A STUDY ON CONSUMER AWARENESS TOWARDS AAVIN DAIRY

PERSONAL INFORMATIONS: 1.NAME: 2.SEX: a)Male b)Female 3.AGE: a)Less than 20 years b)20-25years c)25-30 years d)30-35 years e)above 35 years 4.ADDRESS: 5.MONTHLY INCOME: a)Below 5000 b)5000-10000 c)10000-15000 d)15000-20000 e)above 20000 OTHER QUESTIONS: 6.HOW DO YOU COME TO KNOW ABOUT AAVIN DAIRY? a)Friends b) Relatives c)Advertisement 7.IF ADVERTISEMENT , WHICH MEDIA INFLUENCE YOU TO KNOW ABOUT THE AAVIN DAIRY? a)Magazines b)Television c)News paper d)Through marketing 8.HOW LONG YOU HAVE BEEN CONSUMING THE AAVIN DAIRY PRODUCTS? a)Less than 1 yr b)1-2yrs c)2-3yrs d)3-4yrs e) Above 4yrs 9. WHAT IS THE LEVEL OF SATISFACTION TOWARDS THE AAVIN DAIRY? a)Highly satisfied b)Satisfied c)Neutral d)Dissatisfied e)Highly dissatisfied 10.WHICH PRODUCT DO YOU PREFER MOST? a)Milk b)Milk powder c)Ghee d)Butter e)Curd 11.WHAT DO YOU FEFL ABOUT THE AAVIN DAIRY PRODUCTS? a)Satisfied b)Highly dissatisfied c)Dissatisfied d)Highly dissatisfied e)Neutral

12.DOES AAVIN DAIRY PROVIDES THE QUALIFIED PRODUCTS? a)Strongly agree b)Agree c)Neutral d)Disagree e)Strongly disagree 13.RANK YOUR OPINION ABOUT THE CVONSUMING ATTRIBUTE? a)Advertisement b)Price c)Quality d)Service e)Special 14.DO YOU FACE ANY PROBLEMS WHILE CONSUMING AAVIN DAIRY? a)Often b)Rarely c)Frequently d)Sometimes 15.WHAT IS YOUR OPINION ABOUT PACKAGING ? a)Highly satisfied b)Satisfied c)Neutral d)Dissatisfied e)Highly dissatisfied 16.ARE YOU SATISFIED WITH THE AAVIN DAIRY WHILE COMPARING WITH THE OTHER COMPANY DAIRR PRODUCTS ? a)Highly satisfied b)Satisfied c)Neutral d)Dissatisfied e)Highly dissatisfied 17.WHEN PURCHASING THE PRODUCT DO YOU CHECK THE EXPIRY DATE? a)Often b)Rarely c)Frequently d)Sometimes e)Everyday 18.THE COMPARISION OF PRICE WITH THE OTHER DAIRY PRODUCTS? a)Highly satisfied b)Satisfied c)Neutral d)Dissatisfied e)Highly dissatisfied 19.WHY DID YOU SELECT THEAAVIN DAIRY FOR THE PURCHASE OF MILK PRODUCTS ? a)Reasonable price b)Exchange offer c)Customer care d)Quality e)Proper service 20.HOW YOU FEEL ABOUT THE QUALITY OF THE AAVI N DAIRY PODUCTS? a)Highly satisfied b)Satisfied c)Neutral d)Dissatisfied e)Highly dissatisfied 21.HOW DO YOU ABOUT THE PRICING STRATEGY FOLLOWED BY AAVIN DAIRY PRODUCTS? a)Extremely satisfied b)Satisfied c)Neutral d)Dissatisfied e)Highly dissatisfied

22WOULD YOU RECOMMEND THE OTHER PERSONS TO PURCHASE THE AAVIN DAIRY PRODUCT? a)Yes b)No 23.WHICH FACTORS INFLUENCE YOU TO CHOOSE THE AAVIN DAIRY PRODUCTS? FACTORS RANKING

STYLE PACKAGING TASTE PROPER SERVICE PRICE

24.ARE YOU SATISFIED WITH THE FOLLOWING FOOD ITEMS ? FACTORS MILK MILK POWDER GHEE BUTTER HIGHLYSATISFIED SATISFIED NEUTRAL DISSATISFIED HIGHLY DISSATISFIED

25.DO YOU FEEL THAT AAVIN DAIRY PROVIDES FRESH MILK? a)Yes b)No 26.ARE YOU AWARE OF ADVERTISEMENT ? a)Yes b)No 27.ARE YOU SATISFIED WITH THE PACKAGE ? a)Highly satisfied b)Satisfied c)Neutral d)Dissatisfied e)Highly dissatisfied 28.DO YOU CHECK THE PRICES OF THE PRODUCTS? a)Often b)Rarely c)Frequently d)Sometimes e)Everyday 29. DID CONSUMERS ARE AWARE OF AAVIN DAIRY PRODUCT ? a)Yes b)No 30.LEVEL OF CONSUMER AWARENESS TOWARDS AAVIN DAIRY? a)High level b) Medium level c)Low level d)No awareness e) Better