Dear Sir/Madam, we a group of student from VSIT college, are conducting a survey on consumer behavior. Please help us in survey process by filling a questionnaire given below. We will be very thankful for your cooperation.
Gender __________________________________
Which is the first company that comes to mind when you think of elec tronic retailer? ________________________________________________________________ How frequently you visit E-Zone? Once a fortnight Once a month Once in three months Others____________ How frequently you buy from E zone? Purchase their product once in a month. Never buy their product. I buy their product occasionally. What items do you buy generally from here? Mobiles TV Music system Other ___________ In general do you feel that prices are : Way to high Great value About right
Support from tutor or staff members ? Good Bad Ok The store layout at this store makes it easy for customers to find what they need. Agree Disagree Neutral Have you seen the ads of Ezone? Yes No If yes, Where? News paper TV Online Others How well do you remember these advertisements? Very well Some what No at all Do you prefer making a purchase from internet Yes No Which store you prefer for electronics purchase? Vijay Sales Next Croma EZone Others Why? _______________________________________
Would you shift to any other store if they offer discount? Yes No Cant say Would you shift to any other store if they offer discount? Yes No can t say Do you believe there is room for improvement for EZone ? Yes No can t say Please specify _______________________________
Low
High
THANK YOU