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  • Kincaid's Convergence Model

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    Daphney Escuadro Dela Cruz
    7K tayangan20 halaman
    Communication per se would have this phenomenon anywhere in an x-y plane. In the case of development communication, there is a point of reference and that is the nearest point within the prescribed path. The study of human communication has been afforded the status of a science for four decades now.

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    KINCAID’S CONVERGENCE MODEL

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    Communication per se would have this phenomenon anywhere in an x-y plane. In the case of development communication, there is a point of reference and that is the nearest point within the prescribed path. The study of human communication has been afforded the status of a science for four decades now.

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    Attribution Non-Commercial (BY-NC)
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    7K tayangan20 halaman

    Kincaid's Convergence Model

    Diunggah oleh

    Daphney Escuadro Dela Cruz
    Communication per se would have this phenomenon anywhere in an x-y plane. In the case of development communication, there is a point of reference and that is the nearest point within the prescribed path. The study of human communication has been afforded the status of a science for four decades now.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 20

    KINCAIDS CONVERGENCE MODEL INTRODUCTION TO DEVELOPMENT

    COMMUNICATION

    CONVERGENCE SUPERIMPOSED

    CONVERGENCE SUPERIMPOSED

    Kincaids view that the purpose of the communication process is mutual understanding, where the two midpoints converge. Communication per se would have this phenomenon anywhere in an x-y plane. Free Powerpoint Templates Page 4

    However, in the case of development communication, there is a point of reference and that is the nearest point within the prescribed path, taking well into consideration the velocity and the direction of movement
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    For instance, point D is within the desired path. Point A represents Individual As understanding midpoint of appropriate action. Point B represents Individual Bs understanding midpoint of appropriate action.
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    A communication situation between Individual A and B that lead to converging midpoints A and B and decreases their representative distances between D may be regarded as development communication. Free Powerpoint Templates Page 7

    The study of human communication has been afforded the status of a science for four decades now. Within this span of time, several models have been proposed to depict the phenomenon or process of communication. Templates Free Powerpoint Page 8

    The initial attempt may be credited to Lasswell (1948) whose model consisted of Who says what? In what channel? To whom? With what effect?
    Free Powerpoint Templates Page 9

    This followed by Shannon and Weavers mathematical model of communication (1949). Subsequent models were proposed by Schramm (1955), Westley and Maclean (1957) and Berlo (1960).
    Free Powerpoint Templates Page 10

    These models have been characterized as linear in form. Kincaid(1979) lists seven biases associated with these linear models:

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    A view of communication as a linear, one-way act usually vertical, rather than cyclical, two-way process over time.

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    A source bias based on dependency rather than on the relationship of those who communicate and their fundamental interdependency.
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    A tendency to focus on the objects of communication as if they existed in a vacuum, isolated from their context.

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    A tendency to focus on the message per se at the expense of silence and the punctuation and timing of messages.

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    A tendency to consider the primary purpose of communication to be persuasion rather than mutual understanding, agreement, and collective action.
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    A tendency to concentrate on the psychological effects of communication on separate individuals rather than the social effects and the relationships among individuals.
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    A belief in one-way mechanistic causation rather than mutual causation which characterizes human information systems that is fundamentally cybernetic.
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    In order to develop an adequate model of the communication process that is free from most, if not all of these biases, Kincaid and Schramm (1975) borrowed certain concepts from information theory and cybernetics. What results was the convergence model of communication.
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    REPORTERS: JANE JOSON KARL LOUISE SALIBIO DAPHNEY E. DELA CRUZ PAULINE CAMPOS MARY GRACE SALAZAR

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