Advertising Actual Sales

Obs. (in '000 Rs.) (in '000 Rs.)

1 30 184.40
2 40 279.10
525.00
3 40 244.00 500.00
4 50 314.20 475.00
5 60 382.20 450.00
6 70 450.20 425.00
7 70 423.60 400.00
8 70 410.20 375.00

Sales
9 80 500.40
10 90 505.30
350.00
325.00 Column C
300.00
275.00
250.00
225.00
200.00
175.00
30 40 50 60 70 80 90
Advertising Expenditures
 Column C

0 80 90
nditures
 Advertising Actual Sales Est. Sales Squared
Obs. (in '000 Rs.) (in '000 Rs.) (in '000 Rs.) Error Error
1 30 184.40 202.85 -18.45 340.44
2 40 279.10 258.35 20.75 430.39
3 40 244.00 258.35 -14.35 206.04 550.00
4 50 314.20 313.86 0.34 0.12 500.00
5 60 382.20 369.36 12.84 164.87
450.00
6 70 450.20 424.86 25.34 641.97
7 70 423.60 424.86 -1.26 1.59 400.00

Sales
8 70 410.20 424.86 -14.66 215.00 350.00
9 80 500.40 480.37 20.03 401.37 Colum
10 90 505.30 535.87 -30.57 934.44 300.00
Colum
250.00
Intercept 36.34 ESS 3336.24
200.00
Slope 5.55
150.00
30 40 50 60 70 80 90
Advertising Exp.

R^2 ? Y=a+bX
 Column C
Column D

0 70 80 90
ng Exp.
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.98
R Square 0.97
Adjusted R Square 0.97
Standard Error 20.42
Observations 10

ANOVA
df SS MS F Significance F
Regression 1 104739.6 104739.6 251.16 0
Residual 8 3336.24 417.03
Total 9 108075.84

Coefficients
Standard Error t Stat P-value Lower 95%Upper 95%Lower 95.0%
Upper 95.0%
Intercept 36.34 21.98 1.65 0.14 -14.35 87.04 -14.35 87.04
X Variable 1 5.55 0.35 15.85 0 4.74 6.36 4.74 6.36

RESIDUAL OUTPUT PROBABILITY OUTPUT

Observation Predicted Y Residuals Percentile Y

1 202.85 -18.45 5 184.4
2 258.35 20.75 15 244
3 258.35 -14.35 25 279.1
4 313.86 0.34 35 314.2
5 369.36 12.84 45 382.2
6 424.86 25.34 55 410.2
7 424.86 -1.26 65 423.6
8 424.86 -14.66 75 450.2
9 480.37 20.03 85 500.4
10 535.87 -30.57 95 505.3
 X Variable 1 Residual Plot
20
Residuals

0
-20
-40
Row Row Row Row Row Row Row Row Row Row
25 26 27 28 29 30 31 32 33 34
X Variable 1

Normal Probability Plot

600
500
Upper 95.0% 400
Y

300
200
100
0 10 20 30 40 50 60 70 80 90 100
Sample Percentile
 Advertising Actual Sales
Obs. (in '000 Rs.) (in '000 Rs.)
1 30 184.40
2 40 279.10
3 40 244.00
4 50 314.20
5 60 382.20
6 70 450.20
7 70 423.60
8 70 410.20
9 80 500.40
10 90 505.30