FACTORS EFFECTING
INTERNATIONAL BUSINESS
INTERNAL EXTERNAL
INTERNATIONAL BUSINESS ENVIRONMEN
ENVIRONMEN
T T
Environment of international
business
EXTERNAL ENVIRONMENT
LEGAL/GOVT.
ECONOMI INTERNAL ENVIRONMENT
C
Promoters /Shareholders Value
Missions /objectives
Physical assets/facilities
INTERNATIONAL BUSINESS
Ethnocentric
Geocentric
Staffing Policy
The customary means
by which a company
staffs its offices.
Polycentric
COMPANY IMAGE AND BRAND
EQUITY
• COMPANY IMAGE MATTERS WHILE-
1)RAISING FINANCE
2)FORMING JOINT VENTURES/ALLIANCES
3)LAUNCHING NEW PRODUCT
TATAS GLOBAL FOOTPRINT
ACQURING ACQUIRED DEAL SIZE
COMPANY COMPANY
TATA STEEL CORUS $12.1 bn
TATA TEA TETLEY $407 mn
TATA DAEWOO $102 mn
MOTORS COM.VECI.
TATA BRUNNER $177 mn
CHEMICALS MOND
SOURCE-Business World,14,JAN,2008
Tata NANO
Building Global Brands