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MARKETING RESEARCH 1. 2. 3. 4. 5.

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53. Lee, Donald D Industrial marketing research: techniques and practices - 2nd ed New York: Van Nostrand, 1984 54. Lehmann, Donlad R Marketing research / Donald R Lehmann, Sunil Gupta and Joel H Stechel - Reading: Addison-wesley, 1998. ISBN : 0-321-01416-2 55. Lilien, Gary L Marketing research: marketing engineering applications: AddisonWesley, 1999. ISBN : 0-321-04646-3 56. Majumdar, Ramanuj Marketing research: text, applications and case studies New Delhi: Wiley Eastern, 1991 57. Malhotra, Naresh K Marketing research: an applied orientation - Englewood Cliffs: Prentice Hall, 1993 58. Marketing research in India.: IIMA, 2000. ISBN : MAR 142

59. Marketing research that pays off: case histories of marketing research leading to success in the marketplace / edited by Larry Percy - New York: Haworth, 1997. ISBN : 0-7890-0197-7 60. Marketing research the right way - Boston: HBS, 1991 61. Mascarenhas, Oswald A J New product development: its marketing research and management - Calcutta: Oxford & IBH Pub, 1987 62. McDaniel, Carl Contemporary marketing research / Carl McDaniel & Roger Gates - 4th ed - New York: South-Western Pub., 1999. ISBN : 0-324-00603-9 63. McDaniel, Carl Contemporary marketing research - 2nd ed - Minneapolis: West Pub., 1993 64. McGown, K L Marketing research: text and cases - Cambridge: Winthrop Pub., 1979 65. Moutinho, Luiz Applied marketing research / Luiz Mountinho and Martin Evans Harlow: Addison-Wesley, 1992. ISBN : 0 201 56504 8 66. Myers, John G Marketing research and knowledge development: an assessment for marketing management / John G Myers, William F Massy and Stephen A Greser - New Jersey: Prentice-Hall, 1980 67. Parasuraman, A Marketing research - 2nd ed - Reading: Addison-Wesley Pub, 1991 68. Patil, S G Modern marketing research - 3rd ed - Bombay: Himalaya, 1983 69. Peterson, Robert A Marketing research - 2nd ed - Plano: Business Pub, 1988 70. Pope, Jeffrey L Practical marketing research - updated ed- New York: AMACOM, 1993 71. Proctor, Tony Essentials of marketing research - London: Pitman, 1997. ISBN : 0273-62531-4 72. Rawnsley, Alan Manual of industrial marketing research - Chichester: John Wiley, 1978 73. Schellinck, D A Marketing research: a computer-assisted approach - New York: The Dryden Press, 1987 74. Schwartz, David J Essentials of marketing research - Tulsa: PennWell Books, 1981 75. Sharma, D D Marketing research: principles, applications & cases - New Delhi: Sultan Chand, 1997 76. Sharma, R D Designing and managing marketing research - New Delhi: Deep & Deep Pub, 1991 77. Soares, Eric J Cost-effective marketing research: a guide for marketing managers

- New York: Quorum Books, 1988 78. Sudman, Seymour Marketing research: a problem solving approach / Seymour Sudman and Edward Blair - Boston: McGraw-Hill, 1998. ISBN : 0-07-115862-6 79. Tull, Donald S Marketing research: measurement & method; a text with cases - 5th ed - New York: Macmillan Pub, 1990 80. Tull, Donald S Marketing research: measurement and method - 3rd ed - New York: Macmillan, 1984 81. Van Minden, Jack J R Dictionary of marketing research - Chicago: St James Press, 1987 82. Vora, M N Note on problem definition in marketing research - Ahmedabad: IIMA, 1979 83. Weiers, Ronald M Marketing research - New Jersey: Prentice-Hall, 1984 84. Wentz, Walter B Marketing research: management, method and cases - 2nd ed New York: Harper & Row, 1979 85. Zikmund, William G Cases in marketing research / William G Zikmund, W J Lundstrom and Donald Sciglimpaglia - Chicago: Dryden Press, 1982 86. Zikmund, William G Exploring marketing research - 2nd ed - Chicago: Dryden Press, 1986

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