to Customers Be More Productive With Less
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Evaluating Intrapreneurship Proposals

Corporate Fit Initial Investment Experienced Venture Champion Experience With Product/Service Competitive Threat Proprietary Technology Gross Margin Rate Of Return
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Barriers To Intrapreneurship
Inherent Nature of Large Organizations No Long-Term Commitment LongLack Of Autonomy For Decision Making Lack of Intrapreneurial Talent Inappropriate Compensation Methods Constrained Environment
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