A main source of audience research was through the questionnaire we had created using Survey Monkey.

Many people had completed the questionnaire and had given us many different responses. From these responses it will help us when making the final decisions for the different forms of media we will be creating. Another way we had gathered audience research was through word of mouth. We have been constantly talking with various different people about films and they had given us some good feedback which will help us when with the creation of our trailer.

We had conducted a focus group where we had asked the same questions to a wide variety of people. This was again very helpful and will give us some good ideas for our trailer we will be creating.

Here you will see the results we had gained from our questionnaire. These results as well as the other results we had gained through the other means of research, will help us with our final decisions for the creation of our different forms of media products. In our questionnaire we had asked eight different questions these questions were: What is your gender? How old are you? How often do you watch teaser trailers? Which type of genre do you prefer? How often do you go to the cinema? Where do you watch teaser trailers? How often do you read film magazines? What film magazines do you read?

Male

14

Female

1 3 0-8 years 9-12 years 13-15 years 16-18 years 19-25 years

Other

66

Daily

Weekly
Fortnight Monthly Other 6

1 Action Adventure Thriller Comedy Romance Horror Other

6 6

12

3
7 Daily Once a week Fortnight Monthly Other

6 4

7 11 Internet Cinema TV Other 12

3 6 Daily Weekly Fortnight Monthly 7 4 Other

2 4 Empire 11

The Sun
Total Film Other