ADVERTISING / To improve their corporate image, companies have taken to advertising. (Ad)ding value DVERTISING IS a marketing ac. tivity, Before advordsing eould be used as a marketing too, ‘hare hia fo be some intelligible way of communicating the seller's message, ‘The first advertisoment could have been elther visual of oral in form, ‘There ae references in Roman writings to-public eriere” who were a major ad- Ysement. Tt also helps explore the market, estab- lish channels of distribution and build- up and maintain the volume of produc ‘tion through oconomies of largo salos technique, management france, re- search, and marketing enables cost por ‘unt to be reduced and the produet to be brought within the means of a ‘widening group of consumers. ‘Advertising not only asists tho salos ‘bat also enhances the reputation ofthe ‘hrm and builds goodwill with the pub- +roducv is dependence on retailers. ‘Advertsing provides an incentive to people to work a litle harder to enjoy ‘tho fruits of labour. Advertising now ‘shes the constiming power of man and creates wants for a beter standard of living ‘The effect of an advertisement for 2 positive action when the individual's feelings, emotions and desires are stimulated and stil better when his in- the peyehological advantage ofthe "last ‘word? before the prospective buyer en- {ors tho store. The time gap that exists between the Duying urge created by the newspaper, magazine and the TV and the actual purchased can be bridged by