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Founded in 1989.

Main product: motherboard, laptop and


graphics card.
2007ASUS
11.962006
asus55,000,0002006
desktopasus
motherboard.about5,700NT.

Recent difficulties
The rate of future market share for laptop and
desktop was estimated as 42%~48%

since 1990, the average price of laptop became


lower, except upstream components and OEM
cost
price battle.

Laptop market turn to saturation(according to IDC)


2007>sales 21.8%
2008>sales 16.5%
2009>sales 14.2%

Ultra low-price PC development


Price-$200 US ~$300 US
Product specifications: 7~9.5 inch screen

20051,MIT
NIicholas Negroponte,
OLPC(One Laptop Per Child)

20051213OLPCCEO
(Quanta)OLPC

Eee PC product development


CEO emphasized 2 important dimensions

1)Eee-pc
2)

Excellent for mobility
Excellent for internet
Excellent for easy to work, to play, to learn

Eee-pc -position

:
1.
2.
3.
4.Eee-PC

Eee-pc product
Emphasizing its advantages
Excellent for mobility(Not shaking when
the motor is on )
Excellent for internet(ex: wifi)
easy to work, to play, to learn(EX: MSN,
Skype, Internet radio)
Eee-pc price
349(4GB SSD)

Eee-pc1~2

Eee-pc place
(Charity)

ASUS(:)
(:)
Eee-pc- promotion
Ausexpert

youtubeEee-pc
asuse-mail
Eee-pc

Linux or windows?
What are the benefits?
How to diversify laptop?