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Contents
Workshop 1 Nestle Gillette

Workshop 2 UFone Coca Cola


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Decision Making
Choosing between alternative courses of action using cognitive

processes - memory, thinking, evaluation, etc.


(http://www.decision-making-confidence.com/definition-of-decision-making.html)

Decision making can be regarded as the mental processes resulting in

the selection of a course of action among several alternative scenarios. Every decision making process produces a final choice. The output can be an action or an opinion of choice.
(http://en.wikipedia.org/wiki/Decision_making)

Workshop 1
1

Nestle

Packaging Strategy Pricing Strategy Brand uniqueness Competitors

Workshop 1
2 Gillette

New Trends in Asia New Shaving Styles Beard in Fashion

Workshop 2
2 Coca Cola

Competitors Adds Promotions by Pepsi Pepsi focused on young generation Market Challenges

Workshop 2
3

Ufone

Mobilink started copying Ufone Direct Competition Same packages & Adds by Mobilink

Workshop 2
1

Blendtec

Marketing Strategy Promotions Brand Recognition Uniqueness Will it Blend?

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Decision Making Exercise

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Questions???

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Thank You!

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