And when you smile the whole world stops and stares for a while
There must also be a relationship between the visuals and the music
At the beginning of the song a drum is introduced as the pace to the song. The visuals to show this are as shown above.
Goodwin also says that its important for there to be a relationship between performance and costume
Bruno Mars overall genre is a mixture of pop and soul, this video is a simple video focuses on the music, to avoid distraction his costume is very suited to the performance.
He also states that is important that the artist/band are shown in some close up shots