5.

Hyp oth eses

Ho: A Typical Dalda consumer is a housewife of age between 25 to 40 years.

Ha: A Typical Dalda consumer is not a housewife of age between 25 to 40 years.

Simple age survey of dalda consumers

Ho: Dalda, as a cooking oil, is not accepted by the consumer due to its image as a ghee
or banaspati.
Ha: Dalda, as a cooking oil, is accepted by the consumer despite its image as a ghee or
banaspati.

More people use Dalda ghee as against Dalda Oil? True or False?
The best perceived ghee available in the market?
Would you try new cooking oil if you know that it is released by Dalda?
What would be the main reason to try the new cooking oil?

Ho: A Dalda Consumer is quite different in terms of lifestyle and psychographics,

than that of its competitors.
Ha: A Dalda Consumer is not quite different in terms of lifestyle and psychographics,
than that of its competitors

Ho: Quality is the most important feature affecting the purchase of the cooking oil
Ha: Quality is the not the most important feature affecting the purchase of the
cooking oil
Ho: People expectations regarding cooking oils revolve around getting better quality
at appropriate price.
Ha: People expectations regarding cooking oil do not revolve around getting better
quality at appropriate price.

Ho: consumer segmentation based on psychographics can be done in cooking oil

industry.
Ha: consumer segmentation based on psychographics cannot be done in cooking oil
industry.

Survey all people and if some pattern emerges then it can be segmented by
psychographics.