Advertising Trends

Jan-June 2011 Country USA China Argentina Brazil Mexico Czech Rep Denmark Estonia Finland France Germany Hungary Italy Latvia Lithuania Poland Russia Slovakia Spain Sweden Switzerland Source
Kantar Media Kantar Media CTR Ibope Ibope Ibope Kantar Media Kantar Media TNS Emor Kantar Media Kantar Media Nielsen Kantar Media Nielsen TNS TNS LT Kantar Media Kantar Media Kantar Media Kantar Media Infoadex TNS Sifo Mediafocus

2010 vs 2009 6,5% 13% 38,9% 18,5% 21,5% -2,8% 11,5% -6,9% 6,8%
(without internet)

Jan-June Q1 2011 2011 vs Q1 2010 vs Jan-June 2010 4,4% 17% 37% 12,7% 0,4% -5,9% 10,5% 17% 9,7% 5,9% 4,5% 0,6% -3,2%
NA NA

when compared with 2010 trends

2011 trends

Comments
with Internet Display and Search in 2011 without Internet without Internet with Internet without Internet without Internet with Internet NET with Internet NET with Internet with Internet in 2011 (and +6,7% without internet to make it comparable with 2010 trends) with Internet with Internet with Internet & direct mail NET with Internet NET with Internet without Internet Gross without Internet

3,2% 14% 32% 11,9% -1,3% -5,2% 7,5%

NA Yet

12,8% 2,9% 6,5% 1,7% -4,2% 4,3%

NA Yet

7,7% 11%

3,1% 4,7% -12,9% -1,5% 16,4% 9,5% -24,8% 3,9% 11,9% 9%

2,2% 31,3% 8,2% -1% 8,4% 5,7%

4,8% 27,5% 3,2% -5,9% 5,6% 5,5%

Trends are not comparable

without Internet with Internet without Internet with Internet