SOCIAL, ETHICAL, AND LEG
RESPONSIBILITIES OF
SALES PERSONNEL
Cuaprer OUTLINE
MANAGEMENT'S SOCIAL RESPONSIBILITIES
Wuar INFLUENCES ETHICAL BEHAVIOR?
MANAGEMENT'S ETHICAL RESPONSIBILITIES
ETHICS IN DEALING WITH SALESPEOPLE
SALESPEOPLE’S ETHICS IN DEALING WITH THEIR EMPLOYERS
ETHICS IN DEALING WITH CusToMERs
MANAGING Sates ETHics
LEARNING OBJECTIVES
‘This chapter is one of the most important in this textbook. Understanding social,
ethical, and legal issues helps build a solid foundation on which to base future
decisions and to manage sales personnel. After studying this chapter, you should be
able to explain the following:
1 Management's social responsibilities.
What influences ethical behavior
1M Management's ethical responsibilities.
1 Ethical dealings among salespeople, employers, and customers,
The international side of ethics.
1 Managing sales ethics.Age discrimination in the workplace has been @ major issue, One case of age dis.
crimination deals with a man named Philip Haun, senior area sales manages for Meal
Industries. One year Philip was credited with increasing sales in his division—which
sold wiresplicing machines and other industrial products—140 percent. The next
‘year, Haun was fired. His division's fourperson team was about to merge with the
seven-man sales force that sold wire strippers. Four people had to be let go,and Haun
‘was one of them. His boss told him that hs discharge wasn’t performance related and
that he was welcome to apply for other sales positions within the company. Haun,
‘who was 51 at the time, thought the company still wanted to keep him, So Haun
started combing the company for leads, but he had a tough time. Hau finally realized
that Kdeal didn't want him to stay on. He came to suspect that Ideal fired him because
of his age.After he left Ideal, Haun filed suit against his former company, alleging age